The Team Behind ITM

Find out why CFAD and AB students chose to participate in this year’s Ideas That Matter, how they cope with deadlines, and why they think the risks are totally worth it.

What was your first impression on the CFAD-CA collaboration? How was the first meeting for you?

My first impression on CFAD-CA collaboration was that this project is going to be one creative outlet for all of us, with CA’s expertise lying on research while CFAD takes the lead with the execution. Also, during the initial meeting, I noticed how everyone was able to get along well easily. Every member was gracious in offering a seat to a newcomer and was responsive to questions. I am very fortunate to be working with our mind-blowing professor, Sir Gil Velez, and the whole Organizing Team - being in their presence certainly made me feel that if I listen to them, it would help me become smarter."

What are your personal expectations from Ideas That Matter?

I actually have a lot of expectations from this year’s Ideas That Matter since it is a well-established IMC (Integrated Marketing Communication) campaign and also because it bears the name of my major. I think it would only be normal to expect it to be a personal favorite. My basis on this is that personally for me, I describe IMC as an "eclectic mix" that is also something practical. It is practical in the sense that it is diverse enough to cater to a lot of interests while allowing practitioners to integrate skills in serving different fields.

How does the Organizing Team deal with pressures and deadlines?

Since we are fully aware of the pressures and deadlines that come with this competition, we already prepared ourselves ahead in order to excel in our chosen fields. I think it all boils down to knowing our responsibilities and being one another’s support system. Trusting in our capabilities, striving our hardest – these are ways for us to not settle for mediocrity.

For we are set on discovering, learning what we are truly capable of, and exploring everything IDEAS THAT MATTER has to offer.

-Glenda Dela Pena