ITM Photoshoot

Two weeks ago, (December 13, 2013. Friday) the new ITM team held a photoshoot in preparation for the upcoming events this semester. Organized by ITM's publicity and promotions head Mariel Carpio, the photoshoot was held at the UST lover's lane for Mariel wanted to capture the christmas lights as the backdrop design. "The photo shoot was tiring and fun at the same time, I couldn't ask for better company! It was the perfect setting for the backdrop of our ITM ID " says Mariel.

The new heads and members of the team had their own comments about the photoshoot. Some of which were the following:

"Being a part of Ideas That Matter Organizing team was already a privilege. And when I knew about the photoshoot, I got excited because finally, I can feel that I am really a part of this fabulous team." - Rio Servidad (Managing Director)

"It was really hectic in the beginning because we needed to change venues on the spot but I'm glad it all worked out extremely well due to the great enthusiasm of the everyone and the exceptional work of our chosen photographer." - Nikki Dy (Managing Director)

"I was thrilled when the date for our photoshoot was announced. I can finally feel the excitement for our future events. As for the photoshoot, it was really fun. It was a great opportunity to know the everyone better which really helped in building the realtionship of the team" - Iris Matabang (Social Media Manager)

"The photoshoot of itm is a fun experience. We got to meet new faces from different committees and block. The place of the photoshoot had some problems, because of the cars passing by. But all in all, i enjoyed the company of itm members and enjoyed the pakuhan lights. I can say it was a success." - Yna De Leon (Finance Manager)

"The photoshoot was great. We had a lot of fun. Glad to be a part of the team"- Pristine Apolto (Creatives Head)

"I think that the photoshoot last friday was an awesome opportunity to meet my fellow ITM family we had fun posing for camera and I really felt that we were united"- Chezca Aguilos (Program and Logistics Manager)

"The concept for the ITM shoot was pretty cool. We were able to showcase the beautiful view of UST's Paskuhan lights when we had our photo shoot last friday." - Henri Baes (Social Media Manager)

"The photoshoot was a fun experience. We got to know who the other members are and everyone in their looked like they had fun too." -Jerold Sunga (Competing Team)

"I was excited to finally meet the other competing team and organizing team from the other section. For weeks of anticipating on what we, competing teams, will do for Ideas That Matter, the day has finally arrived wherein we meet other people who we’ll be brainstorming with or competing against. Although we weren’t able to mingle with the other teams, it makes me so excited on what to expect on the next days of preparations, meetings, etc." -Rocky Arcilla (Competing Team)

"The photoshoot was tiring because we had to wait for a number of hours but nevertheless, it was fun because we got to interact with our fellow competing team. Plus the lights are wonderful "- Tricia Mabale (Competing Team)


"The photo shoot was fun! And we we're able to see the other members of the competing team from the other block." - Xyla Bolena (Competing Team)

"Seeing the whole group together for the first time made it feel more real. Being part of a project like this has been a goal of mine; and since the photoshoot, I become more and more excited. And what's fun about it is that the photoshoot is only the beginning. It is cool that there's still a lot more in store. Looking forward to work with the people there." - Anton Savellano (Competing Team)

"I had a lot of fun during the photoshoot! to see the whole team come together was great because i got to talk and interact with the other members of the group. hopefully, this will blossom into a beautiful and harmonious working experience. i'm looking forward to working more with these guys!" - Enzo de Rivera (Competing Team)

Turns out the whole team had a great time. So let's all look out for the result of the photoshoo!! Ideas That Matter 2014 has a lot in store this semester!

TBWA's Boysen KNOxOUT Project: A Cannes Worthy Project

Filipino creativity gained global recognition anew with the country's latest awards in the recently concluded Cannes Lions International Festival of Creativity.

In its most impressive showing to date, the Philippines brought home its first-ever Grand Prix as well as a slew of awards from Cannes Lions. One of these awards is TBWA\Santiago Mangada Puno’s Silver trophy for Boysen KNOxOUT Project: EDSA.

Along with the Silver, other recent wins for TBWA\SMP for Project EDSA are the Silver Pencil at One Show, a Gold and a Bronze at the Asian Marketing Effectiveness Awards, and a Gold at the UA&P Tambuli Awards 2013.

Bringing together artists from all over the world, Boysen KNOxOUT Project: EDSA is an urban renewal initiative seeking to improve the air quality along EDSA. Using the air-cleaning paint Boysen KNOxOUT, the artists are painting 8000 square meters of walls along the country’s main thoroughfare, EDSA. This endeavor, the equivalent of planting 8000 trees, is an unprecedented fusion of art and Filipino-made technology that is expected to result in a 20% reduction of air pollution in EDSA.

