ITM Photoshoot

Two weeks ago, (December 13, 2013. Friday) the new ITM team held a photoshoot in preparation for the upcoming events this semester. Organized by ITM's publicity and promotions head Mariel Carpio, the photoshoot was held at the UST lover's lane for Mariel wanted to capture the christmas lights as the backdrop design. "The photo shoot was tiring and fun at the same time, I couldn't ask for better company! It was the perfect setting for the backdrop of our ITM ID " says Mariel.

The new heads and members of the team had their own comments about the photoshoot. Some of which were the following:

"Being a part of Ideas That Matter Organizing team was already a privilege. And when I knew about the photoshoot, I got excited because finally, I can feel that I am really a part of this fabulous team." - Rio Servidad (Managing Director)

"It was really hectic in the beginning because we needed to change venues on the spot but I'm glad it all worked out extremely well due to the great enthusiasm of the everyone and the exceptional work of our chosen photographer." - Nikki Dy (Managing Director)

"I was thrilled when the date for our photoshoot was announced. I can finally feel the excitement for our future events. As for the photoshoot, it was really fun. It was a great opportunity to know the everyone better which really helped in building the realtionship of the team" - Iris Matabang (Social Media Manager)

"The photoshoot of itm is a fun experience. We got to meet new faces from different committees and block. The place of the photoshoot had some problems, because of the cars passing by. But all in all, i enjoyed the company of itm members and enjoyed the pakuhan lights. I can say it was a success." - Yna De Leon (Finance Manager)

"The photoshoot was great. We had a lot of fun. Glad to be a part of the team"- Pristine Apolto (Creatives Head)

"I think that the photoshoot last friday was an awesome opportunity to meet my fellow ITM family we had fun posing for camera and I really felt that we were united"- Chezca Aguilos (Program and Logistics Manager)

"The concept for the ITM shoot was pretty cool. We were able to showcase the beautiful view of UST's Paskuhan lights when we had our photo shoot last friday." - Henri Baes (Social Media Manager)

"The photoshoot was a fun experience. We got to know who the other members are and everyone in their looked like they had fun too." -Jerold Sunga (Competing Team)

"I was excited to finally meet the other competing team and organizing team from the other section. For weeks of anticipating on what we, competing teams, will do for Ideas That Matter, the day has finally arrived wherein we meet other people who we’ll be brainstorming with or competing against. Although we weren’t able to mingle with the other teams, it makes me so excited on what to expect on the next days of preparations, meetings, etc." -Rocky Arcilla (Competing Team)

"The photoshoot was tiring because we had to wait for a number of hours but nevertheless, it was fun because we got to interact with our fellow competing team. Plus the lights are wonderful "- Tricia Mabale (Competing Team)


"The photo shoot was fun! And we we're able to see the other members of the competing team from the other block." - Xyla Bolena (Competing Team)

"Seeing the whole group together for the first time made it feel more real. Being part of a project like this has been a goal of mine; and since the photoshoot, I become more and more excited. And what's fun about it is that the photoshoot is only the beginning. It is cool that there's still a lot more in store. Looking forward to work with the people there." - Anton Savellano (Competing Team)

"I had a lot of fun during the photoshoot! to see the whole team come together was great because i got to talk and interact with the other members of the group. hopefully, this will blossom into a beautiful and harmonious working experience. i'm looking forward to working more with these guys!" - Enzo de Rivera (Competing Team)

Turns out the whole team had a great time. So let's all look out for the result of the photoshoo!! Ideas That Matter 2014 has a lot in store this semester!

TBWA's Boysen KNOxOUT Project: A Cannes Worthy Project

Filipino creativity gained global recognition anew with the country's latest awards in the recently concluded Cannes Lions International Festival of Creativity.

In its most impressive showing to date, the Philippines brought home its first-ever Grand Prix as well as a slew of awards from Cannes Lions. One of these awards is TBWA\Santiago Mangada Puno’s Silver trophy for Boysen KNOxOUT Project: EDSA.

Along with the Silver, other recent wins for TBWA\SMP for Project EDSA are the Silver Pencil at One Show, a Gold and a Bronze at the Asian Marketing Effectiveness Awards, and a Gold at the UA&P Tambuli Awards 2013.

Bringing together artists from all over the world, Boysen KNOxOUT Project: EDSA is an urban renewal initiative seeking to improve the air quality along EDSA. Using the air-cleaning paint Boysen KNOxOUT, the artists are painting 8000 square meters of walls along the country’s main thoroughfare, EDSA. This endeavor, the equivalent of planting 8000 trees, is an unprecedented fusion of art and Filipino-made technology that is expected to result in a 20% reduction of air pollution in EDSA.

