Music in Advertising or popularly known as ‘Jingles’ are used to execute brand’s marketing and advertising strategy. Brands use music to effectively deliver its advertising message because music can retain easily to the audiences’ minds.
Music in Advertising during 70’s
Coca-Cola (mid 1970’s)
As a worldwide leading brand of carbonated drink, Coca-cola reached our country to provide the ‘best’ cola drink ever. Coca-cola ads used jingles as an effective marketing strategy to attract people that may lead to purchase. This jingle was composed by Jose Mari Chan entitled “Coke Adds Life” It was directed by Director Pio De Castro. And was shot in Baguio city. http://www.youtube.com/watch?v=cmON2JcGDJA
Fress Gusto (1975)
Fress Gusto is a popular cola drink in the Philippines in the 70's. In this commercial, it was Gary Valenciano’s first television appearance. He was only 14 years old. It’s popular line was “You’ll like it very mucho!” http://www.youtube.com/watch?v=zTVmDxJxC90
Colgate (1972)
Colgate is an oral and dental product that is under Palmolive Company. It was originally based in New York City and started as a starch, soap and candle business. And today, it is the dentists’ trusted brand dental and oral care. In this advertisement, the superstar Nora Aunor sung the jingle. http://www.youtube.com/watch?v=Ku3sbrkYpGc&list=PL56451AF5BBCC6108&index=2
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