“Air pollution is an issue that has to be addressed by everyone all over the world. The recognition from a global institution such as the Cannes Lions International Festival is not only an honor but also an effective platform to bring the message of Boysen KNOxOUT and Project EDSA across,” notes Johnson Ongking, Boysen Vice President. Every year around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another.

Pacific Paint (BOYSEN) Philippines, Inc. is likewise very proud of their award-winning collaboration with TBWA\SMP. “Project EDSA wouldn’t have been a success without the passion and commitment of everyone involved– and this of course, includes TBWA\SMP,” notes Ongking. Aside from being the creative agency behind Project EDSA, TBWA\SMP is also the principal artist behind two of the eight art works along EDSA.

It can only be hoped that Boysen KNOxOUT Project: EDSA can spark a worldwide revolution with cities all over the world adapting the air-cleaning paint technology. “The artists for Project EDSA are creating some of the most beautiful air filters in the world, but everyone can easily paint their own air purifier and do their share for cleaner air,” says Ongking. “At the end of the day, we all breathe the same air, and it’s our common responsibility to make sure it stops being harmful to us.”

Retrieved from: https://www.facebook.com/boysenknoxoutprojectedsa

TBWA\Santiago Maganda Puno

In the last decade, perhaps no Philippine agency has disrupted the status quo quite like TBWA \ Santiago Mangada Puno.

A youth compared to the oldies like JWT, Saatchi and McCann Erickson, this agency leapt onto the scene in the mid-90’s as Santiago and Puno and merged with multinational hotshop TBWA\ a few years later. In no time at all, the upstart grew into an indie, an iconoclast and a little over a decade later, a veritable icon. TBWA \ Santiago Mangada Puno is perhaps the most envied and admired agency in town. It is consistent and single-minded in its vision, seemingly unaffected by the political and cultural shakedowns that affect most multinationals. In many ways, it still behaves like a privately owned creative boutique.

As a result, this agency seems to have it all: enviable financial success, a stable of awards-friendly accounts, a high degree of client respect, fantastic creative reputation and extremely loyal employees. In the last 12 months, it has arguably won more new business than any other agency. It is a three-time Agency of the Year, vulnerable only to the behemoth McCann Erickson.

The three men whose names appear on the door met half a lifetime ago in Ace Saatchi & Saatchi. Tong Puno, the most senior of the three, is a suit who cut his chops in Manila and Bangkok. Jimmy Santiago, former Saatchi ECD and award-winning songwriter, heads Strategic Planning and co-leads its sister shop Creative Juice. Melvin Mangada, its chief creative officer, is the youngest partner. He was Jimmy Santiago’s heir at Saatchi and is the first inductee to the Creative Guild’s Hall of Fame.

In many interviews, this terrific triad shied away from talking about themselves, instead preferring to market TBWA’s philosophy of Disruption. But they opened up to adobo and spoke of the secret behind their fantastic partnership.

(TBWA\Santiago Mangada Puno was proclaimed the Grand Prix winner in the 2012 Disruption Awards for the Boysen KNOxOUT Project EDSA: Clean Air Campaign, beating over 80 countries in the global TBWA network.)

Retrieved from http://www.adobomagazine.com

Meeting at Italianni's

It's Iris Matabang's advanced birthday celebration held at Italianni's Robinson's Place
last Friday. It was also a good opportunity to meet and discuss the plans for this second
semester's edition of Ideas That Matter.

The three ladies (left to right), Iris, Nikki and Rio are all smiles.

The appetizer, seen in this photo, tasted really good that we forgot what it is named.

Iori Espiritu by Ikkei Abadies

An inspiration, model, humble and a one of a kind artist, Adarna House is surely proud of.

 A UST Advertising Fine Arts graduate Iori Espiritu one of Adarna House excellent illustrators visited UST College of Fine Arts and Design to have an inspirational talk about Children’s book illustration on selected Advertising arts students. It is to inspire the student artists on illustrating children’s story books. 

“We’ve got ADARNA” was the chosen title for the event. It was held in the UST Beato Angelico Bldg gallery. The Ideas That Matter team organized the said event, in which they invited Iori Espiritu to be the guest speaker. On the event itself, there were few information and background about illustrating children’s book. Also, we introduced Iori’s background profile and some of her inspiring artworks.  

