Break the mold, Be Creative!

(Ad by Jeri Ann Gabon and Marge De Jesus, College of Fine Arts and Design, UST)

Fun in experience

Look! Even my classmates/ IMC-mates/ Thesis-mates and friends can’t help but share their experiences to everyone; they wanted to be cracked and be a part of this exciting event which by the way will happen VERY VERY SOON! So watch out for that!

"MY whole Family are certified Jansport users.
(Because owning Jansport Bags is my "Family's Thing"). :DWe prefer Jansport Bags because of its high quality and long lasting durability alongside with its unique styles which suits our taste."
- OMAR VERGARA, 4CA2!

Speaking of family thing, yep, we also have that in my family! 

"I use my Jansport bag everyday. All my school things can fit in it and it is stylish, almost all my classmates uses Jansport as their bag too!"
- My Cousin Kaira, a grade 6 pupil

"I went to Manila International Book Fair last Sept. 15, 2012 and... I was using my favorite shirt, my most comfortable shirt ever, WORLD WITHOUT STRANGERS, Giordano shirt and my Jansport bag!"

I love books! I have my Jansport with me where I can put all the books I bought. Less worries! :)

I SPOTTED EMMIE AND HER FRIEND AT UST Q PARK. 

"Having fun under the sun with Chuckie our chocolatey buddy, Jansport Backpack with my friend Abe and his favorite shirt, Giordano!"
-EMMIE SAPITAN, 4CA2

"Since i was a little girl, Chuckie has been my best chocolatey buddy before bedtime! It has been my drink every recess and lunch breaks! It is fun growing up with Chuckie!"
-KATHERINE VALENCIA, 4CA2

 "I like Chuckie's chocolaty taste! Its sweetness level is just right for me, not too sweet and not too dull. I check on its Nutri Facts, I found it amazing for it contains a huge amount of Calcium that is needed by our body to strengthen our bones. I started to have a habit of drinking Nestle Chuckie whenever I am working with my school papers, chatting and playing with my niece and almost every time I crave for something that is chocolaty sweet."
-Terica Buenaobra 4CA2

"JUST ME AND MY BACK PACK, travelling the world and seeing new places"
- GIAN CARLO PATELO, 4CA2

HEY, HOW ABOUT YOU? WHAT'S YOUR SAY ABOUT ALL THESE PRODUCTS? AWESOME RIGHT? :))

- Dana Singson

Get The Party Started!

(Ad courtesy of Franc Mangahas of 3AD5 from College of Fine Arts and Design, UST)

Planning to have a party?

Stop the hassle! Contact MACL Balloons and Party Mates, to help you pump up the hype for your party! It's definitely Your one stop party shop! :)

Going Nuts!

(Ad courtesy of Nicole Lim and Nicola Santos of 3AD5, College of Fine Arts and Design, UST)

Less than a week from now, we'll finally unravel who will crack the Big Idea! Will it be DEM? Maven? or HeadGear? Come and join us, with our sponsor Tobi Nuts, this September 27-29 at the Beato Angelico AVR, UST.

See you there! :)

A World Without Strangers

(Ad Courtesy of Ryan Garcia and  Ian Sagun from 3AD-5, College of Fine Arts and Design, UST)

6 Days to go!

Unravel Insights with the Help of Jansport

(Ad by  Clarisse Macuja and Czarina Agbulos from 3AD-5 College of Fine Arts and Design, UST)

(Ad courtesy of  Sam Padua and Kat Paralisan from 3AD-5, College of Fine arts and Design, UST)

Wanna be the best and stand out from the rest? Come and Learn from our guest Raoul Panes, Chief Creative Officer of Leo Burnett, this September 28 at 12:00 p.m. at Beato Angelico 3rd Floor AVR.

See you there!

Who Will Crack the Big Idea?

Will it be...

MAVEN

DEM

Or HEADGEAR?

        10 days to go 'til we find out who will win in this year's Ideas That Matter 'CRACKED' competition! 

My (Self-Proclaimed) Princess Story

Ladies and gents, stand up and praise the Princess.For tonight, I'd sleep on a bed of nails.

 Look at this stuff, I still have a lot to do but ITM blogpost will be on top of everything! 

 THIS! This is how much I am loving my ITM experience!

So, how do I start this post as a Communication Arts student?
It must be some sort of an introduction where I tell you who I am, my age and my skills.

But that's not how a CA student does it.

