Details That Matter

Before moving on to some more details about Ideas That Matter- Cracking The Big Idea, let us start with a simple introduction about it.

Well, here are the basics: Ideas That Matter is an event organized by 3^rd year Advertising students from the College of Fine Arts and Design; these creative people are helped by selected 4^th year CA students from the Faculty of Arts and Letters. This collaborative effort made by two of the most prolific group of students from UST gives creative thinking and thinking outside the box their best definitions.

Btw, If you want more details about Ideas That Matter 2012, check our Twitter and Facebook accounts!

What happens during this event? It’s a 3-day event; it includes an IMC campaign competition, creative exhibit and creative workshops and seminars. This event takes place in the Audio-Visual Room of Beato Angelico Building, UST. Our competition includes three (3) agencies from participating CA and CFAD classes. Every sem, the ITM committee has different accounts; last semester’s account was Jansport, today, it’s Chuckie, Chocolate Drink! Details about this semester’s account will be further explained in the following blog entries. 

Moreover, to add further excitement to participants, we are planning to have a game someplace else (like the Quadricentennial Park or Tan Yan Kee Students Center Lobby); these games are of course related to the main objectives of the event, made to crack each student’s idea. (good news is, the game is open  to everyone!)

And When is this event? Hmm. Mark your calendars friends! September 27, 28 and 29, 2012. Goodluck to the three competing agencies!  (DEM, Maven and Headgear).

Watch out for our next post! J

- Danae Singson