Managing the Team by Nikki Dy

I never imagined this semester would go the way it did. I sat in that metal garden chair by the AB building a regular student and didn’t expect to leave a managing director for Ideas That Matter. I remember seeing last semester’s Jansport event and was practically green with envy at how much fun it looked to be part of the team responsible. It must have been meant to be because entering this semester, I found out we would not be under our professor last semester but under Sir Gil Velez, a popular name among the halls of Beato. He is the professor in charge of Ideas That Matter.

Looking back on everything that happened these past few months, I don’t think any of it would have been possible if it wasn’t for the amazing team. I have been blessed with responsible, creative, and wonderfully kind people. Together we have pulled off an incredible semester’s worth of events not only well known in CFAD but also in other colleges. I recall seeing the satisfied faces of Thomasians as they left the Beato Gallery last February 28 and could only think that all the hardships we went through was definitely worth it. In the back of my mind, I never thought I had the leadership skills to pull off something this big but with the help and guidance of my co MD Rio, I can see that I was wrong. You really can do anything if you put your mind to it!
We started just conceptualizing and deciding on what this sem’s theme was gonna be, bouncing around fashion, singing, etc. but we ended up choosing OPM. Something relevant to all and yet is being somewhat neglected in this day and age. We began writing letters, making studies for posters, teasers, invites, looking for sponsors, etc. All sorts of campaign materials and now, here we are. The events are done and all that’s left are the post event reports. All I can say is thank you. Thank you to everyone who supported us this sem, thank you to Sir Velez for believing in my abilities, thank you to my partner in crime Rio for always being there for me, thank you to the team for always pushing me forward and helping me stand when I fall, and thank you to Ideas That Matter for the best experience ever and for giving me the opportunity to meet amazing people and experience unforgettable things.

Processing Papers by Henri Baes

Processing papers is no easy task! I mean, it's like you're all over the place yet, at the same time, you have to be organized or else you might lose a paper. You should keep a notebook with you so that you don't lose track of the papers. Also, every letter or paper that has to be signed or given out should always have a receiving copy for proof that the person you given the letter really received it.

The good thing for me though, is that I have been doing this for the past 2 years or so, because of the papers I've processed for my school organization. So more or less, I am familiar with the people I need to talk to and with the actual process that we have to go through.
There was one time when I had to deliver some letters to the Dean's office of AB, Commerce and Music. Unlike Beato, in these buildings, they don't usually allow students to use the elevator. I found it challenging because aside from rushing (I had a tight schedule that day), I had to run up the stairs: 2nd to 3rd floor of St. Raymond's and 4th floor of Albertus Magnus. It was really tiring.
But at the end of the day, when all the papers have been signed and delivered, it kind of feels like an achievement. After all, it is one of the important components of a successful event. :)

Being a Project Head by Dannah Gorospe

I never thought I will be a project head for Ideas That Matter. In fact, I don’t one to be one because I don’t know what will I do, I am not confident of myself, what if the event fails? What if everything goes wrong because of me? These thoughts were on my head the moment I was chosen to be the project head for Sir Jonas’ event. The thing is, I don’t know why I accepted the project. From all the negativities that eats me in that moment, I just thought that I will learn something from this.

Truly, being a project head is tiring. You are in charge of everything in the event, from posters to tarps, sound system, venue, even the chairs. But one thing is for sure, I am glad that my fellow org team members helped me through this event. They were very supportive. The event went through I will say that it’s successful even though there were some loopholes some problems that occurred the day itself but seeing the people who attended, and they learned something, seeing our guest, Mr. Jonas Delos Reyes happy, I am really sure the event was a success. And as for me, it was a really fun learning experience :D

TEAM BEAT

#1

When we heard about this year’s ideas that matter competition we were ecstatic. But as soon as we got the brief we felt kind of unsure. Doing an integrated marketing campaign is definitely not an easy job and doing one for classes A,B,C  promoting Original Pinoy Music is tragic.

            For our first meeting we talked about research. Xyla designated works for each of us. The paperworks were dreadful. It was so hard to do the team was still doing it hours before the presentation pass the actual executions.

            We were off to a very slow start and the other teams already had a head start. We started to doubt if we could pull it off with the competition date closing in on us. But alas, with team work, dedication and hours of bugging people to answer our surveys, we somehow did it.

#2

                I still remember the group talking over facebook up until around 4:00 or 5:00 in the morning.  Everyone was doing something and passing it over to Xyla. . Enzo did the posters, Cathy and Alexis tallied the survey and so on and so forth. Every hour there’s a notification in Team Beat’s private group. Facebook literally bled. Call time was around 7:00 and we’re still working on it around 5. We chased time.

            Fast forward to 7:00 am. We agreed to meet at Starbucks to finalize everything. Everyone was dressed up with heavy eyes and blank stares. Bangag as they call it. We we’re so worked up we forgot to buy even a single bread or a small cup of coffee. Pinagtambayan lang naming ‘yung Starbucks. There we read the script and assigned reading parts. Everything was okay, not what we expected.

