Cool Ideas with Summit

   
                                                                                                   by Alyssa Acedillo

Pentel Pen Memories

                                                                                                   

                                                                                                       by Alyssa Acedillo

Printing Quality at its Best

As a fine arts – advertising student, you always want to have your works printed in a good quality. You want your works to stand out from the works of others. And you don’t want you works to be ruined by its printing quality.

In my 3 years in CFAD, I could say that I’ve tried all the printing shops around Espana – P.Noval area. And for me, there’s only one printing shop that gives me a good quality at a low price. It’s the Giraffix Print Studios.  Located at Delos Reyes St., it’s only a block away from Beato Angelico. It gives a good quality printing at a very low price. Attendants are also entertaining not like in the other shops.

So if you want to have your works to stand out from the rest, don’t hesitate to go to Giraffix. Printing quality as its best.

- Ryan Garcia

My Energizer

As a student, there are a lot of times that you need an energizer in order to perform well. And at times you cannot outdo yourself alone. Well for me, I have my energizer that helps me to outdo myself. 100 plus pushes me to the limit. It helps me to outdo myself. Whenever I need energy for a sleepless night, 100 plus never failed to give me one. So if you want to have an energizer, don’t hesitate to grab 100 plus. Outdoing yourself always brings out the best in you.

-Ryan Garcia

My Everyday Buddy

Being a commuter is never easy. It’s even harder if you are a fine arts student. With all the things you carry, it’s hard. There’s also  a lot of things you will encouter on your way to your destination. But with my everyday buddy, things are easy.

I’ve been using Jansport bag pack since I was 7 years old and since then, it was my everyday buddy. Whether I go to school, to trips or even just hanging out, my buddy is always with me.

-Ryan Garcia

Everyday adventure with Jansport

   As a Fine Arts student, my every day pack consists of a wide variety of things, from paintbrushes to wood saws. The two-hour drive from home to UST is difficult enough. Imagine carrying your precious plates and all the materials needed for it, then add the things you need for lecture classes. Imagine riding public vehicles with all these things occupying so much space that the other passengers look at you with pity or annoyance. And during these trips, you never know what’s going to happen, an overheating vehicle, traffic jams or rallies blocking your way.

I’ve never rode a public vehicle aside from tricycles before I entered college. I don’t like going out much and my High School was just a 5-minute drive from our house. At first, I found the long trip agonizingly tiring but then, after I start doing my plates, I realize what I studied here for – my passion. So now, I try to look at it as my everyday adventure. It’s a good thing I have my Jansport backpack with me.

Jansport backpack helps me carry the things I consider a burden to bring- the same things that actually create my passion. The things that help me create art works. These are the things that define me. Jansport is the only backpack I trust my most precious things with.    

                                                                                                                        - MM Adea

Absolute Hero

It was my friend’s birthday and she was planning on treating us pizza :D

But before we started eating some pizza, I’ve decided to buy myself a bottle of water. I was really thirsty that time and I wanted to keep myself hydrated for that day because our class is until 9PM.

So that day, I bought two bottles of Absolute Distilled Drinking Water because I was someone who easily gets dehydrated so, I bought the water I trust the most.

My friend was going to order the pizza so she asked us to wait at the Lover’s Lane. We were patiently waiting for the pizza, but some of my friends just can’t handle their hunger so they started eating their “baon.”

 While they’re eating, one of my friends suddenly started choking. No one had something to drink with them, except for me since I bought two Absolute bottles. 

She asked me if she could have the other bottle and she’ll just pay me later. Of course I didn’t want her to choke, so I gave her one of the bottles I bought.

After drinking, she was finally able to breathe properly and she said “Absolute saved my life.” It was actually funny when she said it, but it’s true J Good thing I had Absolute with me.

-Keshia Diano 

My Plate Buddy

Staying in front of the computer for 2 hours or more is just tiring. I’ve been using the computer for doing most of my plates. But after having problems with my computer, I was forced to go out and find an internet café.

I’ve been doing my part for our magazine layout for the past few days, and I end up not eating dinner at all. Coffee doesn’t seem to keep me awake anymore, and taking those energy drinks scares me because it’s not really good for the body.

Once I finish what I’m doing in the internet café, I go to the convenience store just near the café and grab myself something to drink and eat. I can get any food I like but the drink is special, and I don’t get anything else – only that.

That drink would be Mogu Mogu.

My favorite flavor is Lychee, but in the picture I tried a different flavor, which is strawberry.

I also noticed that Mogu Mogu keeps me awake at night. Whenever I try to pull an all-nighter, I always buy Mogu Mogu so I can stay awake and work on my plates, especially during the finals week, where we really have to stay up late because we have a lot of deadlines.

It is now my new favorite juice drink. 

