Working in Ideas that Matter 2013 is like a taste of a real job.
You get to meet and work with new people. I learned the value of cooperation. Without cooperation, we won't be able to pull through with the event. It's not easy but it was definitely worth a try. ITM is a great event and it helped us, CA students, bridge a connection with the students of CFAD. CA students have a different notion of advertising and also with CFAD students. But because of the difference, we were able to put things/duties in what we do best.

Ideas That Matter 2013 is really a great experience for me.

- Abigail Diaz of ITM Organizing Team

     By being part of the organizing team of ITM, I learned how to improve communication with others. It is not just about exchanging informations, it is also about ideas and aspirations, by being flexible, open-minded, have the willingness to change and learn something new about all those things that make us the individuals that we are. Organizing an event is not that easy. We all need to manage our time and of course, hardwork on all the things that we do. 

-Trish Caoc of ITM Organizing Team

“Ignite”

           It was the beginning of the second semester and everyone’s got a whole new chance of making this particular time in their college lives more interesting, fun and exciting.

I have no particular plans yet at that time. I was just tagging along with everyone else during the first week of the new semester. It was until I joined the organizing team for this semester’s “Ideas That Matter”. I’m not really used to meeting a lot of new faces all at once.  it was a mixture of excitement and unease for me whenever I thought of working with people from another section – and another college.

Weeks passed and we were finally able to have our very first organizing team meeting. Obviously, there was still an awkward air amongst us back then. Just look how far apart we were seated from each other before:

More and more meetings were held for the planning and preparation for the event. Each of us slowly warmed to one another. There were also a number of photoshoots of the organizing team which helped on building our team’s work relationship. 

Our team was created to fuse each and everyone’s strengths and ideas, and from there on we were set to ignite the spark of determination and dedicate ourselves into doing our best for this semester’s Ideas That Matter.

We may have had several set-backs concerning our event, but we were able to push through and support one another in the process, making the most out of what we’ve got.

It was a great and memorable learning experience, and I would like to take this opportunity to thank everyone from the Ignite team and our adviser, Prof. Gil Velez, for making it all happen.

Keep the sparks burning.

-Jeri Ann Gabon

Rolling on Creativity

Back when I was a kid, say grade school or ‘em childhood days, I always associated the word ‘creativity’ with ‘design’, ‘art’ and ‘lots of pretty colors and details’. I know some people who still carry on that way of thinking and I can’t blame them. Is creativity only just that? Upon entering into a higher form of education, I was poked, dumped on and even shocked by how deep the word ‘creativity’ means.

Apparently, creativity’s definition is subjective and is up for debate. What is creative to me will may or may not appear creative to you.  So before I get to the nitty gritty of this post, I say, like the old famous saying, ‘creativity is in the eye of the beholder’.

EXECUTION & PURPOSE

I believe a part of creativity heavily lies on execution and how you align it with its purpose. Being creative is not only about being reliant on your skills on technical drawing or painting; it’s also about being able to make good decisions. Should the rendering be simple or detailed? Would this photograph be better black and white or colored? Will this website look better with more graphics or less?

Check out Heinz’s website:

http://www.heinz.com/default.aspx

Their website is direct to the point, straight out all about tomatoes and food photography. While on the other hand;

Gelatissimo’s website:

http://www.gelatissimo.com.au/

Has some sexy ladies and vintage thingies going on, and it’s /not really related to ice cream/. But it sets a very classy mood and looks nice.

See, there’s nothing wrong with either websites. It’s a matter of objectives and the purpose of your ad or artwork or website or whatever. Don’t pound your head into making something more complicated. If a client’s brand personality is humble and minimalistic, you should align your way of thinking to that image as well.

PERSPECTIVE & IMAGINATION

Did you know that the most routinary, repetitive and nothing out of the ordinary things can become creative if we just see it differently? Like the subject matter, things can be totally different when we see them in a different light. Your mom’s brown leather bag, the fries you bought from McDonalds.

Here is Kraft’s ad for their Miracle Whip product line. The fries were turned into a seesaw in order to show the mayo it /light and barely has enough fat/. The execution is simple, straight to the point but that is what makes it so creative!

Another one I found on 9gag (yes, don’t sue me) is a great concept on Mother Nature vs modernization. I think it’s not only the execution that made this work stand out, but also the concept of turning ‘modernization’ into a gun, held by a human hand. I leave the meaning of the picture to you.

LIFE HACKS!

Moving out of the arts and visual category, creativity is also applied as a way of life. “Life Hack” is an internet slang that means you have a better way of being ‘more productive’ using little to no money or effort. Here are some interesting things you probably read on 9gag or reddit (yes, I’m guilty) or things you haven’t heard of before.

Use toilet paper cardboard to store them in!

lifehacks, visit this page: http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/

BE CURIOUS

Sorry guys, there’s a lot of creative things out there. I can’t list them all but just /look around you/. Life in itself is creative (although it could be a pain in the butt sometimes). We just sometimes don’t have the time or too caught up in our routines to notice them. Fashion, food, packaging and industrial design. Hell, even the floor tiles of your homes have some sort of creative reasoning behind it. We probably never asked ourselves ‘Why’.

So be curious about yourself, others and life. As Raoul Panes said in his Creative Camp at last semester’s ITM 2k12, your source of ideas and creativity is life. It wouldn’t hurt to take a step outside and give you a fresh perspective and probably, a better start.

Well, that’s all folks, I have some ‘stepping outside’ to do to get some creativity running. Maybe you should too.

Fria, signing out!

Alyssa Acedillo

CFI - ITM 2k13

Creative Director

AdPrac5: Integrating brand to media (Branded Content)

Last Wednesday, Sir Velez discussed what Branded Content is all about.

    Branded Content is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. A very important part is that this piece of entertainment should perfectly be aligned with the brand attributes and should reflect the brand personality (DNA). The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program.

       Here’s an example of a successful branded content:

Toshiba and Intel's The Beauty Inside After crowd sourced auditions, Intel and Toshiba's six-part web film put unknown actors on screen, with movie star voice-over. The film's main character, Alex, wakes up every day in a different body. He—what's inside—stays the same.

      It's a moving story that viewers felt part of; Alex interacted with Facebook fans, and the fans became Alex. The point of the campaign, obviously, was to remind people of Intel's core message: what's inside counts. The film didn't need to talk about computers or use product placement to convey the point, and it garnered millions of views.

By: Jillian Kaye Daed