            All teams were put inside a holding area. 2 was our number. When Team Melody went to present we felt the nerves. As they left the room to present our team started reviewing everything. As in last minute we we’re still figuring out a lot of important things (advertising statement to name one). It turns out we still had some air to clear. The minute the host called us our anxiousness intensified.

            With wobbly legs and shaky hands we presented. It is almost impossible not to look at the judges while presenting. Their faces were very hard to read. Q and A came and we we’re actually surprised with the jury’s modest questions. We were expecting to be humiliated but the jury was actually satisfied with what we did. We even got a ‘congratulations’ in the end.

            After all presentations, results were announced. We came second out of three teams. Team Rhythm definitely deserves the win. As for us we are grateful for the experience and for our prize, a pen and a pencil. J

#3

            Video production can be both heaven and hell – Heaven; when your shoot goes according to plan – the actors arrive on time – props are complete, equipment is ready and the location is set and the weather – nice and peachy. Hell when the actors are nowhere to be found, when props are missing and malfunctioning, equipment is faulty and the location and weather just don’t seem to be cooperating.
           

            Our video shoot started out a bit rough, to be honest, as only part of the cast had arrived. We managed to find a location, we set up and started shooting the parts that we could and I decided that we could just go back to the same locations when the cast was complete. A few hours later, the cast was complete and we could begin shooting properly – admittedly, we were off to a slow start but we picked up the pace when everyone was very enthusiastic about the shoot. We kept on shooting, enjoying every moment of it that we could spend with our newly made friends and team members. Appreciating each other’s company.

            At the end of the day’s shoot, we felt tired – but we had a sense of accomplishment not only because we were done shooting, but because we have made new friends and that we worked together to produce the video. But after all the waiting, the awkward moments and ugh.. the walking… (SO MUCH WALKING!! D:) we realized that it was all worth it in the end.

My ITM Experience

            Being an apprentice at Ideas That Matter Organizing Team is one of the many blessings that I want to thank God for. It really helps students prepare for professional carreer. Each meeting and event, a new lesson is being taught. I learned how to lead, to serve, to obey, to be a professional, and most of all, I discovered the artist within me.

            To our dearest adviser, Mr. Virgilio Velez, and to the rest of the ITM family, thank you for letting us join this team. It was a life-changing experience.

            To wrap this all up, I would like to share these words:

In omnibus, amare et srvire Domino.

“In everything, love and serve the Lord.” –be a good servant of God and you’ll be a good leader.

Quick Turnaround 101 BY Inna Macaspac

As a video editor of the Ideas That Matter organizing team, I get to work on a lot of videos to be played on the events we are having. In last semester’s ITM, I got 7 videos (one and a half minute each) to make, all to be played in a single day. My assignments are assigned 2-3 weeks before the event day, so I have a lot of time to work on them. Sir Velez checks them a week before the event to see if revisions are necessary. That’s my time frame for making videos for ITM.

Then there came the videos I have to accomplish in a shorter span of time. WAY SHORTER! And it is less than 24 hours!

I first encountered this situation during this year’s On-the-spot Painting Competition, in which some of the ITM org team members volunteered to be part of the media group. I was assigned to make a video documentary of the said event using videos and photos taken by the rest of the group.

That video to be produced will be played in the closing part of the event, so that means I have to make use of my remaining time wisely to finish it before the deadline. From the time I acquired the first source files, I had about 5 hours left to do the video.

I spent those 5 hours focused on working (and raging over my Adobe Premiere that keeps crashing). Towards the end of my working time, the feeling of pressure increases. But fortunately I managed to finish the video on time. Well, not really, the video was meant to be played before the announcement of the winners, and that time the video was still rendering, so it was played after the announcement.

My second time was after the day we had three events, and Sir Velez told me beforehand that I have to make a flashback video showing the events ITM had for this semester, from Jonas De Los Reyes’ talk to Elvin Villar’s talk. And the video is supposed to be shown to the audience in the IMC Competition the following day. Of course, in order to get started, I have to wait until the end of the day to get the files to be used.

After I got back to my dorm with the hard drive containing all the photos and videos taken that day, I quickly opened my laptop and started editing. That video was the last I have to do for the last event. Pressure still bugs me, plus the drowsiness due to the previous sleepless nights. But I still managed to get it done and it was played nicely in front of the audience.

Quick turnaround means to complete a work within a short span of time. Pressure is inevitable. Those two pieces of experience served as signs for me to prepare for a lot of works like these in the future, because in the people in the advertising industry often work under pressure.

I really thank Ideas That Matter for being my training ground as a student.

TEAM RHYTHM

: In the Making

Ideas that Matter taught us how it works in the industry, well sort of, since we made a campaign. It made us realize a team comes up with a full-on campaign together as they overcome their differences, especially in how creative people all think different.

 Our team is composed of people working together for the first time and it was mind boggling how we got to share our ideas so fast on our first thursday 9am meeting, and the thurdsdays that followed, despite being unfamiliar with each other. But as days go by, we started to create a bond.

