Iori Espiritu Back in CFAD

An alumni of UST-CFAD, Iori Espiritu gives a workshop to CFAD students! 

Here's what you need to know about Adarna Publishing House and Iori Espiritu!

ADARNA HOUSE

Education and the promotion of the Filipino language are the foremost commitments of Adarna House and we make sure we develop in Filipinos – old and young alike—a love of reading and learning. Our educational products and services for children, parents, teachers, and day care workers, go through an intensive, research-based development process that includes kid-testing and consultations with experts.
Our educational products consist of multilingual board books, storybooks, big books, and chapter books – all original publications that feature Filipino values, culture, history, and experiences – created only by the best Filipino writers and illustrators. We have reference books and manuals as well as materials to support teachers of reading and Filipino. We are proud of our Wikahon, the very first leveled tool for independent use by students to improve reading skills in Filipino.
Our educational services are meant to complement our products.  We work hard to offer enjoyable learning opportunities and memorable reading experiences as we strive to improve the quality of life of Filipino children by nurturing their love of learning and of country.
In working towards our corporate vision, Adarna House has entered various partnerships with both public and private organizations  who share our enthusiasm for children, our commitment to education, and our passion for reading.  Our primary partner and laboratory school is Raya School (raya.org.ph), which offers  progressive education for preschool and elementary levels.

Logo 
Our company is named after the Adarna bird, the mythical creature whose song could cure any affliction. Our logo— an image of this magical bird taking flight, its head turned to see where it came from—is the symbol of our dedication to the legacy of bringing the healing power of reading and learning to the children of our nation.  And just like the Adarna bird, we are bound to look to our roots to give us direction as we take wing.

Vision 
To be the best innovative provider of excellent educational products and services that will nurture the values, love of country, and multilingual literacy of the Filipino child in every home and school.  It will be every parent’s provider of choice to introduce reading and every teacher’s provider of choice to support learning.
Mission 
To provide educational products and services for Filipino children all over the world so that they develop a love for learning, for the Philippines, and for the Filipino language. 

IORI ESPIRITU

A graphic designer/ illustrator from Manila, Philippines. (Currently works at Adarna House)
Graduated with a degree in Fine Arts major in Advertising at the University of Santo Tomas, she is currently exploring the possibilities of clay and ceramics.
Iori is a member of Ang Ilustrador ng Kabataan (Ang InK), is an association of artists committed to the creation and promotion of illustrations for children. 

Iorie Back in Beato by Eulaivi Clutario

     

         Last August 30, 2013, Iori Espiritu, a UST-CFAD graduate came to Beato to give a creative workshop to us, Advertising students. I was expecting to meet a snooty woman, with all her accomplishments, to come in The Beato Angelico Gallery. And gladly, that was not the case. I met a very cheery lady who eagerly said hi to everyone she could greet. Young yet very accomplished, it was inspiring to meet someone from CFAD who found a place for herself in the very competitive world of the arts. 

           With so much diversity in the industry, I recall Iori talking about how important it is to find your own style of illustration. And as I looked at her blogs where her works are posted, you would really be able to see her personality through her work. Through this, I have also learned that as artists, we shouldn't be afraid of chanelling our artistry through one medium, on art form. Iorie has also delved in the possibilities of sculptures.

        

             Iori's visit to Beato surely made an impact on CFAD students who were part of this event. We've learned to find our own take on how we see the world and translate that as our voice in art form. We were given the opportunity to meet someone who was once in our position as CFAD students, and now we're more motivated to be the best at what we do and then someday, be part of an industry that inspires the world. 

SKIP YOWELL IN UST

With ITM's collaboration with Jansport Philippines, UST had the privilege of having The Skip Yowell!

Here's a little background about our favorite backpack and Skip Yowell!

JANSPORT

JanSport was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom.