Äng Mga Hayop sa Filipinas was her first Adarna book illustration. While looking at her artworks, I can see that she has the original visual style in creating the characters. It was an amazing moment when she just started telling stories about her experiences and gave us tips and pointers on how to be a good children’s book illustrator or an illustrator as well. She presented her proposal  book illustration in Adarna “When Zero Left Numberland” as an example. We also had a question and answer portion after her talk in which she answered those with her experiences as an artist. 

We also had some drawing activities led by Iori, which enhanced our minds in story illustration making and character sketch. I also helped her in facilitating the said activity like in the picture below. It was indeed fun and challenging. After the activity, she had a brief advice for us aspiring artist. She said that we should not just limit our imagination and learning. We as an artist should step out of the box and learn beyond the boundaries. Explore, Learn and Share. Be original, because being original is what makes you stand out. 

Iori Espiritu Back in CFAD

An alumni of UST-CFAD, Iori Espiritu gives a workshop to CFAD students! 

Here's what you need to know about Adarna Publishing House and Iori Espiritu!

ADARNA HOUSE

Education and the promotion of the Filipino language are the foremost commitments of Adarna House and we make sure we develop in Filipinos – old and young alike—a love of reading and learning. Our educational products and services for children, parents, teachers, and day care workers, go through an intensive, research-based development process that includes kid-testing and consultations with experts.
Our educational products consist of multilingual board books, storybooks, big books, and chapter books – all original publications that feature Filipino values, culture, history, and experiences – created only by the best Filipino writers and illustrators. We have reference books and manuals as well as materials to support teachers of reading and Filipino. We are proud of our Wikahon, the very first leveled tool for independent use by students to improve reading skills in Filipino.
Our educational services are meant to complement our products.  We work hard to offer enjoyable learning opportunities and memorable reading experiences as we strive to improve the quality of life of Filipino children by nurturing their love of learning and of country.
In working towards our corporate vision, Adarna House has entered various partnerships with both public and private organizations  who share our enthusiasm for children, our commitment to education, and our passion for reading.  Our primary partner and laboratory school is Raya School (raya.org.ph), which offers  progressive education for preschool and elementary levels.

Logo 
Our company is named after the Adarna bird, the mythical creature whose song could cure any affliction. Our logo— an image of this magical bird taking flight, its head turned to see where it came from—is the symbol of our dedication to the legacy of bringing the healing power of reading and learning to the children of our nation.  And just like the Adarna bird, we are bound to look to our roots to give us direction as we take wing.

Vision 
To be the best innovative provider of excellent educational products and services that will nurture the values, love of country, and multilingual literacy of the Filipino child in every home and school.  It will be every parent’s provider of choice to introduce reading and every teacher’s provider of choice to support learning.
Mission 
To provide educational products and services for Filipino children all over the world so that they develop a love for learning, for the Philippines, and for the Filipino language. 

IORI ESPIRITU

A graphic designer/ illustrator from Manila, Philippines. (Currently works at Adarna House)
Graduated with a degree in Fine Arts major in Advertising at the University of Santo Tomas, she is currently exploring the possibilities of clay and ceramics.
Iori is a member of Ang Ilustrador ng Kabataan (Ang InK), is an association of artists committed to the creation and promotion of illustrations for children. 

Iorie Back in Beato by Eulaivi Clutario

     

         Last August 30, 2013, Iori Espiritu, a UST-CFAD graduate came to Beato to give a creative workshop to us, Advertising students. I was expecting to meet a snooty woman, with all her accomplishments, to come in The Beato Angelico Gallery. And gladly, that was not the case. I met a very cheery lady who eagerly said hi to everyone she could greet. Young yet very accomplished, it was inspiring to meet someone from CFAD who found a place for herself in the very competitive world of the arts. 

           With so much diversity in the industry, I recall Iori talking about how important it is to find your own style of illustration. And as I looked at her blogs where her works are posted, you would really be able to see her personality through her work. Through this, I have also learned that as artists, we shouldn't be afraid of chanelling our artistry through one medium, on art form. Iorie has also delved in the possibilities of sculptures.

        

             Iori's visit to Beato surely made an impact on CFAD students who were part of this event. We've learned to find our own take on how we see the world and translate that as our voice in art form. We were given the opportunity to meet someone who was once in our position as CFAD students, and now we're more motivated to be the best at what we do and then someday, be part of an industry that inspires the world. 

SKIP YOWELL IN UST

With ITM's collaboration with Jansport Philippines, UST had the privilege of having The Skip Yowell!