Our team worked so fast that we were just waiting for the defense to seal the deal. Well not literally cos looking back the whole planning was a month or more. Still, it felt really fast, especially with our creatives coming up with a legit song in a week, and recording a music video that excatly portrays the youth's hipness today the next. Team Rhythm was like a campaign machine chugging out results while dealing with our academics all at the same time. Our team proved that following deadlines and working your butt off researching and squeezing your brain for the big idea pays off well. The feeling of making our minds work together while at the same time getting to know each other was overwhelming yet fulfilling.

: On the Day of Presentation according to the 2 sophomore apprentices

Being part of a Competing Team in Ideas That Matter is a worthwhile experience and of course at first it feels different working with the higher years because they have more experience in the field of advertising already, but little did we know that they have taught us 2nd years lots of things even if we didn’t ask too much questions. Basically, we listened to them while they come up with the Big Ideas, and read the papers and studied the designs required for our campaign in order to justify them for the day of defense in March 1. Our leader is very hard working, (including our fellow members, of course which leaves us in awe of their executions and other works) and it makes us think that that is the best attitude needed for our team to finish the campaign. We really didn’t regret accepting this opportunity because we have learned a lot as part of the Research Team, and now I think it is an edge towards next year. (Marjorie Fader) This opportunity to join a competing team in Ideas That Matter really gave me the chance to learn a lot of things regarding the advertising and marketing industry. It gave me the chance to work with the higher years and I can say that it was a great experience since working with them really changed my perception on different things. I have learned a lot especially that I somehow became exposed with the things that should be done in the real advertising world. I also appreciate all the efforts and hard work of the 3rd year members in our group. They are really giving their best effort to produce a very good output for the campaign. It was indeed a fun and learning experience. (Marielle Papica)

During the day of the presentation itself, we felt really nervous as we were studying the paper and our part as apprentices but we also felt more comfortable with our team, too especially during those chill and fun moments. The more that we are with Team Rhythm, the more we admire how we all took part in making a winning entry. Also, we have decided to have a team shirt which is of course about OPM. But it is not just to promote our campaign but also to show to people that we are really united and one as a team. But then, we felt even more nervous when the 2 previous teams came back from the Gallery telling us how they fared during the defense and we kept on wondering how the jury will ask the questions since it is our first time facing a panel of juries. Seeing Sir Velez is nerve wrecking too, because we didn’t know him well yet. But knowing that we practiced well before our defense, we felt a little confident that we can deliver it well especially because we worked really hard for this. During our part of the presentation we’re glad that we got to deliver it well because if we didn’t, it will be a shame because it wasn’t really that hard in the first place. Looking at how the juries observed the executions and seeing their reactions from the music video, it seems that they liked our campaign really well and that is a very good sign meaning that our team made a very idealistic design and structure for the campaign. It is such an honor winning this campaign, and we really admired how our ates and kuyas worked really well for it. We are really proud of our team, and also to their fellow batch mates. We really didn’t expect that the presence of us 2nd years will be acknowledged and we’re glad that we served as a help toward the 3rd years. We hope that for the next year, if we were given the chance to work again for Ideas That Matter, we’ll be able to pull off very brilliant concepts like the higher years have done despite working hard for academics too.

: Video Production

The creation and production of our music video started on a 7am meet up at the UP Quezon hall. It's a long way from where we're all from although it is a nice trip for some of us who have not been there yet. We practice our shots as we wait for the other element for our music video, CFAD'S One Shade Dance Troupe. We were honored for them to say yes to our invitation to be in our music video. Fortunately enough, a number of them showed up for the shoot. We then looked for different locations for the shots and then settled beneath the trees at one spot near the Quezon hall. As the shoot goes on from there, and the One Shade start to do their moves, we cannot hide the fact that we were all excited for the holi powder to be added to the shoot later in the day. The powder was actually quite expensive. It cost 250 for a pack which had 4 colors packed in small plastics, and we bought 3 in all. All the expenses were worth it though because absolutely all of us in the shoot had fun. It did not feel like we did the shoot from 7-2. From then on, we rested and ate near a fast food chain for a post meeting after the shoot. There was a general feeling that the team became more bonded after the shoot.

Working on Creativity by Pristine Apolto

On the first weeks of being a member of the Ideas That Matter, I thought this would be easy, I can do this. I was then assigned as the head for program and logistics. I was actually starting to work on my assigned task when things suddenly changed. I became the Creative Head of the team due to some circumstances. When they told me that, I thought, “Ah, this would still be easy. Kaya pa to.” – I was wrong.

Being a creative head is tough job to have. I needed to think of better ideas to improve and to make our ads and posters engaging to our target audience. Brainstorming, making drafts, rejected proposals are just some of the things that is hard to work on. We have to make a lot of revisions to make the creative designs work for us. Also, judging works of other people if their work is enough to be on the “go” (to be published) list is not as easy as I thought. You have to be careful on what you are going to say to the people waiting for your confirmation of their work, because they too, have spent their time and effort in making that artwork. Also, making an artwork myself is not as easy as others can see because I’m still not as professional as the others. But still, I have to give it my best shot. I tried to focus on managing the tasks given to me and encouraging the others to also do it.

