The sun is out! And so is our team to bring
you the best of our 3-day event! Save the date: September 27, 28 and 29 because
you’re in for a treat! Literally!
We all know Ideas That Matter as an event
with creative exhibit, workshops, seminars and an IMC competition. For those of
you who are following our blog and Facebook page wondering what “IMC” is,
particularly those who have never encountered it, here are the things you
should know about IMC!
IMC stands for Integrated Marketing
Communication. It involves coordination of various promotional elements and
other marketing activities that communicate with a firm’s customers. It is a
concept that directs the planning, executing and monitoring the brand message
that create brand-customer relationships. It includes media advertisements,
price, package design, direct marketing efforts, publicity, sales promotion and
even the type of store where the product or service is sold.
During our IMC class, we do not only absorb
these terms, we also apply them in real life. We have developed some key values
in time, like creativity, critical thinking and communication. It’s always a
fun time because while we learn, we still crave for more! This perfectly
justifies the cliché “learning is fun”, no kidding! It really is!
I want to wrap up this post with my
personal favourite quote that I often associate to school or work: “If it’s not
fun, you’re not doing it right.” (Bob Basso)
So if you want to join in the fun, stay
tuned for more updates about ITM’s event! J
- Kat Magsino
Count me in the fun! Now I know I'm doing things right... ;)
ReplyDeletesudddenly... the true definition of fun! :)))
ReplyDeleteFUN FUN FUN :))
ReplyDeleteThrilled for the ITM event this sem! :)
ReplyDeleteJust finished with our IMC prelim exam earlier and the only thing I can say is Whoa! :))
ReplyDeleteThe things that we learn can be truly applied in our future jobs!