Here's a little background about our favorite backpack and Skip Yowell!

JANSPORT

JanSport was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom.

SKIP YOWELL

From a small-town in Kansas, Skip Yowell took a journey to Seattle. It led him to the top of the outdoor industry and around the world. Skip help build one of the most recognized brand names, JanSport, sponsoring climbing expeditions, outdoor programs and recreating in Bhutan, Kenya, Mt Everest and other far flung places.
In 1967, Skip Yowell, his cousin Murray Pletz, and Murray's wife Jan, founded JanSport with a determination to make the best and most dependable product on the market. Forty years later, Skip Yowell has a book He gives speeches and presentations that tell the story of the adventures, expeditions, and people.Skip's images, words and stories offer a behind-the-scenes look at his motivation and inspiration. 
As noted by Ed Viesturs, the first American to climb all fourteen 8,000 meter peaks, Author of No Shortcuts to the Top, "(Skip) stayed true to himself, maintained friendships, traveled the world and most importantly, preserved his passion for his job.... We can all learn something from Skip.

“WE GOT SKIP!” by Inna Macaspac

A great man has come to visit UST and gave an inspirational talk. He is no other than Skip Yowell, one of the co-founders of JanSport, and a global marketing communications expert.

Mr. Skip Yowell shows a smiling face to the guests.

Last August 29, 2013, 4-6pm, at the Beato Angelico AVR, Skip Yowell gave an inspirational talk at an event entitled “We Got Skip!” – one of the events under Ideas That Matter for the 1^st Semester of the Academic Year 2013-2014. The event was attended not only by CFAD students, but also some members of the UST Mountaineering Club, a mountaineering group from Mapua Institute of Technology and some bloggers. Skip talked about JanSport’s history, and how he was able to expand the brand into one of the most recognized brand names in outdoor equipment. His passion for hiking inspired him to make the brand, and was able to promote it during his hikes.

After the talk, three JanSport bags were raffled to among those who registered to the event.

Then the guests had the chance to ask questions to Skip regarding his experiences in expanding his brand. Some asked for some advice on how to become successful in their respective fields and interests.

Mr. Skip Yowell listens attentively to each of the guests’ questions and gives them satisfying and inspirational answers.

One guest asking Mr. Skip Yowell a question.

Finally, the chance of the guests to interact with this great man! The guests lined up to get to meet Mr. Skip Yowell up close and let him sign on their JanSport bags, posters and other merchandise.

Me with Mr. Skip Yowell!

I got my bag signed by him! YIPEE!  (My bag’s design made the signature hard to be found. It’s on the front pocket.) J

It was indeed an inspirational day for us. Skip Yowell inspired us to EXPLORE in order to achieve our goals.

“Go out and see the beautiful world we live in.” – Skip Yowell

“Skip totally rocks!” by Che Guzman

The JanSport event entitled, “We Got Skip: Skip Yowell’s Secrets to a Superb Weekend” was held last August 29, 2013 at the Beato Angelico AVR. Skip Yowell, the co-founder of JanSport gave an inspirational talk about how they have built JanSport, and it was indeed a rare opportunity for students to learn and interact with a Global Marketing Communications expert. Students from other colleges were there, as well as special guests and visitors.

Skip Yowell was truly one of the most admired hippies in the planet, so I must believe that UST is lucky enough to have him speak. During his talk, he shared some photos about his personal experience in mountaineering as well as the importance of going out and exploring the world.

“Think outside the box and learn to be different.” –Skip Yowell

Skip talks about his secrets to a superb weekend

For the second batch of the given JanSport backpacks, Skip signed them exclusively for the winners. Lucky winners indeed, a lot were aspiring to win of those backpacks! Aside from the JanSport backpacks, other prizes were given away such as Nalgene tumblers and Yurbuds earphones that the students surely loved.

Skip signs a JanSport backpack for one of the winners from the raffle

At the last part of the event, students and other attendees were given the chance to meet and greet Skip! He signed some of the students’ JanSport backpacks, posters, notebooks and anything that could be signed at. He even took photos with them and smiled humbly with every click of each camera. This is only one of the many reasons why Skip rocks!

CFAD students takes a photo with Skip during the Meet and Greet

I can say that the JanSport event really was a success. Everyone had fun, got acquainted with Skip and most importantly, had witnessed another learning experience from a pro. We all just have to remember that life is an adventure and the path is unknown. And with JanSport, we can travel the world anyway we want it.