            Being the creative head encouraged me to show and give my best in everything I do because others are counting on my judgment and opinion.  I still lack many things and I am willing to work that out. There are times that I wanted to stop, or just to have a break in everything I’m currently doing because of the stress, pressure on both academic and co-curricular activities. But when I think of that, I also thought of “what will I be doing if I’m not doing what I am currently doing?” That thought gave me the push I needed to continue working on the things I’m doing. In that way, I learned to like doing the things that I do. In conclusion, I like and sometimes not like being the creative head but the overall result is I love what I do because it improves me and helps me build my skill and character.

I’m grateful that I joined the Ideas That Matter organizing team because the activities and experience I’ve been through helped me be a more disciplined person and more driven to my goals. J

Singing with Noel Cabangon by Camile Kamioka

                Being part of Ideas that matter is a great honor, I was really amazed and amused at the same time, of the sudden promotion I had to be part of the organizing team.  The events I’m part of that we held were very fun and overwhelming, it really made me happy that all our efforts and hardwork had paid off. Our events had popular and phenomenal speakers like Atty. Thursday Alciso who is the General Manager of FILSCAP, One of the best composer and singer in the Philippines, Mr. Noel CaBangon, and the award-winning Mr. Elvin Villar.

                February 28, 2014 is the date the three guest speakers had their talk, and among the 3 speakers, I had to say that, the most memorable experience I had was with Mr. Noel Cabangon, it is not only because he is very popular and one of the prides of our country, the reason why it’s very unforgettable for me is when I was able to sing with him, had a duet with him! It was actually unexpected, because our plan was, I was supposed to had an intermission then invite him to the stage to sing for the audience but there was a sudden change in the program flow, I was a bit disappointed when I knew I won’t be singing anymore, but then things turne around for me, our professor Gil Velez, asked Noel to sing a duet with me! I was really nervous when he brought that up, and I don’t know what to do, it was mixed emotions, I don’t know if I want to sing with him or not because I may ruin the duet and disappoint him but then, I just thought not every one is given an opportunity to sing with him, so grabbed it anyway, and I know it will give me such fulfillment in life and that will be something I can be proud of, after all he is “The” Noel Cabangon! Sir Noel and I sang “Tuwing umuulan at kapiling ka” it is one of his recent music videos and one of the songs I really like because I always sing it back when I was a child. Although I sing it a lot back then, I haven’t memorized it at all haha, so I we had to play the karaoke without its music because Sir Noel will be playing the guitar for our duet. He was really nice because it’s just fine with him even though I haven’t memorize the song and even though he had to find the right chords for my pitch he did not mind it at all.  Honestly, I can’t explain how happy I was that day, how happy I was during the performance I had with him, good thing my nervousness was slowly getting out of me while singing with him, maybe it was because of he seemed very nice and his aura is so welcoming. ­­­­I really love the fact that I was the first ever to have a duet with him in CFAD! Or maybe in UST! I was really honored and it gave me great pleasure to be able to sing with him. Another reason why it became the most memorable, was because I was given the chance to make the token for him, I saw that he wasn’t really expecting it, he was surprised and happy receiving the gift I made for him. The acknowledgement he gave me was far beyond I expected it, he did a “beso” with me, a hand shake and said congratulations, those simple words gave me a feeling of something I really can’t explain. I was really touched that before he left, he remembered me and said my name, it really gave me such happiness I cannot contain, I did not expect that he will remember me, and know my name, it really made my day and  the experienced made me somehow fufilled.

As soon as I got home, I told it to my mom right away, and as expected she was very happy for me, and she was very proud that I was able to sing with Sir Noel, and we became giddy that night, I am indeed glad that I wasn’t the only one happy for me, but the people around me, and those who made it happen. I  am so grateful with Ideas that matter, because without it, I wouldn’t be able to sing with Mr. Noel Cabangon, and I also thank God for letting me be part of Ideas that matter and making one of my dreams to come true, to sing with one of the most influential persons in our country.

                                

My ITM Experience as Finance Manager By Yna de Leon

 The start of second semester seemed quite dull for me. I saw myself doing the same thing every day – waiting for the day to end, doing my plates at home, reviewing my lessons, and trying to beat the deadlines. Don’t get me wrong, I love what I do yet by the mere virtue of being human, having a routine can turn out to be eventually boring and Math is my worst enemy and talking to people is one of my weaknesses, but I have to face both at the same time when I became the finance and sponsorship head. Of course, I have to get us a sponsor for our events.  We called every head office of different companies to talk to the marketing manager and ask the same question every time-“Are you open for sponsoring our event?”

Some immediately gave their contact details to send our proposals, while others keep on changing their office hours. After sending the proposals, we waited. You have to be patient, because some took ages to reply. If they do reply, respond quickly for they might lose interest.

When they agreed to be your sponsor-or even if not-you have to stay in touch with them. Give them updates every once in a while, but not too often that they’ll get irritated. You have to give them every detail of your event, so there won’t be any confusion. Answer their emails or phone calls and do not forget to say how thankful you are to them for being a part of your event.