I'm Yna Paulene and people should never misspell my first name! If you're not sure how to spell it, play safely and call me Princess.

Here's a list of a couple of things for you to understand my personality:

• I don't eat pasta, pizza and burgers. JUST DON'T ASK ME WHY.
• I easily get irritated and annoyed when I'm hungry.
• I like the color orange.
• People think I'm a lesbian. I am NOT. Seriously? Baah. I'm secretly crushing on this guy you know. hihi. :">

So why did I end my list with something cheesy? In PR class I've learned that people would most likely remember the sensual content of an advertisement or a public release than the real essence of your campaign. So, at least you remembered something about me.

Then here comes my not-so-favorite subject, Integrated Marketing Communications, but it's my major subject. I love the research, pitching and production part, but the time constraint would always do the talking. I'm trying my best not to procrastinate but it's really getting harder and harder and darker each day.

Then you get the point? As a senior CA student, the horror of thesis and other practical requirements piling up at the near-end of the semester. Then the ITM competition, the thesis defense, the PR plan defense and the short film festival... and then I just stare at the list of requirements to finish...

But I don't think you'll ever get my point by merely writing in words, so I compiled a couple of personally made GIFS to make a story short.

When there's food, I'm like,

Then I look at my bedroom wall only to find the the long list of school requirements (juxtaposed my super junior poster)

Then I remember the deadline is tomorrow and I haven't finished anything,

But I sleep, like a stoic believer. And wake up in the morning,

Run to school

and just laugh it all off because I haven't done anything.

Who cares?

I am this awesome

And I can just wear my crown and carry on.

And yeah, I am a senseless blogger wasting your time to finish this.
And yeah, I won't tell you anything about my agency's plan for the competition because it is SERIOUSLY a CONFIDENTIAL IDEA THAT MATTER.
But we just finished the branded content today and we're off to a rainbow's end.

One more thing!
The DEM concept photo will still be the winner!
Mark my word, I'm competitive this way!

And yeah, I am just so narcissistic I put all my faces in different colors, clothes and facial expressions because I love DEM.

-PAULENE ARELLANO♥

DEM 

Want instant Pogi points?

Agree? Well, I do ;) Anyway, Make sure to come and visit The 33rd Manila International Book Fair! You have 3 more days to be lost inside a huuuuuuuuuuuuuuuge place full of books *insert shiny amazed eyes here*.... 

So what are you waiting for?! LET'S GO!

Just Can't Get Enough

People just can't seem to get enough of Nestle Chuckie! Well, I couldn't blame them, I, myself is addicted to that yummy chocolatey drink too :) Want proof how peeps loooove Chuckie? See for youself!:

courtesy of Kym Manuel

This girl can't get enough of this yummy drink!

courtesy of Angel Gonzales

"I've known chuckie since I was a kid, my mom usually buy this for me for my "baon" at school. Since then, I grew fond of chuckie and I became a fan of chocolate drinks. Just last week, me and my roommate decided to do some groceries and  we bought a pack of 6 chuckies so that we'll have it as our drinks whenever we want to watch a movie or have our food trip. Chukie has this taste that will make you crave for more. It's like one is not enough especially for a chocolate lover like me. "-Angel Gonzales, 4th year communication Arts student

Courtesy of Angel Gonzales

courtesy of Morrys Sarmiento

"I love Chuckie because it gives me energy to continue doing projects and homeworks whenever I stay up late at night. It is really my one and only chocolatey buddy." - Aiza Acoba, 4th year Communication Arts student.

courtesy of Aiza Acoba

courtesy of Zam Dorado

Don't you think it's about time you grab yourself some Chuckie? C'mon indulge yourself with the one and only chocolatey buddy :)

Need some company?

Are you that kind of person who likes to be in total silence when reading? or the one who likes to have some kind of music accompanying you, playing in the background? If you like music jiving with you while reading, you might like my artist recommendations. However if you enjoy the silence (like in Depeche Mode's hit), Just read!

So, Just to share, I really love reading while listening to music. There were times that as if the music I'm listening to while reading actually helps me understand the story more,perhaps because it helps set up the mood. But then again, it could also be a cause of your reading distraction. Just imagine, reading a Mitch Albom book then have songs by Korn as your background music... well, obviously that's stupid common sense already, besides who listens to Korn while reading a book? if you are one, I congratulate you :)

Now, so what is this post about again? Oh yeah, music to play while reading. Right. So first things first, who are the artists that will help you feel the story better?

