Iori Espiritu by Ikkei Abadies

An inspiration, model, humble and a one of a kind artist, Adarna House is surely proud of.

 A UST Advertising Fine Arts graduate Iori Espiritu one of Adarna House excellent illustrators visited UST College of Fine Arts and Design to have an inspirational talk about Children’s book illustration on selected Advertising arts students. It is to inspire the student artists on illustrating children’s story books. 

“We’ve got ADARNA” was the chosen title for the event. It was held in the UST Beato Angelico Bldg gallery. The Ideas That Matter team organized the said event, in which they invited Iori Espiritu to be the guest speaker. On the event itself, there were few information and background about illustrating children’s book. Also, we introduced Iori’s background profile and some of her inspiring artworks.  

Äng Mga Hayop sa Filipinas was her first Adarna book illustration. While looking at her artworks, I can see that she has the original visual style in creating the characters. It was an amazing moment when she just started telling stories about her experiences and gave us tips and pointers on how to be a good children’s book illustrator or an illustrator as well. She presented her proposal  book illustration in Adarna “When Zero Left Numberland” as an example. We also had a question and answer portion after her talk in which she answered those with her experiences as an artist. 

We also had some drawing activities led by Iori, which enhanced our minds in story illustration making and character sketch. I also helped her in facilitating the said activity like in the picture below. It was indeed fun and challenging. After the activity, she had a brief advice for us aspiring artist. She said that we should not just limit our imagination and learning. We as an artist should step out of the box and learn beyond the boundaries. Explore, Learn and Share. Be original, because being original is what makes you stand out. 

SKIP YOWELL IN UST

With ITM's collaboration with Jansport Philippines, UST had the privilege of having The Skip Yowell!

Here's a little background about our favorite backpack and Skip Yowell!

JANSPORT

JanSport was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom.

SKIP YOWELL

From a small-town in Kansas, Skip Yowell took a journey to Seattle. It led him to the top of the outdoor industry and around the world. Skip help build one of the most recognized brand names, JanSport, sponsoring climbing expeditions, outdoor programs and recreating in Bhutan, Kenya, Mt Everest and other far flung places.
In 1967, Skip Yowell, his cousin Murray Pletz, and Murray's wife Jan, founded JanSport with a determination to make the best and most dependable product on the market. Forty years later, Skip Yowell has a book He gives speeches and presentations that tell the story of the adventures, expeditions, and people.Skip's images, words and stories offer a behind-the-scenes look at his motivation and inspiration. 
As noted by Ed Viesturs, the first American to climb all fourteen 8,000 meter peaks, Author of No Shortcuts to the Top, "(Skip) stayed true to himself, maintained friendships, traveled the world and most importantly, preserved his passion for his job.... We can all learn something from Skip.

Break the mold, Be Creative!

(Ad by Jeri Ann Gabon and Marge De Jesus, College of Fine Arts and Design, UST)

Fun in experience

Look! Even my classmates/ IMC-mates/ Thesis-mates and friends can’t help but share their experiences to everyone; they wanted to be cracked and be a part of this exciting event which by the way will happen VERY VERY SOON! So watch out for that!

"MY whole Family are certified Jansport users.
(Because owning Jansport Bags is my "Family's Thing"). :DWe prefer Jansport Bags because of its high quality and long lasting durability alongside with its unique styles which suits our taste."
- OMAR VERGARA, 4CA2!

Speaking of family thing, yep, we also have that in my family! 

"I use my Jansport bag everyday. All my school things can fit in it and it is stylish, almost all my classmates uses Jansport as their bag too!"
- My Cousin Kaira, a grade 6 pupil

"I went to Manila International Book Fair last Sept. 15, 2012 and... I was using my favorite shirt, my most comfortable shirt ever, WORLD WITHOUT STRANGERS, Giordano shirt and my Jansport bag!"

