Thursday, February 20, 2014

Music and Youth by Dannah Gorospe


I believe that people are musically inclined. Even before we are born, our mothers used to sing for us. As children, they will sing us to sleep and as we grow older and find our own taste in music until the day we die, there’s music. But for me, music affects the youth the most.




Remember during your high school days where you write a song for the one you love? Remember the days when you’re broken and all you do is to jam with friends or listen to songs that will cheer you up? Those days where you just let to pass by listening to music and singing with friends, days when you’re happy and share it by singing a song, and those days where you don’t know what to say and you just let song lyrics speak for you.
We all know that teenage years are critical and by that I believe that the youth are the ones who are the most musically inclined. Their raging feelings whether it be love, happiness, sadness, all expressed by youth through music.

Monday, February 17, 2014

Music in Advertising '80s by Mariel Carpio

Jingles have always been a good source of entertainment for anyone who loves watching television and who loves changing the channel from one to the other. Today jingles are used in almost any tv commercial or radio ad, it’s a good way to grab people’s attention without screaming in front of their faces. Jingles are short tunes used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product being advertised, usually through the use of one or more advertising slogans.  In the Philippine’s Jingles have been around since the 60’s from Ajax commercials and Baguio cooking oil, jingles have sustained in the advertising world of the Philippine market.


            Caronia is one of the leading brands of nail polish in the Philippines and they started out in 1968, founders of Vibelle Manufacturing Corporation, Don Vicente and and his wife Belen introduced the first locally produced nail polish brand in the Philippine market, Caronia. Caronia, named after the luxury ship, RMS Caronia easily became a popular brand among Filipinas because it provided them an alternative to limitedly available imported nail care brands. In the 80’s they released a very popular jingle that if you ask anyone who was born that time still recalls the line “Caronia, Caronia, Caronia, gives every reason to sing and dance. The secret of beauty is in your hands….”

Here’s a link of the famous jingle http://www.youtube.com/watch?v=yVcLKGtvwh4



Close up has been around for ages, they started launching the company in 1967 and since then their gel toothpaste have been one of the most recognized tooth pastes in the country. Close up’s target market have always been teens and since then their commercials have been a string of catchy music video feel and ‘kilig’ to the bones ‘tambalan’ of love-teams of each generation. One of the most noted commercial of the 80’s was their Closer You And I commercial, that was written and performed by Gino Padilla. It spawn a list of same themed commercials with Close-Up and since then Close-Up has been the go to for super ‘kilig feels’ and ‘getting closer together’ with that special someone.

This is one of Close-Up’s most famous commercial, jingle themed in the 80’s http://www.youtube.com/watch?v=GNt27UVu_JI

Music in Advertising by Rio Servidad

Music in Advertising or popularly known as ‘Jingles’ are used to execute brand’s marketing and advertising strategy. Brands use music to effectively deliver its advertising message because music can retain easily to the audiences’ minds.


Music in Advertising during 70’s
Coca-Cola (mid 1970’s)

As a worldwide leading brand of carbonated drink, Coca-cola reached our country to provide the ‘best’ cola drink ever. Coca-cola ads used jingles as an effective marketing strategy to attract people that may lead to purchase. This jingle was composed by Jose Mari Chan entitled “Coke Adds Life” It was directed by Director Pio De Castro. And was shot in Baguio city. http://www.youtube.com/watch?v=cmON2JcGDJA


Fress Gusto (1975)

Fress Gusto is a popular cola drink in the Philippines in the 70's. In this commercial, it was Gary Valenciano’s first television appearance. He was only 14 years old. It’s popular line was “You’ll like it very mucho!” http://www.youtube.com/watch?v=zTVmDxJxC90


Colgate (1972)

Colgate is an oral and dental product that is under Palmolive Company. It was originally based in New York City and started as a starch, soap and candle business. And today, it is the dentists’ trusted brand dental and oral care. In this advertisement, the superstar Nora Aunor sung the jingle. http://www.youtube.com/watch?v=Ku3sbrkYpGc&list=PL56451AF5BBCC6108&index=2

Thursday, February 13, 2014

Every morning when I'm having my vacation in my grandmother's house, I'd hear sing "Pana-panahon ang pagkakataon, maibabalik ba ang kahapon.." as she relaxes on her favorite rocking chair.