I don’t need energy drink – I’ve got Mogu Mogu as my yummy drink to keep me company at night.  J

-Keshia Diano

Fun in experience

Look! Even my classmates/ IMC-mates/ Thesis-mates and friends can’t help but share their experiences to everyone; they wanted to be cracked and be a part of this exciting event which by the way will happen VERY VERY SOON! So watch out for that!

"MY whole Family are certified Jansport users.
(Because owning Jansport Bags is my "Family's Thing"). :DWe prefer Jansport Bags because of its high quality and long lasting durability alongside with its unique styles which suits our taste."
- OMAR VERGARA, 4CA2!

Speaking of family thing, yep, we also have that in my family! 

"I use my Jansport bag everyday. All my school things can fit in it and it is stylish, almost all my classmates uses Jansport as their bag too!"
- My Cousin Kaira, a grade 6 pupil

"I went to Manila International Book Fair last Sept. 15, 2012 and... I was using my favorite shirt, my most comfortable shirt ever, WORLD WITHOUT STRANGERS, Giordano shirt and my Jansport bag!"

I love books! I have my Jansport with me where I can put all the books I bought. Less worries! :)

I SPOTTED EMMIE AND HER FRIEND AT UST Q PARK. 

"Having fun under the sun with Chuckie our chocolatey buddy, Jansport Backpack with my friend Abe and his favorite shirt, Giordano!"
-EMMIE SAPITAN, 4CA2

"Since i was a little girl, Chuckie has been my best chocolatey buddy before bedtime! It has been my drink every recess and lunch breaks! It is fun growing up with Chuckie!"
-KATHERINE VALENCIA, 4CA2

 "I like Chuckie's chocolaty taste! Its sweetness level is just right for me, not too sweet and not too dull. I check on its Nutri Facts, I found it amazing for it contains a huge amount of Calcium that is needed by our body to strengthen our bones. I started to have a habit of drinking Nestle Chuckie whenever I am working with my school papers, chatting and playing with my niece and almost every time I crave for something that is chocolaty sweet."
-Terica Buenaobra 4CA2

"JUST ME AND MY BACK PACK, travelling the world and seeing new places"
- GIAN CARLO PATELO, 4CA2

HEY, HOW ABOUT YOU? WHAT'S YOUR SAY ABOUT ALL THESE PRODUCTS? AWESOME RIGHT? :))

- Dana Singson

Unravel Insights with the Help of Jansport

(Ad by  Clarisse Macuja and Czarina Agbulos from 3AD-5 College of Fine Arts and Design, UST)

Just Can't Get Enough

People just can't seem to get enough of Nestle Chuckie! Well, I couldn't blame them, I, myself is addicted to that yummy chocolatey drink too :) Want proof how peeps loooove Chuckie? See for youself!:

courtesy of Kym Manuel

This girl can't get enough of this yummy drink!

courtesy of Angel Gonzales

"I've known chuckie since I was a kid, my mom usually buy this for me for my "baon" at school. Since then, I grew fond of chuckie and I became a fan of chocolate drinks. Just last week, me and my roommate decided to do some groceries and  we bought a pack of 6 chuckies so that we'll have it as our drinks whenever we want to watch a movie or have our food trip. Chukie has this taste that will make you crave for more. It's like one is not enough especially for a chocolate lover like me. "-Angel Gonzales, 4th year communication Arts student

Courtesy of Angel Gonzales

courtesy of Morrys Sarmiento

"I love Chuckie because it gives me energy to continue doing projects and homeworks whenever I stay up late at night. It is really my one and only chocolatey buddy." - Aiza Acoba, 4th year Communication Arts student.

courtesy of Aiza Acoba

courtesy of Zam Dorado

Don't you think it's about time you grab yourself some Chuckie? C'mon indulge yourself with the one and only chocolatey buddy :)

The Power of An Exchange

We often go with the wrong notion that when we come up with ideas that aren’t good enough, we just, shun them away. But as the ITM Cracked team progressed from cluelessness to organization, I now realize the power of the usually suppressed ideas. 

The first ever ITM Cracked team meeting, I was quite overwhelmed with the tasks I was about to be responsible with in the very near future of mine. I would like to believe though, that this is how it’s going to be out in the professional field. 
I’ve realized I felt taken aback because I felt like my ideas may not be good enough for contribution. But let me tell you about 2 things I’ve learned for the past meetings I’ve had with ITM. First, it’s that it could be curiously dangerous if your idea is the only thing you have and the only thing you know about. Trust me. 

Another awesome thing about it is that when you exchange an idea with the person next to you, you don’t lose it and neither does he/she lose her own too. Its collaboration could only improve each other. It’s just amazing how even (let’s say) my lamest idea could ignite the best idea of someone else! 
Thus the joint team of CFAD and AB in this project thrilled me. I’ve been very looking forward to the biggest idea we could come up with as we share our knowledge, time and effort for the success of the 2012’s Cracking The Big idea.

