By being part of the organizing team of ITM, I learned how to improve communication with others. It is not just about exchanging informations, it is also about ideas and aspirations, by being flexible, open-minded, have the willingness to change and learn something new about all those things that make us the individuals that we are. Organizing an event is not that easy. We all need to manage our time and of course, hardwork on all the things that we do. 

-Trish Caoc of ITM Organizing Team

“Ignite”

           It was the beginning of the second semester and everyone’s got a whole new chance of making this particular time in their college lives more interesting, fun and exciting.

I have no particular plans yet at that time. I was just tagging along with everyone else during the first week of the new semester. It was until I joined the organizing team for this semester’s “Ideas That Matter”. I’m not really used to meeting a lot of new faces all at once.  it was a mixture of excitement and unease for me whenever I thought of working with people from another section – and another college.

Weeks passed and we were finally able to have our very first organizing team meeting. Obviously, there was still an awkward air amongst us back then. Just look how far apart we were seated from each other before:

More and more meetings were held for the planning and preparation for the event. Each of us slowly warmed to one another. There were also a number of photoshoots of the organizing team which helped on building our team’s work relationship. 

Our team was created to fuse each and everyone’s strengths and ideas, and from there on we were set to ignite the spark of determination and dedicate ourselves into doing our best for this semester’s Ideas That Matter.

We may have had several set-backs concerning our event, but we were able to push through and support one another in the process, making the most out of what we’ve got.

It was a great and memorable learning experience, and I would like to take this opportunity to thank everyone from the Ignite team and our adviser, Prof. Gil Velez, for making it all happen.

Keep the sparks burning.

-Jeri Ann Gabon

Rolling on Creativity

Back when I was a kid, say grade school or ‘em childhood days, I always associated the word ‘creativity’ with ‘design’, ‘art’ and ‘lots of pretty colors and details’. I know some people who still carry on that way of thinking and I can’t blame them. Is creativity only just that? Upon entering into a higher form of education, I was poked, dumped on and even shocked by how deep the word ‘creativity’ means.

Apparently, creativity’s definition is subjective and is up for debate. What is creative to me will may or may not appear creative to you.  So before I get to the nitty gritty of this post, I say, like the old famous saying, ‘creativity is in the eye of the beholder’.

EXECUTION & PURPOSE

I believe a part of creativity heavily lies on execution and how you align it with its purpose. Being creative is not only about being reliant on your skills on technical drawing or painting; it’s also about being able to make good decisions. Should the rendering be simple or detailed? Would this photograph be better black and white or colored? Will this website look better with more graphics or less?

Check out Heinz’s website:

http://www.heinz.com/default.aspx

Their website is direct to the point, straight out all about tomatoes and food photography. While on the other hand;

Gelatissimo’s website:

http://www.gelatissimo.com.au/

Has some sexy ladies and vintage thingies going on, and it’s /not really related to ice cream/. But it sets a very classy mood and looks nice.

See, there’s nothing wrong with either websites. It’s a matter of objectives and the purpose of your ad or artwork or website or whatever. Don’t pound your head into making something more complicated. If a client’s brand personality is humble and minimalistic, you should align your way of thinking to that image as well.

PERSPECTIVE & IMAGINATION

Did you know that the most routinary, repetitive and nothing out of the ordinary things can become creative if we just see it differently? Like the subject matter, things can be totally different when we see them in a different light. Your mom’s brown leather bag, the fries you bought from McDonalds.

Here is Kraft’s ad for their Miracle Whip product line. The fries were turned into a seesaw in order to show the mayo it /light and barely has enough fat/. The execution is simple, straight to the point but that is what makes it so creative!

Another one I found on 9gag (yes, don’t sue me) is a great concept on Mother Nature vs modernization. I think it’s not only the execution that made this work stand out, but also the concept of turning ‘modernization’ into a gun, held by a human hand. I leave the meaning of the picture to you.

LIFE HACKS!

Moving out of the arts and visual category, creativity is also applied as a way of life. “Life Hack” is an internet slang that means you have a better way of being ‘more productive’ using little to no money or effort. Here are some interesting things you probably read on 9gag or reddit (yes, I’m guilty) or things you haven’t heard of before.

Use toilet paper cardboard to store them in!

lifehacks, visit this page: http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/

BE CURIOUS

Sorry guys, there’s a lot of creative things out there. I can’t list them all but just /look around you/. Life in itself is creative (although it could be a pain in the butt sometimes). We just sometimes don’t have the time or too caught up in our routines to notice them. Fashion, food, packaging and industrial design. Hell, even the floor tiles of your homes have some sort of creative reasoning behind it. We probably never asked ourselves ‘Why’.