• Ellie Goulding- This British chick's songs are poetry dancing in addictive melodies. Her voice is ethereal, perfect for novels that makes you wonder, sets you forth to an enchanted kingdom and calm your hearts. From all of her songs, the best reading companion song I love to play is "fighter plane" which is sad but will give you an unexplained smile plastered on your face.

• Daniel Merriweather- Aside from the fact that I find him hot (hihihi), he actually has a good voice-not the usual pop-sy kind. Also from what I've noticed from his songs, he's very versatile. From his angst-ridden "Stop me" (which is a collaboration with Mark Ronson) to a hopeful "A little bit better" (soundtrack from the movie Arthur), listening to his voice while reading would be a sure delight :)

• Lykke Li- Not only can she sing, she can dance too, no wonder one of her song's title is "Dance,Dance,Dance". Lykke Li's voice may sound weird to others, but she's a true artist. Her lyrics has this weird factor that makes it very legit and relatable. BTW, If you ever find yourself grabbing a copy of the Hunger Games trilogy by Susan Collins, make sure to listen to her song "Tonight", because it fits really well to the story.

• The Hoosiers- These lads from England will surely make you go "Run Rabbit Run". I like the voice of their vocalist Irwin Sparkes because he can go falsetto and could make a girl doubt her own girly falsetto :) Anyway, this band's playful sound is perfect for reading humorous adventure stories. However don't play their version of "We didn't start the fire" or else you'll find yourself singing instead of reading.

• Sia Furler- Australian.Artsy.Authenthic. Three words that best describe her and her music (oh wait, how do I know if a music is Australian-sounding? D:). "You will be loved" is the perfect song for that tearjerker page in Alice Sebold's The Lovely Bones, or you could spin "Bring Night" while reading a Sophie Kinsella novel.

There's soooo many more I'd like to share, but let's prolly stop at these 5 great artists. Hopefully those who like to listen to music would find this post a bit helpful in a way, while to those who enjoy the silence while indulging a good book I hope I somehow make you want to try listen to music while finishing that piece of Tolstoy you're clutching :)

- Nicole Alejandro

Let's VOLT IN!

Are you guys excited? 1 more day and it will be like Christmas for us Bookworms! The 33rd Manila International Book Fair will be on Septmber 12-16, 2012 at 10:00 am to 8:00pm, at SMX convention center, Mall of Asia :) 

See you guys there!

Attention Fellow Bookworms!

If you find yourself free this September 12-16, 2012, and if you're a bookworm (like me), it's a MUST for you to mark your calendars and get set for one of the longest-running book fairs in Asia! The 33rd Manila International Book Fair will be held at SMX convention center at SM Mall of Asia :) Thanks to hundreds of both international and local publishing houses participating this year, this event will definitely be a bookworm's paradise!

See you there :)

ITM is so Awesome

-Kevin Mangahas

Commuting: Easier Said Than Done

Does sitting, or standing, in place for at least an hour, closely surrounded by people you don't know, with the air-conditioning either non-existent or turned all the way up sound appealing to you? If yes, you're either lying or a masochist. That is what I, and I'm sure countless other Thomasians, encounter every day as we make our way to our homes to the University and back. This numbing experience is augmented by a number of factors that are beyond your control: traffic, rain, or worst of all, a really slow driver.

You might be asking; "It's not so bad, right? At least you're getting some rest."

Here's the deal: Commuting, especially if your trip lasts for about an hour, is exhausting. It doesn't matter if you're on a jeep, FX or bus; it will tire you out, guaranteed. Sitting in the same, cramped and cold (or hot) place for a long period of time just takes a lot out from you.

Much more if you're standing up on the congested aisle of a bus, at night. Oh and you can't sleep properly. Those seats aren't designed for optimal comfort. Even if you do manage to sneak in a couple of Zzz's, expect a stiff neck to come with it. Also, the radio is probably turned up to its maximum level, and it's tuned in to one of those irritating stations that play nothing but novelty songs.

So what exactly is the point of this blog post? Well, I guess I'd just like to say how much I hate commuting. While I enjoyed my stay in UST, I really dislike how much I travel to and from the University. Next time you set out for UST, make sure that you're ready;  Ready for a long, unpleasant and bumpy ride.

