Wednesday, August 22, 2012

No Room For Cliché


Light bulb for ideas, circle for eternity, eagle for freedom, well I can say those were all clichés. We try to make our lives easier by sticking to what comes to our mind first, but the truth is the first idea is not always the best. We must let our mind reach the unreachable, to understand the unfathomable, to innovate the unsophisticated in order to survive this world full of competitions. There is no room for concepts which has been overused to the point of losing its original meaning or effect.

            I just can’t forget the first ITM meeting we had when Sir Velez asked us to make three different themes and concept for this upcoming event. We had a hard time in choosing the brand but it was much harder for us to think of what will be the theme of ITM this year. After five hours of thinking Sir Velez came to check on our ideas and concept. While I was reading the list he suddenly interrupted me and said “That’s so easy! That is for high school students. I want something new, something fresh for everyone”. The five hours of extracting our minds went in vain so easily.

            But then I realized if we insisted of what we first thought, we will not be able to come up with better ideas like what we have now. ITM with the guidance of Sir Velez trained us not to show “something ordinary” but instead be the promoters of “something extraordinary.” So there is no room for clichés because our ideas do matter.


1 comment:

  1. Five hours?! Woah! But it's true. The first idea isn't always the best.

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