Two weeks ago, (December 13, 2013. Friday) the new ITM team held a photoshoot in preparation for the upcoming events this semester. Organized by ITM's publicity and promotions head Mariel Carpio, the photoshoot was held at the UST lover's lane for Mariel wanted to capture the christmas lights as the backdrop design. "The photo shoot was tiring and fun at the same time, I couldn't ask for better company! It was the perfect setting for the backdrop of our ITM ID " says Mariel.
The new heads and members of the team had their own comments about the photoshoot. Some of which were the following:
"Being a part of Ideas That Matter Organizing team was already a privilege. And when I knew about the photoshoot, I got excited because finally, I can feel that I am really a part of this fabulous team." - Rio Servidad (Managing Director)
"It was really hectic in the beginning because we needed to change venues on the spot but I'm glad it all worked out extremely well due to the great enthusiasm of the everyone and the exceptional work of our chosen photographer." - Nikki Dy (Managing Director)
"I was thrilled when the date for our photoshoot was announced. I can finally feel the excitement for our future events. As for the photoshoot, it was really fun. It was a great opportunity to know the everyone better which really helped in building the realtionship of the team" - Iris Matabang (Social Media Manager)
"The photoshoot of itm is a fun experience. We got to meet new faces from different committees and block. The place of the photoshoot had some problems, because of the cars passing by. But all in all, i enjoyed the company of itm members and enjoyed the pakuhan lights. I can say it was a success." - Yna De Leon (Finance Manager)
"The photoshoot was great. We had a lot of fun. Glad to be a part of the team"- Pristine Apolto (Creatives Head)
"I think that the photoshoot last friday was an awesome opportunity to meet my fellow ITM family we had fun posing for camera and I really felt that we were united"- Chezca Aguilos (Program and Logistics Manager)
"The concept for the ITM shoot was pretty cool. We were able to showcase the beautiful view of UST's Paskuhan lights when we had our photo shoot last friday." - Henri Baes (Social Media Manager)
"The photoshoot was a fun experience. We got to know who the other members are and everyone in their looked like they had fun too." -Jerold Sunga (Competing Team)
"I was excited to finally meet the other competing team and organizing team from the other section. For weeks of anticipating on what we, competing teams, will do for Ideas That Matter, the day has finally arrived wherein we meet other people who we’ll be brainstorming with or competing against. Although we weren’t able to mingle with the other teams, it makes me so excited on what to expect on the next days of preparations, meetings, etc." -Rocky Arcilla (Competing Team)
"The photoshoot was tiring because we had to wait for a number of hours but nevertheless, it was fun because we got to interact with our fellow competing team. Plus the lights are wonderful "- Tricia Mabale (Competing Team)
"The photo shoot was fun! And we we're able to see the other members of the competing team from the other block." - Xyla Bolena (Competing Team)
"Seeing the whole group together for the first time made it feel more real. Being part of a project like this has been a goal of mine; and since the photoshoot, I become more and more excited. And what's fun about it is that the photoshoot is only the beginning. It is cool that there's still a lot more in store. Looking forward to work with the people there." - Anton Savellano (Competing Team)
"I had a lot of fun during the photoshoot! to see the whole team come together was great because i got to talk and interact with the other members of the group. hopefully, this will blossom into a beautiful and harmonious working experience. i'm looking forward to working more with these guys!" - Enzo de Rivera (Competing Team)
Turns out the whole team had a great time. So let's all look out for the result of the photoshoo!! Ideas That Matter 2014 has a lot in store this semester!
Monday, December 23, 2013
TBWA's Boysen KNOxOUT Project: A Cannes Worthy Project
Filipino creativity gained global recognition anew with the country's latest awards in the recently concluded Cannes Lions International Festival of Creativity.
In its most impressive showing to date, the Philippines brought home its first-ever Grand Prix as well as a slew of awards from Cannes Lions. One of these awards is TBWA\Santiago Mangada Puno’s Silver trophy for Boysen KNOxOUT Project: EDSA.
Along with the Silver, other recent wins for TBWA\SMP for Project EDSA are the Silver Pencil at One Show, a Gold and a Bronze at the Asian Marketing Effectiveness Awards, and a Gold at the UA&P Tambuli Awards 2013.