-Jed Mutuc

Maven Powers Through : The first obstacle conquered

Last Wednesday, my fellow co-Maven have decided to have our first meeting to welcome our two new members and discuss them about what Ideas that Matter is all about, since they told us that they were not very aware of what will happen and who will be our client. As we go on to our agenda and plan for the upcoming mini-competition, which is the like-fest of conceptual photos, we have found it will be difficult for us to meet as a whole Maven Team because our break schedules were not matched with each other. 

We were all excited with our plans and working together with our two new members especially on our upcoming conceptual, wacky, and formal photo shoot since it will be our first task to work together as a whole. But at the end of the day, they told us that they have to back-out. Their professor was concerned about them that they will have a hard time if they would continue to join the competition since Ideas that Matters might took their time that they might focus more on the competition than their academics. We tried to look for a certain day in a week where we can meet as whole team, but due to the different schedules, we found no day for us to meet as a whole.

 

I have nothing against these two but I believe that if there’s a wheel, there’s a way. For me if they really want to join this competition they would do everything that they can for them to be a part of Ideas that Matter like most of us did. As a matter of fact Ideas that Matter is actually a great opportunity for them, Advertising Juniors to experience how it feels like to work like a real agency. This competition can be a stepping stone for all of us both competing team and organizing team to be noticed and possible to be absorbed by advertising agencies as they see our potential for industry. Sadly they have let go of this experience and it was too short for us to get to know them, yet we fully understand that they need to focus more on their studies since it is our main priority of us students.

The show must go on! On the following day, we already who will be our other two new members and we will meet them this coming Tuesday and we are really excited to meet them. I hope that Maven team will work as one in creating ideas to collide as a one big idea that ignites.

-MAVEN

Challenged Creativity

Everyone’s busy: examinations, meetings, home works, projects and a ton more. With all the required things needed to be done, one might even question the possibility to be creative. Yes, creativity may be there, but it’s usually pressured, forced and not-so-personal anymore. This was what I felt during our first official meeting with DEM. We are put in a situation where we had to meet in a small amount of time and in a very public place.  However, what I did realize is that, creativity, though pressured and constraint is more challenging when faced with limitations. Others would probably say: “Challenged creativity? Is there such a thing?” Well, I consider it the optimism behind the clouds of work load from school. Challenging the time, the circumstance and each other’s points of views to keep that creative juice flowing despite the struggles is what will probably keep us going on. It is a good thing actually; cause how to be positively competitive if you can’t challenge your team mates, your circumstance and yourself for the better? I can say, that this “challenged creativity” is the factor that could lead to more unthinkable ideas. The situation may be full of borders, but I’m pretty sure our outputs would be limitless.

Meeting DEM: Tan Yan Kee AVR

Group shot of DEM J

-DEM

A Peek Behind The Headgear

We are Headgear Advertising, and we’re here to sell out and stuff! 

Lol, just kidding. I remember having my first encounter with ITM a few months ago when my friend asked my to like the facebook page and their TVC – I watched it and it was real neat stuff. I always had this notion that Advertising Arts students and Communication Arts students had so much potential to bring out the best out of each other. It’s like Izanagi and Izanami, they had a profound effect on each other and gave birth to wonders. Diverse expertise and personalities will surely have their twists, and the sum of the whole will be a whole lot bigger.

 During our first meeting in Beato, with our mind-boggling professor, Sir Velez, I was like *refer to rage face* because it was only my second time to enter the building.

At first, being part of a competing team was a bit shady because of the extra workload and the fear of not living up to ITM’s standards as it is for the best advertising students. But then, we realize that it’s not about getting ahead of everyone; it’s about getting ahead of yourself – being what you never were before, basically, it’s trying something new. And as for the extra workload, I guess we’ve faced things that are tightly as tough before, and what doesn’t kill you make you stronger, right? Right. It’s challenges like these that make us grow.

When I first said hi to my teammates, I was like *refer to rage face* they looked like a happy bunch, and I was right!

On our first official meeting, everyone was like *look down* we were sharing all sorts of things – lessons from class, ideas, favorite tv shows, embarrassing stories, etc etc. What I like about this team is that it wasn’t hard to form rhythm. Everyone has this comedic and positive persona which is not only seen, but felt. Together, we’re one colorful bunch.

The feeling is electrifying; it feels as if we could take on any challenge that comes.  We’re all ready to go all out for this. Francis is all in. Jia is all in. Kathy is all in. Mara is all in. Genica is all in. Paul is all in. Jann is all in. Morrys is all in. Headgear is all in! Beng beng! Cheers!

 -Morrys Sarmiento

HEADGEAR