I love books! I have my Jansport with me where I can put all the books I bought. Less worries! :)

I SPOTTED EMMIE AND HER FRIEND AT UST Q PARK. 

"Having fun under the sun with Chuckie our chocolatey buddy, Jansport Backpack with my friend Abe and his favorite shirt, Giordano!"
-EMMIE SAPITAN, 4CA2

"Since i was a little girl, Chuckie has been my best chocolatey buddy before bedtime! It has been my drink every recess and lunch breaks! It is fun growing up with Chuckie!"
-KATHERINE VALENCIA, 4CA2

 "I like Chuckie's chocolaty taste! Its sweetness level is just right for me, not too sweet and not too dull. I check on its Nutri Facts, I found it amazing for it contains a huge amount of Calcium that is needed by our body to strengthen our bones. I started to have a habit of drinking Nestle Chuckie whenever I am working with my school papers, chatting and playing with my niece and almost every time I crave for something that is chocolaty sweet."
-Terica Buenaobra 4CA2

"JUST ME AND MY BACK PACK, travelling the world and seeing new places"
- GIAN CARLO PATELO, 4CA2

HEY, HOW ABOUT YOU? WHAT'S YOUR SAY ABOUT ALL THESE PRODUCTS? AWESOME RIGHT? :))

- Dana Singson

Get The Party Started!

(Ad courtesy of Franc Mangahas of 3AD5 from College of Fine Arts and Design, UST)

Planning to have a party?

Stop the hassle! Contact MACL Balloons and Party Mates, to help you pump up the hype for your party! It's definitely Your one stop party shop! :)

Going Nuts!

(Ad courtesy of Nicole Lim and Nicola Santos of 3AD5, College of Fine Arts and Design, UST)

Less than a week from now, we'll finally unravel who will crack the Big Idea! Will it be DEM? Maven? or HeadGear? Come and join us, with our sponsor Tobi Nuts, this September 27-29 at the Beato Angelico AVR, UST.

See you there! :)

A World Without Strangers

(Ad Courtesy of Ryan Garcia and  Ian Sagun from 3AD-5, College of Fine Arts and Design, UST)

6 Days to go!

Unravel Insights with the Help of Jansport

(Ad by  Clarisse Macuja and Czarina Agbulos from 3AD-5 College of Fine Arts and Design, UST)

(Ad courtesy of  Sam Padua and Kat Paralisan from 3AD-5, College of Fine arts and Design, UST)

Wanna be the best and stand out from the rest? Come and Learn from our guest Raoul Panes, Chief Creative Officer of Leo Burnett, this September 28 at 12:00 p.m. at Beato Angelico 3rd Floor AVR.

See you there!

My (Self-Proclaimed) Princess Story

Ladies and gents, stand up and praise the Princess.For tonight, I'd sleep on a bed of nails.

 Look at this stuff, I still have a lot to do but ITM blogpost will be on top of everything! 

 THIS! This is how much I am loving my ITM experience!

So, how do I start this post as a Communication Arts student?
It must be some sort of an introduction where I tell you who I am, my age and my skills.

But that's not how a CA student does it.

I'm Yna Paulene and people should never misspell my first name! If you're not sure how to spell it, play safely and call me Princess.

Here's a list of a couple of things for you to understand my personality:

• I don't eat pasta, pizza and burgers. JUST DON'T ASK ME WHY.
• I easily get irritated and annoyed when I'm hungry.
• I like the color orange.
• People think I'm a lesbian. I am NOT. Seriously? Baah. I'm secretly crushing on this guy you know. hihi. :">

So why did I end my list with something cheesy? In PR class I've learned that people would most likely remember the sensual content of an advertisement or a public release than the real essence of your campaign. So, at least you remembered something about me.

Then here comes my not-so-favorite subject, Integrated Marketing Communications, but it's my major subject. I love the research, pitching and production part, but the time constraint would always do the talking. I'm trying my best not to procrastinate but it's really getting harder and harder and darker each day.