So be curious about yourself, others and life. As Raoul Panes said in his Creative Camp at last semester’s ITM 2k12, your source of ideas and creativity is life. It wouldn’t hurt to take a step outside and give you a fresh perspective and probably, a better start.

Well, that’s all folks, I have some ‘stepping outside’ to do to get some creativity running. Maybe you should too.

Fria, signing out!

Alyssa Acedillo

CFI - ITM 2k13

Creative Director

AdPrac5: Integrating brand to media (Branded Content)

Last Wednesday, Sir Velez discussed what Branded Content is all about.

    Branded Content is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. A very important part is that this piece of entertainment should perfectly be aligned with the brand attributes and should reflect the brand personality (DNA). The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program.

       Here’s an example of a successful branded content:

Toshiba and Intel's The Beauty Inside After crowd sourced auditions, Intel and Toshiba's six-part web film put unknown actors on screen, with movie star voice-over. The film's main character, Alex, wakes up every day in a different body. He—what's inside—stays the same.

      It's a moving story that viewers felt part of; Alex interacted with Facebook fans, and the fans became Alex. The point of the campaign, obviously, was to remind people of Intel's core message: what's inside counts. The film didn't need to talk about computers or use product placement to convey the point, and it garnered millions of views.

By: Jillian Kaye Daed

When Expectations Meet Reality

Now that the event is fast approaching and there’s a lot of buzz going on about who would be the major sponsor for this semester, who would be giving away the biggest prizes, who will be the judges attending the event, the speakers and who will win among the three agencies in the competition, you know things like that, students are really excited for this event. Not just mainly because of who will be sponsors, but to see what the content of the 3-day event is and to see how their friends’ performance in the competition.

Expectations for this event are always high and we are waiting on how the organizers would execute for this event. Students would want to see improvements for every sem that passes and for every time that this event comes, we want to see something better compared to the previous one.

Students expect that this event will be something that is a must-see event and something that they wouldn’t want to miss. Of course, the students building the organizing team is doing their very best in making this a memorable one, something that students would recommend to other students in the years to come.

The first day should be explosive and really persuade students to participate in the second and third day. The first day contains the game show of the event where it features different types of game like Ideas That Matter’s edition of Minute to Win it and Pinoy Henyo and much more. We expect that the first day will be really inviting that even students who aren’t invited in the event would find the time to participate in it and invite more students to join.

Post evaluation results for this event should come out great and would be like hit topping charts. Students who joined the event should be hungry for more of ITM and will be waiting for the next one to come. Organizers and non-organizers expect big from this event. They want their expectations to become reality.

If this event becomes successful, know that it is because of passion and determination.

By: Hans Adrian Lagman

UNITED BY A COMMON GOAL

It has been 4 months since I was assigned to be one of the members of the ITM org team.  ITM org team is composed of 3^rd year students from the Faculty of Arts and letters & College of Fine Arts and Design under Sir Gil Velez. For me, being part of this team is a privilege because you get a chance to meet and to work with different people.

Teamwork is the capacity to work eagerly with others and work together as against to individually or competitively achieve a common goal and that is to make this sem’s ITM successful. Without teamwork, we would not be able to do or complete things that need the help of others such as organizing an event.

Organizing and Competing Team during the kick-off party.

Org team meeting with Sir Gil Velez

By being part of this, I learned how to improve communication with others. It is not just about exchanging infos, it is also about ideas and aspirations, by being flexible, open-minded, have the willingness to change and learn something new about all those things that make us the individuals that we are.

 

ITM Org Team outdoor shoot

“Unity is strength. When there is teamwork and collaboration, wonderful things can be achieved.” – Mattie Stepanek

By: Trish Caoc

The game begins in 3…2…1…

Let’s leave that paper and creative work on our desks for a while, shall we?

            Being young advertising students we have to remember that there are a ton ways to develop our strategic thinking, creativity and common sense. Because when we happen to always do the usual way of generating an idea (i.e. brainstorming while tapping that pencil on your hand) we tend to lock ourselves up, so why not try an approach that will pose challenge, excitement and fun altogether? That is one key goal of this year’s IDEAS IN A MINUTE 2.0.

            “Ideas in a Minute” is the Idea’s That Matter’s version of the famous American primetime game show, Minute to Win it, but is modified and oriented to advertising and communications. Last Idea’s that Matter it proved to be one heck of a fun ride and a total hit for ITM’s participants, without a doubt it marked everyone a big smile on their faces. It proves that advertising people are game for anything.

This time “Ideas in a Minute” will have a second run and we assure you that it will be better than ever as it hits 2.0. Other than the games, there are new and exciting activities await our participating classes that will surely heighten up their energy and critical thinking in a fun way.

So get ready for Ideas in a Minute this coming 28^th of February, get ready for ITM.

By: Igel Manalo