SKIP YOWELL

From a small-town in Kansas, Skip Yowell took a journey to Seattle. It led him to the top of the outdoor industry and around the world. Skip help build one of the most recognized brand names, JanSport, sponsoring climbing expeditions, outdoor programs and recreating in Bhutan, Kenya, Mt Everest and other far flung places.
In 1967, Skip Yowell, his cousin Murray Pletz, and Murray's wife Jan, founded JanSport with a determination to make the best and most dependable product on the market. Forty years later, Skip Yowell has a book He gives speeches and presentations that tell the story of the adventures, expeditions, and people.Skip's images, words and stories offer a behind-the-scenes look at his motivation and inspiration. 
As noted by Ed Viesturs, the first American to climb all fourteen 8,000 meter peaks, Author of No Shortcuts to the Top, "(Skip) stayed true to himself, maintained friendships, traveled the world and most importantly, preserved his passion for his job.... We can all learn something from Skip.

Absolute Hero

It was my friend’s birthday and she was planning on treating us pizza :D

But before we started eating some pizza, I’ve decided to buy myself a bottle of water. I was really thirsty that time and I wanted to keep myself hydrated for that day because our class is until 9PM.

So that day, I bought two bottles of Absolute Distilled Drinking Water because I was someone who easily gets dehydrated so, I bought the water I trust the most.

My friend was going to order the pizza so she asked us to wait at the Lover’s Lane. We were patiently waiting for the pizza, but some of my friends just can’t handle their hunger so they started eating their “baon.”

 While they’re eating, one of my friends suddenly started choking. No one had something to drink with them, except for me since I bought two Absolute bottles. 

She asked me if she could have the other bottle and she’ll just pay me later. Of course I didn’t want her to choke, so I gave her one of the bottles I bought.

After drinking, she was finally able to breathe properly and she said “Absolute saved my life.” It was actually funny when she said it, but it’s true J Good thing I had Absolute with me.

-Keshia Diano 

My Plate Buddy

Staying in front of the computer for 2 hours or more is just tiring. I’ve been using the computer for doing most of my plates. But after having problems with my computer, I was forced to go out and find an internet café.

I’ve been doing my part for our magazine layout for the past few days, and I end up not eating dinner at all. Coffee doesn’t seem to keep me awake anymore, and taking those energy drinks scares me because it’s not really good for the body.

Once I finish what I’m doing in the internet café, I go to the convenience store just near the café and grab myself something to drink and eat. I can get any food I like but the drink is special, and I don’t get anything else – only that.

That drink would be Mogu Mogu.

My favorite flavor is Lychee, but in the picture I tried a different flavor, which is strawberry.

I also noticed that Mogu Mogu keeps me awake at night. Whenever I try to pull an all-nighter, I always buy Mogu Mogu so I can stay awake and work on my plates, especially during the finals week, where we really have to stay up late because we have a lot of deadlines.

It is now my new favorite juice drink. 

I don’t need energy drink – I’ve got Mogu Mogu as my yummy drink to keep me company at night.  J

-Keshia Diano

Break the mold, Be Creative!

(Ad by Jeri Ann Gabon and Marge De Jesus, College of Fine Arts and Design, UST)

Fun in experience

Look! Even my classmates/ IMC-mates/ Thesis-mates and friends can’t help but share their experiences to everyone; they wanted to be cracked and be a part of this exciting event which by the way will happen VERY VERY SOON! So watch out for that!

"MY whole Family are certified Jansport users.
(Because owning Jansport Bags is my "Family's Thing"). :DWe prefer Jansport Bags because of its high quality and long lasting durability alongside with its unique styles which suits our taste."
- OMAR VERGARA, 4CA2!

Speaking of family thing, yep, we also have that in my family! 

"I use my Jansport bag everyday. All my school things can fit in it and it is stylish, almost all my classmates uses Jansport as their bag too!"
- My Cousin Kaira, a grade 6 pupil

"I went to Manila International Book Fair last Sept. 15, 2012 and... I was using my favorite shirt, my most comfortable shirt ever, WORLD WITHOUT STRANGERS, Giordano shirt and my Jansport bag!"