As I grew fond of my grandma singing this song, my curiosity about it also grew. Who sang it? Who wrote those words? What was the story the song was trying to tell?

And then I came to knew Noel Cabangon.Through music scenes, TV appearances and also as a guest host in some radio stations.


Now, Noel is the voice behind the popular song Kanlungan or Pana-Panahon, as most people would call it. He is a singer-songwriter and musical director for theater. He started his career as a folksinger in 1982 and since then has been performing in various folk houses and music bars in Metro Manila. Noel has also performed in several concerts local and abroad. 

Since the '80s, Noel was actively involved in the creation and popularization of alternative Filipino music. Together with Rom Dongeto and Rene Boncocan, he formed a folk group called Buklod in 1987. And this has led to the production of three albums which tackle socio-political-cultural issues: "Bukid at Buhay", an album which speaks of the lives, struggles and aspirations of the Filipino peasants; "Tatsulok", an album on human rights; and "Sa Kandungan ng Kalikasan", an advocacy album on the environment.

While doing all his social involvements, Noel never stopped from performing at the bars where his roots as a singer started. And he also never stopped from writing songs not only for himself but also for other artists who are in need of new materials to record. This was also the time when Noel first made his way to the mainstream music industry.

 Affiliations
Noel is an member of KATHA - an organization of Filipino composers, where he is also a member of the board; FILSCAP (Filipinos Society of Composers, Authors and Publishers); an Ambassador for Conservation of the Haribon Foundation - a foundation that promotes the protection and preservation of the environment; he is also involved in the campaigns of Greenpeace International – an environmental organization; Jubilee South – a network of south and north countries campaigning for debt cancellation of illegitimate debts of south countries; an individual member and member of the board of the Freedom from Debt Coalition (FDC), campaigner for Global Call to Action Against Poverty (GCAP); 

In 2004, Noel was given a special recognition by the provincial government of La Union during its 154th Foundation Anniversary, for his outstanding service and invaluable contribution to culture and the arts. And in February of 2007, he was chosen as the endorser/spokesperson for the National Arts Month (NAM) with the theme "Ani ng Sining - 2007" by the National Commission on Culture and Arts (NCCA).


Tuesday, February 11, 2014

My Childhood Friend and My Art Buddy

I have been coloring art books and even my dad's books ever before I started going to school. And the first brand I used from then on has been my favorite brand til now.



I remember how I used to draw castles and princesses with my Faber Castell markers. I remember writing colorful letters to my friends using Faber Castell pens. And now that I am a Fine Arts student, Faber Castell continued to be as reliable as ever. From abstract figures to realism. From quizzes to art plates, Faber Castell would't cease to amaze me with whatever products they offer.



So I am not surprised to see my blockmates, my friends and my family using Faber Castell products. After all, their products are worth sharing anyway!


Friday, February 7, 2014

Music Piracy! What have you done?

By Avvie Yvonne Reyes

(Photo via Afro-IP)




Nowadays, it has been easy to download and upload music through the internet. Unlike before, music lovers had to buy album CDs just to listen to their favorite artists’ songs. How did this happen?
According to Ashley Mackenzie, Internet made it very convenient for everyone and here started the temptation of downloading music files.It has affected the music industry and led several lawsuits.
Ithas been a practice to everyone including you and I because we think not to buy the expensive one, and prefer for the FREE one. Did you know that downloading music from the internet is illegal? You may already have an idea about it or you may just have known it today.
How come downloading is illegal? How come it is part of Music Piracy?
Yes! Downloading for free!
But this is illegal! Wait! What?
“Music piracy is the distribution of copies of pieces of music.” Internet has made it easy to distribute pieces of music through copying the original track then uploading it in a website where many can download it for free.

In America,There is an argument  between Napster and Kid Rock. According to Napster (advocated for free music download )“It was not wrong if the downloaders made no profit from the music”.Andthat according to Kid Rock “downloading music without paying for it is theft and should be penalized.”Napster side has failed( Ashley Mackenzie, eHow Contributor 2013)

What does OPM say about Music Piracy?
“We are aware that for every illegal downloading of music or purchasing or pirated albums,artists are the ones who get hit primarily,” - OPM (Original Pilipino Music)
Yes of course, it is a butt hurt especially for the artists. It is so costly to release album CDs! It is a lost for the music industry and the artists when we don’t even patronize.