Then you get the point? As a senior CA student, the horror of thesis and other practical requirements piling up at the near-end of the semester. Then the ITM competition, the thesis defense, the PR plan defense and the short film festival... and then I just stare at the list of requirements to finish...

But I don't think you'll ever get my point by merely writing in words, so I compiled a couple of personally made GIFS to make a story short.

When there's food, I'm like,

Then I look at my bedroom wall only to find the the long list of school requirements (juxtaposed my super junior poster)

Then I remember the deadline is tomorrow and I haven't finished anything,

But I sleep, like a stoic believer. And wake up in the morning,

Run to school

and just laugh it all off because I haven't done anything.

Who cares?

I am this awesome

And I can just wear my crown and carry on.

And yeah, I am a senseless blogger wasting your time to finish this.
And yeah, I won't tell you anything about my agency's plan for the competition because it is SERIOUSLY a CONFIDENTIAL IDEA THAT MATTER.
But we just finished the branded content today and we're off to a rainbow's end.

One more thing!
The DEM concept photo will still be the winner!
Mark my word, I'm competitive this way!

And yeah, I am just so narcissistic I put all my faces in different colors, clothes and facial expressions because I love DEM.

-PAULENE ARELLANO♥

DEM 

Just Can't Get Enough

People just can't seem to get enough of Nestle Chuckie! Well, I couldn't blame them, I, myself is addicted to that yummy chocolatey drink too :) Want proof how peeps loooove Chuckie? See for youself!:

courtesy of Kym Manuel

This girl can't get enough of this yummy drink!

courtesy of Angel Gonzales

"I've known chuckie since I was a kid, my mom usually buy this for me for my "baon" at school. Since then, I grew fond of chuckie and I became a fan of chocolate drinks. Just last week, me and my roommate decided to do some groceries and  we bought a pack of 6 chuckies so that we'll have it as our drinks whenever we want to watch a movie or have our food trip. Chukie has this taste that will make you crave for more. It's like one is not enough especially for a chocolate lover like me. "-Angel Gonzales, 4th year communication Arts student

Courtesy of Angel Gonzales

courtesy of Morrys Sarmiento

"I love Chuckie because it gives me energy to continue doing projects and homeworks whenever I stay up late at night. It is really my one and only chocolatey buddy." - Aiza Acoba, 4th year Communication Arts student.

courtesy of Aiza Acoba

courtesy of Zam Dorado

Don't you think it's about time you grab yourself some Chuckie? C'mon indulge yourself with the one and only chocolatey buddy :)

Need some company?

Are you that kind of person who likes to be in total silence when reading? or the one who likes to have some kind of music accompanying you, playing in the background? If you like music jiving with you while reading, you might like my artist recommendations. However if you enjoy the silence (like in Depeche Mode's hit), Just read!

So, Just to share, I really love reading while listening to music. There were times that as if the music I'm listening to while reading actually helps me understand the story more,perhaps because it helps set up the mood. But then again, it could also be a cause of your reading distraction. Just imagine, reading a Mitch Albom book then have songs by Korn as your background music... well, obviously that's stupid common sense already, besides who listens to Korn while reading a book? if you are one, I congratulate you :)

Now, so what is this post about again? Oh yeah, music to play while reading. Right. So first things first, who are the artists that will help you feel the story better?

• Ellie Goulding- This British chick's songs are poetry dancing in addictive melodies. Her voice is ethereal, perfect for novels that makes you wonder, sets you forth to an enchanted kingdom and calm your hearts. From all of her songs, the best reading companion song I love to play is "fighter plane" which is sad but will give you an unexplained smile plastered on your face.