I love books! I have my Jansport with me where I can put all the books I bought. Less worries! :)

I SPOTTED EMMIE AND HER FRIEND AT UST Q PARK. 

"Having fun under the sun with Chuckie our chocolatey buddy, Jansport Backpack with my friend Abe and his favorite shirt, Giordano!"
-EMMIE SAPITAN, 4CA2

"Since i was a little girl, Chuckie has been my best chocolatey buddy before bedtime! It has been my drink every recess and lunch breaks! It is fun growing up with Chuckie!"
-KATHERINE VALENCIA, 4CA2

 "I like Chuckie's chocolaty taste! Its sweetness level is just right for me, not too sweet and not too dull. I check on its Nutri Facts, I found it amazing for it contains a huge amount of Calcium that is needed by our body to strengthen our bones. I started to have a habit of drinking Nestle Chuckie whenever I am working with my school papers, chatting and playing with my niece and almost every time I crave for something that is chocolaty sweet."
-Terica Buenaobra 4CA2

"JUST ME AND MY BACK PACK, travelling the world and seeing new places"
- GIAN CARLO PATELO, 4CA2

HEY, HOW ABOUT YOU? WHAT'S YOUR SAY ABOUT ALL THESE PRODUCTS? AWESOME RIGHT? :))

- Dana Singson

Get The Party Started!

(Ad courtesy of Franc Mangahas of 3AD5 from College of Fine Arts and Design, UST)

Planning to have a party?

Stop the hassle! Contact MACL Balloons and Party Mates, to help you pump up the hype for your party! It's definitely Your one stop party shop! :)

Going Nuts!

(Ad courtesy of Nicole Lim and Nicola Santos of 3AD5, College of Fine Arts and Design, UST)

Less than a week from now, we'll finally unravel who will crack the Big Idea! Will it be DEM? Maven? or HeadGear? Come and join us, with our sponsor Tobi Nuts, this September 27-29 at the Beato Angelico AVR, UST.

See you there! :)

A World Without Strangers

(Ad Courtesy of Ryan Garcia and  Ian Sagun from 3AD-5, College of Fine Arts and Design, UST)

6 Days to go!

Who Will Crack the Big Idea?

Will it be...

MAVEN

DEM

Or HEADGEAR?

        10 days to go 'til we find out who will win in this year's Ideas That Matter 'CRACKED' competition! 

My (Self-Proclaimed) Princess Story

Ladies and gents, stand up and praise the Princess.For tonight, I'd sleep on a bed of nails.

 Look at this stuff, I still have a lot to do but ITM blogpost will be on top of everything! 

 THIS! This is how much I am loving my ITM experience!

So, how do I start this post as a Communication Arts student?
It must be some sort of an introduction where I tell you who I am, my age and my skills.

But that's not how a CA student does it.

I'm Yna Paulene and people should never misspell my first name! If you're not sure how to spell it, play safely and call me Princess.

Here's a list of a couple of things for you to understand my personality:

• I don't eat pasta, pizza and burgers. JUST DON'T ASK ME WHY.
• I easily get irritated and annoyed when I'm hungry.
• I like the color orange.
• People think I'm a lesbian. I am NOT. Seriously? Baah. I'm secretly crushing on this guy you know. hihi. :">

So why did I end my list with something cheesy? In PR class I've learned that people would most likely remember the sensual content of an advertisement or a public release than the real essence of your campaign. So, at least you remembered something about me.

Then here comes my not-so-favorite subject, Integrated Marketing Communications, but it's my major subject. I love the research, pitching and production part, but the time constraint would always do the talking. I'm trying my best not to procrastinate but it's really getting harder and harder and darker each day.

Then you get the point? As a senior CA student, the horror of thesis and other practical requirements piling up at the near-end of the semester. Then the ITM competition, the thesis defense, the PR plan defense and the short film festival... and then I just stare at the list of requirements to finish...

But I don't think you'll ever get my point by merely writing in words, so I compiled a couple of personally made GIFS to make a story short.