The Importance of Post Evaluation by Mariel Carpio

Throughout the years the organizing team of Ideas That Matter had always been aware that every event is special and that every event should always be bigger and better. To quote our Advertising Practice 5 professor Sir Velez “You are only good as your last event”, therefore each event should go the extra mile. To do that, you should have a set of steps that can reach the goal of making “the event” an event of a lifetime. With that in mind, the organizing team decided that evaluating the event should be crucial, and that each attendee should have their evaluation about each event they attended.

Being assigned with the task of evaluation, I decided to make the evaluation sheet more detailed and more thorough than past evaluation sheets. I wanted to make the evaluation sheet as what our head professor wanted. There are a lot of reasons why having the right questionnaire is critical in evaluating, but of course the biggest and most important reason is to ensure satisfaction in our guests in events that follow.

We gave out roughly 150 sheets to students who entered the venue, from there we tabulated 150 evaluation sheets that gave us the overall satisfactory level of the students and guests who attended. Overall the event was a 5/5 to around 80% of the attendees, most the of complaints were crowd control and how tiny the venue was. Unfortunately solutions for the venue is something we couldn’t fix on the succeeding event the next day. Most venues that were appropriate for the amount of students that were expected were already vacant and reserved prior to our reservations. But regardless of the event having a smaller venue than most people expected, it was still a success making another mark on Ideas That Matter’s history. 

My ITM Experience by Rizza Logana

What is my greatest experience here? Meeting new people! I’ve got the privilege to meet some famous people not just in advertising but also in other fields. And by meeting them, it changes my perspective in making an advertisement, something that every advertiser should do. I also experience to feel the different emotion when you are organizing an event. The pressure, excited, exhausted, frustrated all at once at the same time you have to be professional. And it feels great!

Being in the ITM, I gained new knowledge in terms of organizing an event. Truth to be told, I am not a person who likes to organize some events or parties. But thanks to ITM, I have learned that being the “man behind” in an event is not a bad thing. I also learn to be more sensitive, especially when you are in the event, the seniors doesn’t have to tell you everything that you need to do, so you need to look around if there are still problems that are need to be fix right away . And lastly, I learned that advertisement is not all about advertising the product, but also to make a campaign and change people’s live in a good way.

But you know what is the greatest thing that you will have in ITM?

FREE FOOD!

Just kidding!

What you will have is friends plus an adventure in your life, you might gained experience and knowledge. But that wouldn’t’ matter if you don’t have friends and some little adventure, because they are one of the components to have fun, which is one of the ways to be happy. That is why whenever we have events, I may be tired but at the end of the day, I can still be happy.

My ITM Experience by Chai Corpuz

The start of second semester seemed quite dull for me. I saw myself doing the same thing every day – waiting for the day to end, doing my plates at home, reviewing my lessons, and trying to beat the deadlines. Don’t get me wrong, I love what I do yet by the mere virtue of being human, having a routine can turn out to be eventually boring and predictable. 

It was clear that I was searching for something more, something to look forward to, to motivate me. That’s why I volunteered right away when Ma’am Que had asked our block if we want to join Ideas That Matter (ITM). I saw it as an opportunity to revamp my life, as a chance to reciprocate the tedium I loathe, and finally as a light to keep me going through the tunnel.

BUT never have I thought how big of an impact it would make on my life as a freshman. This experience has served as my training ground. I began doing things I never thought I was capable of or never have I imagined to accomplish in my first year. I met well-known people who came from different industries. I gained beyond what was taught inside the classrooms through events, direct experience and a wider realistic context. And I felt deeply pleased helping to organize these events. Above all that, I was fortunate to be part of a tight organization team where everyone was active, flexible, and passionate about their work. 

Being surrounded with these people, I found myself setting a new standard, which is I should no longer settle for mediocrity. I learned that if you can go further, go push yourself. If there is content, there is a best way to deliver it by encouraging alternatives. And lastly, if there is ideas that matter then there is a way to make things happen.
I’m really grateful for all the things ITM, especially Mr. Gil Velez, had taught me. I know that these will come in handy in the future and I do hope to expand my knowledge, fervor and skills next year. This is truly an inspiring evidence that people can actually learn from experience.

Hosting for the very first time By Avvie Yvonne Reyes | March 9, 2014

The Ideas That Matter IMC Competition was a successful event. The groups Rhythm, Beat and Melody have made a very good job. And yes in the event, I was the host together with Brigitte Dane Agpasa.

So what is it to be a host for the very first time?

I can say that it is not an easy job. It is not something that you can learn in just a snap of a finger because it requires practice and confidence. I know that I am confident that day but confidence is not enough. Things that should be delivered to the audience should have content. Program flow also depends on hosting so when it is not done properly the program flow will not go smooth.

What happened to the event’s program flow? What is the audience response?
I have seen the audience’s evaluation. Most of the audience have ranked it to 2 which mean that it was just fair. I felt bad for the program flow. I told myself that I should have done better and that I should have not worried so much about the unfinished script.

And it does not end there

I learned that it is important to relax your mind and stay focus. I have enjoyed and learned a lot not only from the IMC Competition event but also from the whole semester’s ITM events and meetings. Learnings from here are things that I will be bringing and applying in so many things ahead.

Managing the Team by Rio Servidad

Managing director, big word. 

