The game begins in 3…2…1…

Let’s leave that paper and creative work on our desks for a while, shall we?

            Being young advertising students we have to remember that there are a ton ways to develop our strategic thinking, creativity and common sense. Because when we happen to always do the usual way of generating an idea (i.e. brainstorming while tapping that pencil on your hand) we tend to lock ourselves up, so why not try an approach that will pose challenge, excitement and fun altogether? That is one key goal of this year’s IDEAS IN A MINUTE 2.0.

            “Ideas in a Minute” is the Idea’s That Matter’s version of the famous American primetime game show, Minute to Win it, but is modified and oriented to advertising and communications. Last Idea’s that Matter it proved to be one heck of a fun ride and a total hit for ITM’s participants, without a doubt it marked everyone a big smile on their faces. It proves that advertising people are game for anything.

This time “Ideas in a Minute” will have a second run and we assure you that it will be better than ever as it hits 2.0. Other than the games, there are new and exciting activities await our participating classes that will surely heighten up their energy and critical thinking in a fun way.

So get ready for Ideas in a Minute this coming 28^th of February, get ready for ITM.

By: Igel Manalo