When there's food, I'm like,

Then I look at my bedroom wall only to find the the long list of school requirements (juxtaposed my super junior poster)

Then I remember the deadline is tomorrow and I haven't finished anything,

But I sleep, like a stoic believer. And wake up in the morning,

Run to school

and just laugh it all off because I haven't done anything.

Who cares?

I am this awesome

And I can just wear my crown and carry on.

And yeah, I am a senseless blogger wasting your time to finish this.
And yeah, I won't tell you anything about my agency's plan for the competition because it is SERIOUSLY a CONFIDENTIAL IDEA THAT MATTER.
But we just finished the branded content today and we're off to a rainbow's end.

One more thing!
The DEM concept photo will still be the winner!
Mark my word, I'm competitive this way!

And yeah, I am just so narcissistic I put all my faces in different colors, clothes and facial expressions because I love DEM.

-PAULENE ARELLANO♥

DEM 

Want instant Pogi points?

Agree? Well, I do ;) Anyway, Make sure to come and visit The 33rd Manila International Book Fair! You have 3 more days to be lost inside a huuuuuuuuuuuuuuuge place full of books *insert shiny amazed eyes here*.... 

So what are you waiting for?! LET'S GO!

Let's VOLT IN!

Are you guys excited? 1 more day and it will be like Christmas for us Bookworms! The 33rd Manila International Book Fair will be on Septmber 12-16, 2012 at 10:00 am to 8:00pm, at SMX convention center, Mall of Asia :) 

See you guys there!

Attention Fellow Bookworms!

If you find yourself free this September 12-16, 2012, and if you're a bookworm (like me), it's a MUST for you to mark your calendars and get set for one of the longest-running book fairs in Asia! The 33rd Manila International Book Fair will be held at SMX convention center at SM Mall of Asia :) Thanks to hundreds of both international and local publishing houses participating this year, this event will definitely be a bookworm's paradise!

See you there :)

GLENDIARIES: A Day in a Life of a Communication Arts Student

Imagine doing all of these in a week’s time:

Photography plates (TEN!)
Art Appreciation Music Video (FINALS!)
THESIS
Ethics paper
Marriage and Family (projection of my future husband)
Integrated Marketing Communications plan (Crocs RX and Royal Tru Orange)
Film (SHORT FILM for Black Barong Film Festival)
Public Relations (pen-pushing activity)

But what if you also happen to be the:
Vice-President of a senior class
Guildhead of Communication Arts Students Association (CAST)
Training member of a dance team (CASA Footworks)
Emcee of the upcoming Black Barong Film Festival (October 12)

With the BONUS of being a MANAGING DIRECTOR (Marketing Communications
and Social Media) of IDEAS THAT MATTER?

Welcome to my life.

Welcome to my life.

For today, I decided to pay a visit to Hospicio de San Jose, where we will be holding the CRACKED KICK-OFF PARTY. We only have a week left, and so I feel the need to check on things. My first visit was two weeks ago - I went with Majesty, which was actually quite adventurous and disastrous because we ended up arriving at Colegio DE Santa Rosa Intramuros (mind the ‘DE’ – that was probably what the pedicab driver only registered).

This time around, I came with Katrina (whom I assigned to headline the Set-Up Team) in order for her to be able to show the initial design of the venue and get a grasp of its size.

When we walked into the building, our hearts were definitely quicklyfilled with utmost joy upon seeing “c/o UST” on the Hospicio Calendar of Events.

However, after meeting the administrators of Hospicio, I had to rush for a Technical Dress Rehearsal of the Communication Arts Students Association General Assembly, an event happening the next day. I will be performing twice for this event; one is for CASA CAST (theatre) and the other is for CASA FOOTWORKS (dance). And oh, did I mention that I’m a STAGE MANAGER all in between?

And so before you think Communication Arts is easy…

Think again.

-Glenda Dela Pena

ITM is so Awesome

-Kevin Mangahas