This big word comes with great responsibility. At first, I doubted myself for this position. What if I cannot do my job right? What if I cannot manage my time properly? What if others do not like me? I was afraid. Lots of negativity struck me. As time goes by, I got to know wonderful people from my team who also became my friends. It was a big help for all of us to be able to work as one and improve relationship with others.

Managing this semesters' Ideas That Matter Organizing team was not easy, at the same time it was not hard. By helping each other and guided by our dear professor, Sir Velez, we have successfully conducted the proposed events of Ideas That Matter 2k14

Music and Youth by Dannah Gorospe

I believe that people are musically inclined. Even before we are born, our mothers used to sing for us. As children, they will sing us to sleep and as we grow older and find our own taste in music until the day we die, there’s music. But for me, music affects the youth the most.

Remember during your high school days where you write a song for the one you love? Remember the days when you’re broken and all you do is to jam with friends or listen to songs that will cheer you up? Those days where you just let to pass by listening to music and singing with friends, days when you’re happy and share it by singing a song, and those days where you don’t know what to say and you just let song lyrics speak for you.
We all know that teenage years are critical and by that I believe that the youth are the ones who are the most musically inclined. Their raging feelings whether it be love, happiness, sadness, all expressed by youth through music.

Music in Advertising '80s by Mariel Carpio

Jingles have always been a good source of entertainment for anyone who loves watching television and who loves changing the channel from one to the other. Today jingles are used in almost any tv commercial or radio ad, it’s a good way to grab people’s attention without screaming in front of their faces. Jingles are short tunes used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product being advertised, usually through the use of one or more advertising slogans.  In the Philippine’s Jingles have been around since the 60’s from Ajax commercials and Baguio cooking oil, jingles have sustained in the advertising world of the Philippine market.

            Caronia is one of the leading brands of nail polish in the Philippines and they started out in 1968, founders of Vibelle Manufacturing Corporation, Don Vicente and and his wife Belen introduced the first locally produced nail polish brand in the Philippine market, Caronia. Caronia, named after the luxury ship, RMS Caronia easily became a popular brand among Filipinas because it provided them an alternative to limitedly available imported nail care brands. In the 80’s they released a very popular jingle that if you ask anyone who was born that time still recalls the line “Caronia, Caronia, Caronia, gives every reason to sing and dance. The secret of beauty is in your hands….”

Here’s a link of the famous jingle http://www.youtube.com/watch?v=yVcLKGtvwh4

Close up has been around for ages, they started launching the company in 1967 and since then their gel toothpaste have been one of the most recognized tooth pastes in the country. Close up’s target market have always been teens and since then their commercials have been a string of catchy music video feel and ‘kilig’ to the bones ‘tambalan’ of love-teams of each generation. One of the most noted commercial of the 80’s was their Closer You And I commercial, that was written and performed by Gino Padilla. It spawn a list of same themed commercials with Close-Up and since then Close-Up has been the go to for super ‘kilig feels’ and ‘getting closer together’ with that special someone.

This is one of Close-Up’s most famous commercial, jingle themed in the 80’s http://www.youtube.com/watch?v=GNt27UVu_JI

Music in Advertising by Rio Servidad

Music in Advertising or popularly known as ‘Jingles’ are used to execute brand’s marketing and advertising strategy. Brands use music to effectively deliver its advertising message because music can retain easily to the audiences’ minds.

Music in Advertising during 70’s
Coca-Cola (mid 1970’s)

As a worldwide leading brand of carbonated drink, Coca-cola reached our country to provide the ‘best’ cola drink ever. Coca-cola ads used jingles as an effective marketing strategy to attract people that may lead to purchase. This jingle was composed by Jose Mari Chan entitled “Coke Adds Life” It was directed by Director Pio De Castro. And was shot in Baguio city. http://www.youtube.com/watch?v=cmON2JcGDJA


Fress Gusto (1975)

Fress Gusto is a popular cola drink in the Philippines in the 70's. In this commercial, it was Gary Valenciano’s first television appearance. He was only 14 years old. It’s popular line was “You’ll like it very mucho!” http://www.youtube.com/watch?v=zTVmDxJxC90


Colgate (1972)

Colgate is an oral and dental product that is under Palmolive Company. It was originally based in New York City and started as a starch, soap and candle business. And today, it is the dentists’ trusted brand dental and oral care. In this advertisement, the superstar Nora Aunor sung the jingle. http://www.youtube.com/watch?v=Ku3sbrkYpGc&list=PL56451AF5BBCC6108&index=2

Every morning when I'm having my vacation in my grandmother's house, I'd hear sing "Pana-panahon ang pagkakataon, maibabalik ba ang kahapon.." as she relaxes on her favorite rocking chair.

As I grew fond of my grandma singing this song, my curiosity about it also grew. Who sang it? Who wrote those words? What was the story the song was trying to tell?

And then I came to knew Noel Cabangon.Through music scenes, TV appearances and also as a guest host in some radio stations.

Now, Noel is the voice behind the popular song Kanlungan or Pana-Panahon, as most people would call it. He is a singer-songwriter and musical director for theater. He started his career as a folksinger in 1982 and since then has been performing in various folk houses and music bars in Metro Manila. Noel has also performed in several concerts local and abroad. 