I learned that each member plays an important role, even the participants contributes to the success and failure of the event. The so-called domino effect is applicable to pretty much any situation or person and our actions will surely affect the flow of a certain event or the people around us. 

- Marge De Jesus of ITM Organizing Team

Working in Ideas that Matter 2013 is like a taste of a real job.
You get to meet and work with new people. I learned the value of cooperation. Without cooperation, we won't be able to pull through with the event. It's not easy but it was definitely worth a try. ITM is a great event and it helped us, CA students, bridge a connection with the students of CFAD. CA students have a different notion of advertising and also with CFAD students. But because of the difference, we were able to put things/duties in what we do best.

Ideas That Matter 2013 is really a great experience for me.

- Abigail Diaz of ITM Organizing Team

     By being part of the organizing team of ITM, I learned how to improve communication with others. It is not just about exchanging informations, it is also about ideas and aspirations, by being flexible, open-minded, have the willingness to change and learn something new about all those things that make us the individuals that we are. Organizing an event is not that easy. We all need to manage our time and of course, hardwork on all the things that we do. 

-Trish Caoc of ITM Organizing Team

“Ignite”

           It was the beginning of the second semester and everyone’s got a whole new chance of making this particular time in their college lives more interesting, fun and exciting.

I have no particular plans yet at that time. I was just tagging along with everyone else during the first week of the new semester. It was until I joined the organizing team for this semester’s “Ideas That Matter”. I’m not really used to meeting a lot of new faces all at once.  it was a mixture of excitement and unease for me whenever I thought of working with people from another section – and another college.

Weeks passed and we were finally able to have our very first organizing team meeting. Obviously, there was still an awkward air amongst us back then. Just look how far apart we were seated from each other before:

More and more meetings were held for the planning and preparation for the event. Each of us slowly warmed to one another. There were also a number of photoshoots of the organizing team which helped on building our team’s work relationship. 

Our team was created to fuse each and everyone’s strengths and ideas, and from there on we were set to ignite the spark of determination and dedicate ourselves into doing our best for this semester’s Ideas That Matter.

We may have had several set-backs concerning our event, but we were able to push through and support one another in the process, making the most out of what we’ve got.

It was a great and memorable learning experience, and I would like to take this opportunity to thank everyone from the Ignite team and our adviser, Prof. Gil Velez, for making it all happen.

Keep the sparks burning.

-Jeri Ann Gabon

Rolling on Creativity

Back when I was a kid, say grade school or ‘em childhood days, I always associated the word ‘creativity’ with ‘design’, ‘art’ and ‘lots of pretty colors and details’. I know some people who still carry on that way of thinking and I can’t blame them. Is creativity only just that? Upon entering into a higher form of education, I was poked, dumped on and even shocked by how deep the word ‘creativity’ means.

Apparently, creativity’s definition is subjective and is up for debate. What is creative to me will may or may not appear creative to you.  So before I get to the nitty gritty of this post, I say, like the old famous saying, ‘creativity is in the eye of the beholder’.

EXECUTION & PURPOSE

I believe a part of creativity heavily lies on execution and how you align it with its purpose. Being creative is not only about being reliant on your skills on technical drawing or painting; it’s also about being able to make good decisions. Should the rendering be simple or detailed? Would this photograph be better black and white or colored? Will this website look better with more graphics or less?

Check out Heinz’s website:

http://www.heinz.com/default.aspx

Their website is direct to the point, straight out all about tomatoes and food photography. While on the other hand;

Gelatissimo’s website:

http://www.gelatissimo.com.au/

Has some sexy ladies and vintage thingies going on, and it’s /not really related to ice cream/. But it sets a very classy mood and looks nice.

See, there’s nothing wrong with either websites. It’s a matter of objectives and the purpose of your ad or artwork or website or whatever. Don’t pound your head into making something more complicated. If a client’s brand personality is humble and minimalistic, you should align your way of thinking to that image as well.

PERSPECTIVE & IMAGINATION

Did you know that the most routinary, repetitive and nothing out of the ordinary things can become creative if we just see it differently? Like the subject matter, things can be totally different when we see them in a different light. Your mom’s brown leather bag, the fries you bought from McDonalds.

Here is Kraft’s ad for their Miracle Whip product line. The fries were turned into a seesaw in order to show the mayo it /light and barely has enough fat/. The execution is simple, straight to the point but that is what makes it so creative!

Another one I found on 9gag (yes, don’t sue me) is a great concept on Mother Nature vs modernization. I think it’s not only the execution that made this work stand out, but also the concept of turning ‘modernization’ into a gun, held by a human hand. I leave the meaning of the picture to you.