Bringing together artists from all over the world, Boysen KNOxOUT Project: EDSA is an urban renewal initiative seeking to improve the air quality along EDSA. Using the air-cleaning paint Boysen KNOxOUT, the artists are painting 8000 square meters of walls along the country’s main thoroughfare, EDSA. This endeavor, the equivalent of planting 8000 trees, is an unprecedented fusion of art and Filipino-made technology that is expected to result in a 20% reduction of air pollution in EDSA.
“Air pollution is an issue that has to be addressed by everyone all over the world. The recognition from a global institution such as the Cannes Lions International Festival is not only an honor but also an effective platform to bring the message of Boysen KNOxOUT and Project EDSA across,” notes Johnson Ongking, Boysen Vice President. Every year around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another.
Pacific Paint (BOYSEN) Philippines, Inc. is likewise very proud of their award-winning collaboration with TBWA\SMP. “Project EDSA wouldn’t have been a success without the passion and commitment of everyone involved– and this of course, includes TBWA\SMP,” notes Ongking. Aside from being the creative agency behind Project EDSA, TBWA\SMP is also the principal artist behind two of the eight art works along EDSA.
It can only be hoped that Boysen KNOxOUT Project: EDSA can spark a worldwide revolution with cities all over the world adapting the air-cleaning paint technology. “The artists for Project EDSA are creating some of the most beautiful air filters in the world, but everyone can easily paint their own air purifier and do their share for cleaner air,” says Ongking. “At the end of the day, we all breathe the same air, and it’s our common responsibility to make sure it stops being harmful to us.”
Retrieved from: https://www.facebook.com/boysenknoxoutprojectedsa
Sunday, December 22, 2013
TBWA\Santiago Maganda Puno
In the last decade, perhaps no Philippine agency has disrupted the status quo quite like TBWA \ Santiago Mangada Puno.
A youth compared to the oldies like JWT, Saatchi and McCann Erickson, this agency leapt onto the scene in the mid-90’s as Santiago and Puno and merged with multinational hotshop TBWA\ a few years later. In no time at all, the upstart grew into an indie, an iconoclast and a little over a decade later, a veritable icon. TBWA \ Santiago Mangada Puno is perhaps the most envied and admired agency in town. It is consistent and single-minded in its vision, seemingly unaffected by the political and cultural shakedowns that affect most multinationals. In many ways, it still behaves like a privately owned creative boutique.
As a result, this agency seems to have it all: enviable financial success, a stable of awards-friendly accounts, a high degree of client respect, fantastic creative reputation and extremely loyal employees. In the last 12 months, it has arguably won more new business than any other agency. It is a three-time Agency of the Year, vulnerable only to the behemoth McCann Erickson.
The three men whose names appear on the door met half a lifetime ago in Ace Saatchi & Saatchi. Tong Puno, the most senior of the three, is a suit who cut his chops in Manila and Bangkok. Jimmy Santiago, former Saatchi ECD and award-winning songwriter, heads Strategic Planning and co-leads its sister shop Creative Juice. Melvin Mangada, its chief creative officer, is the youngest partner. He was Jimmy Santiago’s heir at Saatchi and is the first inductee to the Creative Guild’s Hall of Fame.
In many interviews, this terrific triad shied away from talking about themselves, instead preferring to market TBWA’s philosophy of Disruption. But they opened up to adobo and spoke of the secret behind their fantastic partnership.
(TBWA\Santiago Mangada Puno was proclaimed the Grand Prix winner in the 2012 Disruption Awards for the Boysen KNOxOUT Project EDSA: Clean Air Campaign, beating over 80 countries in the global TBWA network.)
Retrieved from http://www.adobomagazine.com
Tuesday, December 17, 2013
Meeting at Italianni's
last Friday. It was also a good opportunity to meet and discuss the plans for this second
semester's edition of Ideas That Matter.
The three ladies (left to right), Iris, Nikki and Rio are all smiles.
The appetizer, seen in this photo, tasted really good that we forgot what it is named.
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