Since the '80s, Noel was actively involved in the creation and popularization of alternative Filipino music. Together with Rom Dongeto and Rene Boncocan, he formed a folk group called Buklod in 1987. And this has led to the production of three albums which tackle socio-political-cultural issues: "Bukid at Buhay", an album which speaks of the lives, struggles and aspirations of the Filipino peasants; "Tatsulok", an album on human rights; and "Sa Kandungan ng Kalikasan", an advocacy album on the environment.

While doing all his social involvements, Noel never stopped from performing at the bars where his roots as a singer started. And he also never stopped from writing songs not only for himself but also for other artists who are in need of new materials to record. This was also the time when Noel first made his way to the mainstream music industry.

 Affiliations
Noel is an member of KATHA - an organization of Filipino composers, where he is also a member of the board; FILSCAP (Filipinos Society of Composers, Authors and Publishers); an Ambassador for Conservation of the Haribon Foundation - a foundation that promotes the protection and preservation of the environment; he is also involved in the campaigns of Greenpeace International – an environmental organization; Jubilee South – a network of south and north countries campaigning for debt cancellation of illegitimate debts of south countries; an individual member and member of the board of the Freedom from Debt Coalition (FDC), campaigner for Global Call to Action Against Poverty (GCAP); 

In 2004, Noel was given a special recognition by the provincial government of La Union during its 154th Foundation Anniversary, for his outstanding service and invaluable contribution to culture and the arts. And in February of 2007, he was chosen as the endorser/spokesperson for the National Arts Month (NAM) with the theme "Ani ng Sining - 2007" by the National Commission on Culture and Arts (NCCA).

Source

My Childhood Friend and My Art Buddy

I have been coloring art books and even my dad's books ever before I started going to school. And the first brand I used from then on has been my favorite brand til now.

I remember how I used to draw castles and princesses with my Faber Castell markers. I remember writing colorful letters to my friends using Faber Castell pens. And now that I am a Fine Arts student, Faber Castell continued to be as reliable as ever. From abstract figures to realism. From quizzes to art plates, Faber Castell would't cease to amaze me with whatever products they offer.

So I am not surprised to see my blockmates, my friends and my family using Faber Castell products. After all, their products are worth sharing anyway!

Music Piracy! What have you done?

By Avvie Yvonne Reyes

(Photo via Afro-IP)

Nowadays, it has been easy to download and upload music through the internet. Unlike before, music lovers had to buy album CDs just to listen to their favorite artists’ songs. How did this happen?

According to Ashley Mackenzie, Internet made it very convenient for everyone and here started the temptation of downloading music files.It has affected the music industry and led several lawsuits.

Ithas been a practice to everyone including you and I because we think not to buy the expensive one, and prefer for the FREE one. Did you know that downloading music from the internet is illegal? You may already have an idea about it or you may just have known it today.

How come downloading is illegal? How come it is part of Music Piracy?

Yes! Downloading for free!

But this is illegal! Wait! What?

“Music piracy is the distribution of copies of pieces of music.” Internet has made it easy to distribute pieces of music through copying the original track then uploading it in a website where many can download it for free.

In America,There is an argument  between Napster and Kid Rock. According to Napster (advocated for free music download )“It was not wrong if the downloaders made no profit from the music”.Andthat according to Kid Rock “downloading music without paying for it is theft and should be penalized.”Napster side has failed( Ashley Mackenzie, eHow Contributor 2013)

What does OPM say about Music Piracy?

“We are aware that for every illegal downloading of music or purchasing or pirated albums,artists are the ones who get hit primarily,” - OPM (Original Pilipino Music)

Yes of course, it is a butt hurt especially for the artists. It is so costly to release album CDs! It is a lost for the music industry and the artists when we don’t even patronize.

Consequences for illegal downloading

According to Copy Right Law Section 172. Literary and artistic works – 172.1 Literary and artistic works, here in after referred to us ”works”, are original intellectual creations and the literary and artistic domain protected from the moment of their creation. This means, Music and movies for example are protected from the moment of their creation, which are frequently subject of illegal downloads.They are entitled to be safe guarded to ensure the healthy competition to the market.

Penalties Can Add Up

            Just because a lot of people do it doesn’t mean it’s legal. Penalties vary per country and the price to pay isn’t worth an illegal download. It’s more safe to pay a bit than to pay a lifetime. An example of such penalty in the United States :

Don't let out a sigh of relief just yet, though. Just because time in the slammer can usually be avoided for illegally downloading doesn't mean that you won't be paying a pretty penny for your illegal acts.

Under federal copyright law, the damages that you may owe can range from $750 to $30,000  per work. So if you illegally download, say, 10 songs -- doesn't seem that offensive, right? Think again, because the penalty for that can be as much as $300,000.

Furthermore, this is only according to statute. Courts may find that, depending on the specific facts of your case, you should be penalized even more harshly and be fined more. For example, a 32-year-old woman from Minnesota was found guilty of downloading 24 songs and fined $80,000 per song, for a total of $1.9 million, according to CNN.