LIFE HACKS!

Moving out of the arts and visual category, creativity is also applied as a way of life. “Life Hack” is an internet slang that means you have a better way of being ‘more productive’ using little to no money or effort. Here are some interesting things you probably read on 9gag or reddit (yes, I’m guilty) or things you haven’t heard of before.

Use toilet paper cardboard to store them in!

lifehacks, visit this page: http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/

BE CURIOUS

Sorry guys, there’s a lot of creative things out there. I can’t list them all but just /look around you/. Life in itself is creative (although it could be a pain in the butt sometimes). We just sometimes don’t have the time or too caught up in our routines to notice them. Fashion, food, packaging and industrial design. Hell, even the floor tiles of your homes have some sort of creative reasoning behind it. We probably never asked ourselves ‘Why’.

So be curious about yourself, others and life. As Raoul Panes said in his Creative Camp at last semester’s ITM 2k12, your source of ideas and creativity is life. It wouldn’t hurt to take a step outside and give you a fresh perspective and probably, a better start.

Well, that’s all folks, I have some ‘stepping outside’ to do to get some creativity running. Maybe you should too.

Fria, signing out!

Alyssa Acedillo

CFI - ITM 2k13

Creative Director

AdPrac5: Integrating brand to media (Branded Content)

Last Wednesday, Sir Velez discussed what Branded Content is all about.

    Branded Content is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. A very important part is that this piece of entertainment should perfectly be aligned with the brand attributes and should reflect the brand personality (DNA). The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program.

       Here’s an example of a successful branded content:

Toshiba and Intel's The Beauty Inside After crowd sourced auditions, Intel and Toshiba's six-part web film put unknown actors on screen, with movie star voice-over. The film's main character, Alex, wakes up every day in a different body. He—what's inside—stays the same.

      It's a moving story that viewers felt part of; Alex interacted with Facebook fans, and the fans became Alex. The point of the campaign, obviously, was to remind people of Intel's core message: what's inside counts. The film didn't need to talk about computers or use product placement to convey the point, and it garnered millions of views.

By: Jillian Kaye Daed

When Expectations Meet Reality

Now that the event is fast approaching and there’s a lot of buzz going on about who would be the major sponsor for this semester, who would be giving away the biggest prizes, who will be the judges attending the event, the speakers and who will win among the three agencies in the competition, you know things like that, students are really excited for this event. Not just mainly because of who will be sponsors, but to see what the content of the 3-day event is and to see how their friends’ performance in the competition.

Expectations for this event are always high and we are waiting on how the organizers would execute for this event. Students would want to see improvements for every sem that passes and for every time that this event comes, we want to see something better compared to the previous one.

Students expect that this event will be something that is a must-see event and something that they wouldn’t want to miss. Of course, the students building the organizing team is doing their very best in making this a memorable one, something that students would recommend to other students in the years to come.

The first day should be explosive and really persuade students to participate in the second and third day. The first day contains the game show of the event where it features different types of game like Ideas That Matter’s edition of Minute to Win it and Pinoy Henyo and much more. We expect that the first day will be really inviting that even students who aren’t invited in the event would find the time to participate in it and invite more students to join.

Post evaluation results for this event should come out great and would be like hit topping charts. Students who joined the event should be hungry for more of ITM and will be waiting for the next one to come. Organizers and non-organizers expect big from this event. They want their expectations to become reality.

If this event becomes successful, know that it is because of passion and determination.

By: Hans Adrian Lagman

UNITED BY A COMMON GOAL

It has been 4 months since I was assigned to be one of the members of the ITM org team.  ITM org team is composed of 3^rd year students from the Faculty of Arts and letters & College of Fine Arts and Design under Sir Gil Velez. For me, being part of this team is a privilege because you get a chance to meet and to work with different people.

Teamwork is the capacity to work eagerly with others and work together as against to individually or competitively achieve a common goal and that is to make this sem’s ITM successful. Without teamwork, we would not be able to do or complete things that need the help of others such as organizing an event.

Organizing and Competing Team during the kick-off party.

Org team meeting with Sir Gil Velez

By being part of this, I learned how to improve communication with others. It is not just about exchanging infos, it is also about ideas and aspirations, by being flexible, open-minded, have the willingness to change and learn something new about all those things that make us the individuals that we are.

 

ITM Org Team outdoor shoot

“Unity is strength. When there is teamwork and collaboration, wonderful things can be achieved.” – Mattie Stepanek

By: Trish Caoc