• Daniel Merriweather- Aside from the fact that I find him hot (hihihi), he actually has a good voice-not the usual pop-sy kind. Also from what I've noticed from his songs, he's very versatile. From his angst-ridden "Stop me" (which is a collaboration with Mark Ronson) to a hopeful "A little bit better" (soundtrack from the movie Arthur), listening to his voice while reading would be a sure delight :)

• Lykke Li- Not only can she sing, she can dance too, no wonder one of her song's title is "Dance,Dance,Dance". Lykke Li's voice may sound weird to others, but she's a true artist. Her lyrics has this weird factor that makes it very legit and relatable. BTW, If you ever find yourself grabbing a copy of the Hunger Games trilogy by Susan Collins, make sure to listen to her song "Tonight", because it fits really well to the story.

• The Hoosiers- These lads from England will surely make you go "Run Rabbit Run". I like the voice of their vocalist Irwin Sparkes because he can go falsetto and could make a girl doubt her own girly falsetto :) Anyway, this band's playful sound is perfect for reading humorous adventure stories. However don't play their version of "We didn't start the fire" or else you'll find yourself singing instead of reading.

• Sia Furler- Australian.Artsy.Authenthic. Three words that best describe her and her music (oh wait, how do I know if a music is Australian-sounding? D:). "You will be loved" is the perfect song for that tearjerker page in Alice Sebold's The Lovely Bones, or you could spin "Bring Night" while reading a Sophie Kinsella novel.

There's soooo many more I'd like to share, but let's prolly stop at these 5 great artists. Hopefully those who like to listen to music would find this post a bit helpful in a way, while to those who enjoy the silence while indulging a good book I hope I somehow make you want to try listen to music while finishing that piece of Tolstoy you're clutching :)

- Nicole Alejandro

Attention Fellow Bookworms!

If you find yourself free this September 12-16, 2012, and if you're a bookworm (like me), it's a MUST for you to mark your calendars and get set for one of the longest-running book fairs in Asia! The 33rd Manila International Book Fair will be held at SMX convention center at SM Mall of Asia :) Thanks to hundreds of both international and local publishing houses participating this year, this event will definitely be a bookworm's paradise!

See you there :)

GLENDIARIES: A Day in a Life of a Communication Arts Student

Imagine doing all of these in a week’s time:

Photography plates (TEN!)
Art Appreciation Music Video (FINALS!)
THESIS
Ethics paper
Marriage and Family (projection of my future husband)
Integrated Marketing Communications plan (Crocs RX and Royal Tru Orange)
Film (SHORT FILM for Black Barong Film Festival)
Public Relations (pen-pushing activity)

But what if you also happen to be the:
Vice-President of a senior class
Guildhead of Communication Arts Students Association (CAST)
Training member of a dance team (CASA Footworks)
Emcee of the upcoming Black Barong Film Festival (October 12)

With the BONUS of being a MANAGING DIRECTOR (Marketing Communications
and Social Media) of IDEAS THAT MATTER?

Welcome to my life.

Welcome to my life.

For today, I decided to pay a visit to Hospicio de San Jose, where we will be holding the CRACKED KICK-OFF PARTY. We only have a week left, and so I feel the need to check on things. My first visit was two weeks ago - I went with Majesty, which was actually quite adventurous and disastrous because we ended up arriving at Colegio DE Santa Rosa Intramuros (mind the ‘DE’ – that was probably what the pedicab driver only registered).

This time around, I came with Katrina (whom I assigned to headline the Set-Up Team) in order for her to be able to show the initial design of the venue and get a grasp of its size.

When we walked into the building, our hearts were definitely quicklyfilled with utmost joy upon seeing “c/o UST” on the Hospicio Calendar of Events.

However, after meeting the administrators of Hospicio, I had to rush for a Technical Dress Rehearsal of the Communication Arts Students Association General Assembly, an event happening the next day. I will be performing twice for this event; one is for CASA CAST (theatre) and the other is for CASA FOOTWORKS (dance). And oh, did I mention that I’m a STAGE MANAGER all in between?

And so before you think Communication Arts is easy…

Think again.

-Glenda Dela Pena

ITM is so Awesome

-Kevin Mangahas