Hark! Another Academic Semester has come. And we all know what that means in our dictionary ...Another eventful, exciting, and fun-filled semester with Ideas That Matter 2014!
ITM has produced events that were recognized not only in CFAD and CA, but has now started buzzing around the campus. We're now aiming to be Bigger, Better and Relevant! Ideas That Matter 2014 are tackling on new challenges, and higher goals to satisfy the advertising junkies.
Music marketing is an important part of the advertising practice. Music Marketing is also a term that describes a technique in which a brand promotes its products and services to consumers through the use of musicians, endorsements, concert tours, festivals, events, and other similar tactics within the music industry.
In today’s competitive world, where advertising should stand out of the clutter, the use of music as a part of an Integrated Communications Campaign is essential.And with that, the team has come up with the brilliant idea of incorporating Original Pilipino Music to Advertising, thus results to "Chart Topping Ideas:Live and Alive"!
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