Patronize

Downloading has changed the traditional way of purchasing music  ButBuying the original is being fair. Being fair is a benefit of you and the artist.Buying the original album in the internet or the album CD in the storewould be fun. Seeing your favorite artist in that CD case, that free poster in it, the smell of your newly bought CD! Woahh!nothing can compare with it! And a CD collection! With the chance of having their signatures with it on their live concerts!

We are aware, we just lack with the motivation within ourselves. Everything has done by the authorities and the community for us to support the original Filipino music. We need to try to open our eyes, and look for the betterment of the music industry and musicians.

Support OPM by not just listening to FilipinoMusic but also by doing the right thing.

Tangkilinangsarilingatin ngnasa tama!

References: http://en.wikipedia.org/wiki/Music_piracy

            http://www.savethemusicamerica.org/music-piracy-news/industry-news/1568-facts-about-downloading-music-illegally

            http://afro-ip.blogspot.com/2009_11_01_archive.html

http://www.philstar.com/headlines/792148/p-noy-supports-fight-against-music-piracy       

tessalonicamanansala.blogspot.com/2012/09/re/downloading/in/philippiness_16.html

FILSCAP by Mariel Carpio

FILSCAP or The Filipino Society of Composers, Authors and Publishers, Inc. is a non-profit association of composers, lyric-writers and music publishers established in 1965 to administer the public performance and reproduction rights of creators and owners of original musical works. 

FILSCAP help protect the rights and creative license of each individual artist whose work they want to preserve its value.
FILSCAP owns and controls an extensive collection of international repertoire of copyrighted local and foreign musical works.
FILSCAP’s role is to grant permission or license to music users and provide compensation through fees collected to composers, authors and publishers for usage of their works.
FILSCAP currently has over 1000 members, from pioneers to veterans to young professionals from the songwriting industry. Artists’ including Constancio C. de Guzman, Simplicio Suarez, George Canseco, Josefino Cenizal, Ryan Cayabyab, Jose Mari Chan, Jim Paredes, Joey Ayala, Rico Blanco, Kean Cipriano, Chito Miranda, Kat Agarrado and Kitchie Nadal. Artists who have made an impact in the FIlipino music is believed to be a part of FILSCAP.

Jonas de los Reyes poses at the facade of Beato

Angelico building with the org team (: #JonasAtUST

No Other Juice Like Tropicana

I still remember the first time I saw a tropicana ad as it says "100% pure and natural"

Since then I've been a fan of it's thirst quenching goodness! Tropicana juice is perfect for any snack or meal cause it goes with almost everything. It's various sizes also gives me the chance to bring a drink or two in my bag, or save the 2 Liters in our fridge and enjoy Tropicana while at home. I also remember buying Tropicana in the nearest convenient store every after PE class. Tropicana sure is a drink to enjoy, anytime anywhere. 

Learned from the Best

#JonasAtUST sure was a great learning experience to everyone that attended.

Some of the students that went to our event "Now Streaming: Jonas de los Reyes" share their key learnings from speaker, Jonas de los Reyes in a Social Media conversation.

Monday 10:50pm

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  Kester Reyes, Rjett Bryan Bofill, Allyssa Rocero and 5 others like this.
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  Mark Simon E-ngracial Social media provides a way for brands to connect in a way that is different and more organic.

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  Reg de Veyra Print media (e.g. newspapers, magazines) will surely find its purpose. Yes, it can go down with the rise of digital media, but it will not completely go away. 

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  Jerold Chester Sunga When posting things on the internet, it should be forward thinking. (:

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  Mariel Carpio Word of mouth is still the best driver for customers 

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  Anton Savellano It's important to appreciate the fact that we are in the age of constant connectivity because it's an opportunity to touch peoples lives AHE AHE

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  Paolo Magnaye Social Media is an effective means of communication, but must be used wisely

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  Enzo de Rivera Social media has a greater role in our society (aside from keeping us connected to other people). We should recognize that we hold a lot of power at our fingertips. Use it wisely.

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    Charles Dhaniel Garcia "People don't trust advertisements, people trust people"

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    Tricia Mabale Everything happens real time in SM

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    Mags Gansatao Dialogue is critical in Social Media; conversation is important.

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    Kester Reyes What's posted on the internet remains on the internet forever so we should be careful of what we post. It affects the image of another person or yours.

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    Darielle Ann Santos Smarter social media: It's not about the brand its about the customer. If you sell to something they are a customer today.If you help them then they are a customer for life.

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    Theresa Eloriaga brands have to find a way to be relevant without having to sell to consumers right on their faces.

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    Stancy Acuña Anyone who is online can be an influencer.

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    Keila Lopez Brands need to find relevance to all users even without using much interfaces.

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    Ronel Bautista " If you don't want your mother to see it, don't post it " ( Not literally :)) For me, it doesn't just apply to facebook, but in SM as a whole. )

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    Ross Monafe Caras People demand transparency in SM.

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    Rocky Arcilla Besides the advantages and disadvantages of social media, I/we also learned how to build effective relationships with our customers and how they should be connected to our brand, thus, creating loyal customers or even brand ambassadors.

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      Camile Kamioka "The more you talk to customers, the more you win them."

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