Key To Learning

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

-Leo Burnett

            As Leo Burnett stated, an ad cannot be effective unless it is simple, memorable, inviting to look at and fun to read. There are ads that have a single and big idea that is being used all throughout the campaign. An ad campaign is composed of a single consistent message strategically aligned and can stand alone. These ads are based on thorough research and starts with a brief. This is what Advertising Practice 5 is all about.

            Advertising Practice 5 has been part of our course and one of the major subjects. This course primarily focuses on strengthening the analytical skills and the use of research. 

          Basically, we deal with research, marketing mix, SWOT and PEST Analysis, etc. Aside from lectures, we also have “Ideas That Matter”, an academic activity that raises the confidence of a group of students organized as advertising agencies. This highlights the importance of research as part of the preparation for advertising.

Without ADPRAC, we won’t get enough knowledge on how to deal with the advertising world. As the time goes by, we gain extra skills for our future that may lead to success. And maybe one day, we’ll thank our professors for exposing us to these kind of learning that other colleges don’t have. 

By: Cyril Beatrice Aquino