“Air pollution is an issue that has to be addressed by everyone all over the world. The recognition from a global institution such as the Cannes Lions International Festival is not only an honor but also an effective platform to bring the message of Boysen KNOxOUT and Project EDSA across,” notes Johnson Ongking, Boysen Vice President. Every year around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another.

Pacific Paint (BOYSEN) Philippines, Inc. is likewise very proud of their award-winning collaboration with TBWA\SMP. “Project EDSA wouldn’t have been a success without the passion and commitment of everyone involved– and this of course, includes TBWA\SMP,” notes Ongking. Aside from being the creative agency behind Project EDSA, TBWA\SMP is also the principal artist behind two of the eight art works along EDSA.

It can only be hoped that Boysen KNOxOUT Project: EDSA can spark a worldwide revolution with cities all over the world adapting the air-cleaning paint technology. “The artists for Project EDSA are creating some of the most beautiful air filters in the world, but everyone can easily paint their own air purifier and do their share for cleaner air,” says Ongking. “At the end of the day, we all breathe the same air, and it’s our common responsibility to make sure it stops being harmful to us.”

Retrieved from: https://www.facebook.com/boysenknoxoutprojectedsa

TBWA\Santiago Maganda Puno

In the last decade, perhaps no Philippine agency has disrupted the status quo quite like TBWA \ Santiago Mangada Puno.

A youth compared to the oldies like JWT, Saatchi and McCann Erickson, this agency leapt onto the scene in the mid-90’s as Santiago and Puno and merged with multinational hotshop TBWA\ a few years later. In no time at all, the upstart grew into an indie, an iconoclast and a little over a decade later, a veritable icon. TBWA \ Santiago Mangada Puno is perhaps the most envied and admired agency in town. It is consistent and single-minded in its vision, seemingly unaffected by the political and cultural shakedowns that affect most multinationals. In many ways, it still behaves like a privately owned creative boutique.

As a result, this agency seems to have it all: enviable financial success, a stable of awards-friendly accounts, a high degree of client respect, fantastic creative reputation and extremely loyal employees. In the last 12 months, it has arguably won more new business than any other agency. It is a three-time Agency of the Year, vulnerable only to the behemoth McCann Erickson.

The three men whose names appear on the door met half a lifetime ago in Ace Saatchi & Saatchi. Tong Puno, the most senior of the three, is a suit who cut his chops in Manila and Bangkok. Jimmy Santiago, former Saatchi ECD and award-winning songwriter, heads Strategic Planning and co-leads its sister shop Creative Juice. Melvin Mangada, its chief creative officer, is the youngest partner. He was Jimmy Santiago’s heir at Saatchi and is the first inductee to the Creative Guild’s Hall of Fame.

In many interviews, this terrific triad shied away from talking about themselves, instead preferring to market TBWA’s philosophy of Disruption. But they opened up to adobo and spoke of the secret behind their fantastic partnership.

(TBWA\Santiago Mangada Puno was proclaimed the Grand Prix winner in the 2012 Disruption Awards for the Boysen KNOxOUT Project EDSA: Clean Air Campaign, beating over 80 countries in the global TBWA network.)

Retrieved from http://www.adobomagazine.com

Meeting at Italianni's

It's Iris Matabang's advanced birthday celebration held at Italianni's Robinson's Place
last Friday. It was also a good opportunity to meet and discuss the plans for this second
semester's edition of Ideas That Matter.

The three ladies (left to right), Iris, Nikki and Rio are all smiles.

The appetizer, seen in this photo, tasted really good that we forgot what it is named.

Iori Espiritu by Ikkei Abadies

An inspiration, model, humble and a one of a kind artist, Adarna House is surely proud of.

 A UST Advertising Fine Arts graduate Iori Espiritu one of Adarna House excellent illustrators visited UST College of Fine Arts and Design to have an inspirational talk about Children’s book illustration on selected Advertising arts students. It is to inspire the student artists on illustrating children’s story books. 

“We’ve got ADARNA” was the chosen title for the event. It was held in the UST Beato Angelico Bldg gallery. The Ideas That Matter team organized the said event, in which they invited Iori Espiritu to be the guest speaker. On the event itself, there were few information and background about illustrating children’s book. Also, we introduced Iori’s background profile and some of her inspiring artworks.  

