Iorie Back in Beato by Eulaivi Clutario

     

         Last August 30, 2013, Iori Espiritu, a UST-CFAD graduate came to Beato to give a creative workshop to us, Advertising students. I was expecting to meet a snooty woman, with all her accomplishments, to come in The Beato Angelico Gallery. And gladly, that was not the case. I met a very cheery lady who eagerly said hi to everyone she could greet. Young yet very accomplished, it was inspiring to meet someone from CFAD who found a place for herself in the very competitive world of the arts. 

           With so much diversity in the industry, I recall Iori talking about how important it is to find your own style of illustration. And as I looked at her blogs where her works are posted, you would really be able to see her personality through her work. Through this, I have also learned that as artists, we shouldn't be afraid of chanelling our artistry through one medium, on art form. Iorie has also delved in the possibilities of sculptures.

        

             Iori's visit to Beato surely made an impact on CFAD students who were part of this event. We've learned to find our own take on how we see the world and translate that as our voice in art form. We were given the opportunity to meet someone who was once in our position as CFAD students, and now we're more motivated to be the best at what we do and then someday, be part of an industry that inspires the world. 

A-Game

"If patience does not seem to work, you aren't using enough of it."

I am a huge fan of motivational quotes and whenever I feel tired or disappointed, I always get my favorite buddy, my journal and flip over a few pages to find myself a nice quote to get me going. We've been having too many long weekends but because of the cancellation of classes, school works are also being doubled. As a senior Communication Arts student, time really is gold and we need to learn how to prioritize and balance things. Whatever happens, deadlines are still deadlines. We have to meet them no matter how much pressure we encounter or no matter what circumstance we'll be facing. And so we need to assess our game play--we can finish our tasks on time so that we can avoid being a sleepless grumpy person or we can bum around and feel the world crumbling down towards the end of the day. 

So aside from IMC and ITM training us to be creative, a critical thinker, I think one of the most important thing it teaches us is PATIENCE. Just what we need to get our works done--competently, and simply just what we need to get by. Loosen up! As they say, a man of patience is a master of everything else Enjoy the long weekend!

-Kat Magsino

Maven Powers Through : The first obstacle conquered

Last Wednesday, my fellow co-Maven have decided to have our first meeting to welcome our two new members and discuss them about what Ideas that Matter is all about, since they told us that they were not very aware of what will happen and who will be our client. As we go on to our agenda and plan for the upcoming mini-competition, which is the like-fest of conceptual photos, we have found it will be difficult for us to meet as a whole Maven Team because our break schedules were not matched with each other. 

We were all excited with our plans and working together with our two new members especially on our upcoming conceptual, wacky, and formal photo shoot since it will be our first task to work together as a whole. But at the end of the day, they told us that they have to back-out. Their professor was concerned about them that they will have a hard time if they would continue to join the competition since Ideas that Matters might took their time that they might focus more on the competition than their academics. We tried to look for a certain day in a week where we can meet as whole team, but due to the different schedules, we found no day for us to meet as a whole.

 

I have nothing against these two but I believe that if there’s a wheel, there’s a way. For me if they really want to join this competition they would do everything that they can for them to be a part of Ideas that Matter like most of us did. As a matter of fact Ideas that Matter is actually a great opportunity for them, Advertising Juniors to experience how it feels like to work like a real agency. This competition can be a stepping stone for all of us both competing team and organizing team to be noticed and possible to be absorbed by advertising agencies as they see our potential for industry. Sadly they have let go of this experience and it was too short for us to get to know them, yet we fully understand that they need to focus more on their studies since it is our main priority of us students.

The show must go on! On the following day, we already who will be our other two new members and we will meet them this coming Tuesday and we are really excited to meet them. I hope that Maven team will work as one in creating ideas to collide as a one big idea that ignites.

-MAVEN

The Preface

Another day, another “hooray, no classes” moment yet again for us students. So far, the long weekend’s not so seemingly a picnic, as it is eaten up totally by unattended homework and very delayed preliminary exams to be studied for. As for us, the ITM participants, the run of the mill to-dos don’t stop at our class’ basic requirements, as we have an extra load on our hands. It’s no laughing matter, and I bet our “agency” isn’t the only one racking its creative juices for great photoshoot concepts.

As of now, the additional members are still a no-show, and due to the bipolar tropical depressions and such presiding over our area of responsibility, many a suspension has been made, so our agency meeting is constantly being cancelled and/or rescheduled. Coming from different colleges, the time and communication barrier is one of the greatest obstacles we have to face, or rather, learn to work around, in order to communicate our individual ideas well – but that’s quite alright, since we all realize that this is part of the training for the real thing; I mean, really, not all my future co-workers will just conveniently live in the same district as me. That’s part of the learning process: meeting people, being flexible, and above all, COMPROMISE. Social networking is not enough, because nothing beats actuality – that’s why our long overdue meeting will push through tomorrow on the 22^nd, with or without the additional members. This is just to get the members acquainted and to pass on the mental wavelengths so we could get a same train of thought and create more cohesive ideas.

Hoping for a positive first meeting! And I hope our conflicting schedules make way for ITM and its various tasks. May we alleviate procrastination during this hectic time, and shove idleness into the corner. Espiritu ng kasipagan, sapian Niyo po kami. 

-Marjorie Calasin

DEM

Cracking Has Never Been This Fun

Whether you split it, you pop it or you break it, it’s all the same. Cracking, for some of us shows a start or a beginning which leads to fun. The word crack is sometimes synonymous to fun. Fun only starts when you crack your ideas. When we crack it, we start it.

This year, the annual Ideas That Matter IMC competition takes it to another level. As we introduce this year’s IMC Advocacy competition entitled “CRACKED, Cracking the Big Idea.”. So get ready, crack it up and have some fun as we only have 5 more weeks before the said event.

So are you ready for this year’s Ideas That Matter IMC Advocacy Competition? Are you ready to crack it? Well, you must be. Because if you’re not down with that, we’ve just got two words for you, CRACK IT!

-Ryan Garcia