I guess in the end we could say, a powerful idea is never born at once. It takes several exchanges and probably a good reminder to oneself, that your ideas matter.

-Valerie Angeles

Make Your Ideas Matter

Get ready for a unique experience! With the combined efforts of CFAD and AB students of the University of Santo Tomas, we bring you Ideas That Matter. As the event draws nearer, we work harder to bring you a unique experience for you to remember. Five weeks left before the awaited 3-day event and we are preparing fun activities for everyone to enjoy. I won’t reveal the activities yet of course, it’s a surprise!

I joined ITM thinking it will give a learning opportunity to the organizing committee. I was wrong. It does not just give the coordinating teams the opportunity to learn – the opportunity is for everyone! Ideas That Matter is a fun way to learn. With the workshops, seminars and IMC competition, we help make your ideas matter! See you September 27, 28 and 29!  

- MM Adea

Who will crack the big idea?

Will it be Headgear, DEM or Maven? Which of the three groups with the brightest 3rd year College of Fine Arts Students and 4th year Communication Arts Student will crack the big idea? Find out as we invite you to come and discover who will reign supreme this September 27-29, 2012 at Beato Angelico AVR, UST.

See you there J

-Nicole Alejandro

The Basics of Fun

The sun is out! And so is our team to bring you the best of our 3-day event! Save the date: September 27, 28 and 29 because you’re in for a treat! Literally!

We all know Ideas That Matter as an event with creative exhibit, workshops, seminars and an IMC competition. For those of you who are following our blog and Facebook page wondering what “IMC” is, particularly those who have never encountered it, here are the things you should know about IMC!

IMC stands for Integrated Marketing Communication. It involves coordination of various promotional elements and other marketing activities that communicate with a firm’s customers. It is a concept that directs the planning, executing and monitoring the brand message that create brand-customer relationships. It includes media advertisements, price, package design, direct marketing efforts, publicity, sales promotion and even the type of store where the product or service is sold.

During our IMC class, we do not only absorb these terms, we also apply them in real life. We have developed some key values in time, like creativity, critical thinking and communication. It’s always a fun time because while we learn, we still crave for more! This perfectly justifies the cliché “learning is fun”, no kidding! It really is!

I want to wrap up this post with my personal favourite quote that I often associate to school or work: “If it’s not fun, you’re not doing it right.” (Bob Basso)

So if you want to join in the fun, stay tuned for more updates about ITM’s event! J

- Kat Magsino

Details That Matter

Before moving on to some more details about Ideas That Matter- Cracking The Big Idea, let us start with a simple introduction about it.

Well, here are the basics: Ideas That Matter is an event organized by 3^rd year Advertising students from the College of Fine Arts and Design; these creative people are helped by selected 4^th year CA students from the Faculty of Arts and Letters. This collaborative effort made by two of the most prolific group of students from UST gives creative thinking and thinking outside the box their best definitions.

Btw, If you want more details about Ideas That Matter 2012, check our Twitter and Facebook accounts!

What happens during this event? It’s a 3-day event; it includes an IMC campaign competition, creative exhibit and creative workshops and seminars. This event takes place in the Audio-Visual Room of Beato Angelico Building, UST. Our competition includes three (3) agencies from participating CA and CFAD classes. Every sem, the ITM committee has different accounts; last semester’s account was Jansport, today, it’s Chuckie, Chocolate Drink! Details about this semester’s account will be further explained in the following blog entries. 

Moreover, to add further excitement to participants, we are planning to have a game someplace else (like the Quadricentennial Park or Tan Yan Kee Students Center Lobby); these games are of course related to the main objectives of the event, made to crack each student’s idea. (good news is, the game is open  to everyone!)

And When is this event? Hmm. Mark your calendars friends! September 27, 28 and 29, 2012. Goodluck to the three competing agencies!  (DEM, Maven and Headgear).

Watch out for our next post! J

- Danae Singson

Not your typical nut

I became a part of the ITM team and knew that I am in for a wild ride. I will be able to meet new people and get to know how to prepare an event. One thing that has been a part of my life as a college student is the sleepover. I don’t know if I will be able to experience this with ITM but if ever it happens, I am ready for it.

One cool thing that happened during an overnight just recently was that I was having dinner with the family who hosted our sleepover and of course, we got into telling stories, and the one we were talking about was ITM because their daughter was also a part of the event but as a member of a competing team. 

Then, Tobi’s House of Nuts was brought up as topic and the family members said that their nuts were really good and their daughter even agreed. So I wondered, were they really that good? This family is one of those families who are a bit particular with the food they eat because their mom is a really good cook. So if they say that Tobi’s House of Nuts is delicious, then I have to try them for myself.

I have to find where they are and I shall conquer—er, eat them, yes, eat them until my tummy can’t take anymore. Thanks to the people of ITM for opening my eyes to such good food.

- James De Castro