Äng Mga Hayop sa Filipinas was her first Adarna book illustration. While looking at her artworks, I can see that she has the original visual style in creating the characters. It was an amazing moment when she just started telling stories about her experiences and gave us tips and pointers on how to be a good children’s book illustrator or an illustrator as well. She presented her proposal  book illustration in Adarna “When Zero Left Numberland” as an example. We also had a question and answer portion after her talk in which she answered those with her experiences as an artist. 

We also had some drawing activities led by Iori, which enhanced our minds in story illustration making and character sketch. I also helped her in facilitating the said activity like in the picture below. It was indeed fun and challenging. After the activity, she had a brief advice for us aspiring artist. She said that we should not just limit our imagination and learning. We as an artist should step out of the box and learn beyond the boundaries. Explore, Learn and Share. Be original, because being original is what makes you stand out. 

Iori Espiritu Back in CFAD

An alumni of UST-CFAD, Iori Espiritu gives a workshop to CFAD students! 

Here's what you need to know about Adarna Publishing House and Iori Espiritu!

ADARNA HOUSE

Education and the promotion of the Filipino language are the foremost commitments of Adarna House and we make sure we develop in Filipinos – old and young alike—a love of reading and learning. Our educational products and services for children, parents, teachers, and day care workers, go through an intensive, research-based development process that includes kid-testing and consultations with experts.
Our educational products consist of multilingual board books, storybooks, big books, and chapter books – all original publications that feature Filipino values, culture, history, and experiences – created only by the best Filipino writers and illustrators. We have reference books and manuals as well as materials to support teachers of reading and Filipino. We are proud of our Wikahon, the very first leveled tool for independent use by students to improve reading skills in Filipino.
Our educational services are meant to complement our products.  We work hard to offer enjoyable learning opportunities and memorable reading experiences as we strive to improve the quality of life of Filipino children by nurturing their love of learning and of country.
In working towards our corporate vision, Adarna House has entered various partnerships with both public and private organizations  who share our enthusiasm for children, our commitment to education, and our passion for reading.  Our primary partner and laboratory school is Raya School (raya.org.ph), which offers  progressive education for preschool and elementary levels.

Logo 
Our company is named after the Adarna bird, the mythical creature whose song could cure any affliction. Our logo— an image of this magical bird taking flight, its head turned to see where it came from—is the symbol of our dedication to the legacy of bringing the healing power of reading and learning to the children of our nation.  And just like the Adarna bird, we are bound to look to our roots to give us direction as we take wing.

Vision 
To be the best innovative provider of excellent educational products and services that will nurture the values, love of country, and multilingual literacy of the Filipino child in every home and school.  It will be every parent’s provider of choice to introduce reading and every teacher’s provider of choice to support learning.
Mission 
To provide educational products and services for Filipino children all over the world so that they develop a love for learning, for the Philippines, and for the Filipino language. 

IORI ESPIRITU

A graphic designer/ illustrator from Manila, Philippines. (Currently works at Adarna House)
Graduated with a degree in Fine Arts major in Advertising at the University of Santo Tomas, she is currently exploring the possibilities of clay and ceramics.
Iori is a member of Ang Ilustrador ng Kabataan (Ang InK), is an association of artists committed to the creation and promotion of illustrations for children. 

Iorie Back in Beato by Eulaivi Clutario

     

         Last August 30, 2013, Iori Espiritu, a UST-CFAD graduate came to Beato to give a creative workshop to us, Advertising students. I was expecting to meet a snooty woman, with all her accomplishments, to come in The Beato Angelico Gallery. And gladly, that was not the case. I met a very cheery lady who eagerly said hi to everyone she could greet. Young yet very accomplished, it was inspiring to meet someone from CFAD who found a place for herself in the very competitive world of the arts. 

           With so much diversity in the industry, I recall Iori talking about how important it is to find your own style of illustration. And as I looked at her blogs where her works are posted, you would really be able to see her personality through her work. Through this, I have also learned that as artists, we shouldn't be afraid of chanelling our artistry through one medium, on art form. Iorie has also delved in the possibilities of sculptures.

        

             Iori's visit to Beato surely made an impact on CFAD students who were part of this event. We've learned to find our own take on how we see the world and translate that as our voice in art form. We were given the opportunity to meet someone who was once in our position as CFAD students, and now we're more motivated to be the best at what we do and then someday, be part of an industry that inspires the world.