We’re selling them the experience. That’s what I usually
hear in movies that have advertising firms as part of their stories.
Advertising is all about the creativity and how well can you sell an idea, a
lifestyle, a brand, and a product to a person. Advertising magnifies the best
essence to a product. The only way it works is through creativity.
For the first half of the semester we were introduced to
creativity. A lot of people think it’s easy to be creative but what our course
and our professor aims is creativity that makes sense and can draw attention.
Everyone can download Photoshop and start making banners and poster but it
takes an ingenious creative idea to make the people notice those banners and
posters. I myself have difficulties in making my creative juices flow but being
bombarded with different ads every Friday and being asked “what’s wrong with
it?” “What is it trying to say?” really helped me step back and look at the big
picture. Ads aren't just plain pictures they’re pictures that pique interest
and at the same time sets fire to more creative ideas.
By: Claudine Ng
This is one of the greatest challenges we face as arts and communication students.
ReplyDeleteI agree that it's easy to just download programs that can create banners & stuff and that there will always be the question - "is your work creative enough to draw attention?" Because nowadays some ads are just ads, not "creative ads."
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