Consequences for illegal downloading
According to Copy Right Law Section 172. Literary and artistic works – 172.1 Literary and artistic works, here in after referred to us ”works”, are original intellectual creations and the literary and artistic domain protected from the moment of their creation. This means, Music and movies for example are protected from the moment of their creation, which are frequently subject of illegal downloads.They are entitled to be safe guarded to ensure the healthy competition to the market.
Penalties Can Add Up
            Just because a lot of people do it doesn’t mean it’s legal. Penalties vary per country and the price to pay isn’t worth an illegal download. It’s more safe to pay a bit than to pay a lifetime. An example of such penalty in the United States :
Don't let out a sigh of relief just yet, though. Just because time in the slammer can usually be avoided for illegally downloading doesn't mean that you won't be paying a pretty penny for your illegal acts.
Under federal copyright law, the damages that you may owe can range from $750 to $30,000  per work. So if you illegally download, say, 10 songs -- doesn't seem that offensive, right? Think again, because the penalty for that can be as much as $300,000.
Furthermore, this is only according to statute. Courts may find that, depending on the specific facts of your case, you should be penalized even more harshly and be fined more. For example, a 32-year-old woman from Minnesota was found guilty of downloading 24 songs and fined $80,000 per song, for a total of $1.9 million, according to CNN.




Patronize
Downloading has changed the traditional way of purchasing music  ButBuying the original is being fair. Being fair is a benefit of you and the artist.Buying the original album in the internet or the album CD in the storewould be fun. Seeing your favorite artist in that CD case, that free poster in it, the smell of your newly bought CD! Woahh!nothing can compare with it! And a CD collection! With the chance of having their signatures with it on their live concerts!
We are aware, we just lack with the motivation within ourselves. Everything has done by the authorities and the community for us to support the original Filipino music. We need to try to open our eyes, and look for the betterment of the music industry and musicians.
Support OPM by not just listening to FilipinoMusic but also by doing the right thing.
Tangkilinangsarilingatin ngnasa tama!





tessalonicamanansala.blogspot.com/2012/09/re/downloading/in/philippiness_16.html

Thursday, February 6, 2014

FILSCAP by Mariel Carpio

FILSCAP or The Filipino Society of Composers, Authors and Publishers, Inc. is a non-profit association of composers, lyric-writers and music publishers established in 1965 to administer the public performance and reproduction rights of creators and owners of original musical works. 


FILSCAP help protect the rights and creative license of each individual artist whose work they want to preserve its value.
FILSCAP owns and controls an extensive collection of international repertoire of copyrighted local and foreign musical works.
FILSCAP’s role is to grant permission or license to music users and provide compensation through fees collected to composers, authors and publishers for usage of their works.
FILSCAP currently has over 1000 members, from pioneers to veterans to young professionals from the songwriting industry. Artists’ including Constancio C. de Guzman, Simplicio Suarez, George Canseco, Josefino Cenizal, Ryan Cayabyab, Jose Mari Chan, Jim Paredes, Joey Ayala, Rico Blanco, Kean Cipriano, Chito Miranda, Kat Agarrado and Kitchie Nadal. Artists who have made an impact in the FIlipino music is believed to be a part of FILSCAP.

Tuesday, February 4, 2014

Jonas de los Reyes poses at the facade of Beato

Angelico building with the org team (:



No Other Juice Like Tropicana

I still remember the first time I saw a tropicana ad as it says "100% pure and natural"


Since then I've been a fan of it's thirst quenching goodness! Tropicana juice is perfect for any snack or meal cause it goes with almost everything. It's various sizes also gives me the chance to bring a drink or two in my bag, or save the 2 Liters in our fridge and enjoy Tropicana while at home. I also remember buying Tropicana in the nearest convenient store every after PE class. Tropicana sure is a drink to enjoy, anytime anywhere. 

Learned from the Best

#JonasAtUST sure was a great learning experience to everyone that attended.

Some of the students that went to our event "Now Streaming: Jonas de los Reyes" share their key learnings from speaker, Jonas de los Reyes in a Social Media conversation.

Monday 10:50pm