SKIP YOWELL IN UST

With ITM's collaboration with Jansport Philippines, UST had the privilege of having The Skip Yowell!

Here's a little background about our favorite backpack and Skip Yowell!

JANSPORT

JanSport was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom.

SKIP YOWELL

From a small-town in Kansas, Skip Yowell took a journey to Seattle. It led him to the top of the outdoor industry and around the world. Skip help build one of the most recognized brand names, JanSport, sponsoring climbing expeditions, outdoor programs and recreating in Bhutan, Kenya, Mt Everest and other far flung places.
In 1967, Skip Yowell, his cousin Murray Pletz, and Murray's wife Jan, founded JanSport with a determination to make the best and most dependable product on the market. Forty years later, Skip Yowell has a book He gives speeches and presentations that tell the story of the adventures, expeditions, and people.Skip's images, words and stories offer a behind-the-scenes look at his motivation and inspiration. 
As noted by Ed Viesturs, the first American to climb all fourteen 8,000 meter peaks, Author of No Shortcuts to the Top, "(Skip) stayed true to himself, maintained friendships, traveled the world and most importantly, preserved his passion for his job.... We can all learn something from Skip.

“WE GOT SKIP!” by Inna Macaspac

A great man has come to visit UST and gave an inspirational talk. He is no other than Skip Yowell, one of the co-founders of JanSport, and a global marketing communications expert.

Mr. Skip Yowell shows a smiling face to the guests.

Last August 29, 2013, 4-6pm, at the Beato Angelico AVR, Skip Yowell gave an inspirational talk at an event entitled “We Got Skip!” – one of the events under Ideas That Matter for the 1^st Semester of the Academic Year 2013-2014. The event was attended not only by CFAD students, but also some members of the UST Mountaineering Club, a mountaineering group from Mapua Institute of Technology and some bloggers. Skip talked about JanSport’s history, and how he was able to expand the brand into one of the most recognized brand names in outdoor equipment. His passion for hiking inspired him to make the brand, and was able to promote it during his hikes.

After the talk, three JanSport bags were raffled to among those who registered to the event.

Then the guests had the chance to ask questions to Skip regarding his experiences in expanding his brand. Some asked for some advice on how to become successful in their respective fields and interests.

Mr. Skip Yowell listens attentively to each of the guests’ questions and gives them satisfying and inspirational answers.

One guest asking Mr. Skip Yowell a question.

Finally, the chance of the guests to interact with this great man! The guests lined up to get to meet Mr. Skip Yowell up close and let him sign on their JanSport bags, posters and other merchandise.

Me with Mr. Skip Yowell!

I got my bag signed by him! YIPEE!  (My bag’s design made the signature hard to be found. It’s on the front pocket.) J

It was indeed an inspirational day for us. Skip Yowell inspired us to EXPLORE in order to achieve our goals.

“Go out and see the beautiful world we live in.” – Skip Yowell

“Skip totally rocks!” by Che Guzman

The JanSport event entitled, “We Got Skip: Skip Yowell’s Secrets to a Superb Weekend” was held last August 29, 2013 at the Beato Angelico AVR. Skip Yowell, the co-founder of JanSport gave an inspirational talk about how they have built JanSport, and it was indeed a rare opportunity for students to learn and interact with a Global Marketing Communications expert. Students from other colleges were there, as well as special guests and visitors.

Skip Yowell was truly one of the most admired hippies in the planet, so I must believe that UST is lucky enough to have him speak. During his talk, he shared some photos about his personal experience in mountaineering as well as the importance of going out and exploring the world.

“Think outside the box and learn to be different.” –Skip Yowell

Skip talks about his secrets to a superb weekend

For the second batch of the given JanSport backpacks, Skip signed them exclusively for the winners. Lucky winners indeed, a lot were aspiring to win of those backpacks! Aside from the JanSport backpacks, other prizes were given away such as Nalgene tumblers and Yurbuds earphones that the students surely loved.

Skip signs a JanSport backpack for one of the winners from the raffle

At the last part of the event, students and other attendees were given the chance to meet and greet Skip! He signed some of the students’ JanSport backpacks, posters, notebooks and anything that could be signed at. He even took photos with them and smiled humbly with every click of each camera. This is only one of the many reasons why Skip rocks!

CFAD students takes a photo with Skip during the Meet and Greet

I can say that the JanSport event really was a success. Everyone had fun, got acquainted with Skip and most importantly, had witnessed another learning experience from a pro. We all just have to remember that life is an adventure and the path is unknown. And with JanSport, we can travel the world anyway we want it.

Break the mold, Be Creative!

(Ad by Jeri Ann Gabon and Marge De Jesus, College of Fine Arts and Design, UST)

Fun in experience

Look! Even my classmates/ IMC-mates/ Thesis-mates and friends can’t help but share their experiences to everyone; they wanted to be cracked and be a part of this exciting event which by the way will happen VERY VERY SOON! So watch out for that!

"MY whole Family are certified Jansport users.
(Because owning Jansport Bags is my "Family's Thing"). :DWe prefer Jansport Bags because of its high quality and long lasting durability alongside with its unique styles which suits our taste."
- OMAR VERGARA, 4CA2!

Speaking of family thing, yep, we also have that in my family! 

"I use my Jansport bag everyday. All my school things can fit in it and it is stylish, almost all my classmates uses Jansport as their bag too!"
- My Cousin Kaira, a grade 6 pupil

"I went to Manila International Book Fair last Sept. 15, 2012 and... I was using my favorite shirt, my most comfortable shirt ever, WORLD WITHOUT STRANGERS, Giordano shirt and my Jansport bag!"

I love books! I have my Jansport with me where I can put all the books I bought. Less worries! :)

I SPOTTED EMMIE AND HER FRIEND AT UST Q PARK. 

"Having fun under the sun with Chuckie our chocolatey buddy, Jansport Backpack with my friend Abe and his favorite shirt, Giordano!"
-EMMIE SAPITAN, 4CA2

"Since i was a little girl, Chuckie has been my best chocolatey buddy before bedtime! It has been my drink every recess and lunch breaks! It is fun growing up with Chuckie!"
-KATHERINE VALENCIA, 4CA2

 "I like Chuckie's chocolaty taste! Its sweetness level is just right for me, not too sweet and not too dull. I check on its Nutri Facts, I found it amazing for it contains a huge amount of Calcium that is needed by our body to strengthen our bones. I started to have a habit of drinking Nestle Chuckie whenever I am working with my school papers, chatting and playing with my niece and almost every time I crave for something that is chocolaty sweet."
-Terica Buenaobra 4CA2

"JUST ME AND MY BACK PACK, travelling the world and seeing new places"
- GIAN CARLO PATELO, 4CA2

HEY, HOW ABOUT YOU? WHAT'S YOUR SAY ABOUT ALL THESE PRODUCTS? AWESOME RIGHT? :))

- Dana Singson

Get The Party Started!

(Ad courtesy of Franc Mangahas of 3AD5 from College of Fine Arts and Design, UST)

Planning to have a party?

Stop the hassle! Contact MACL Balloons and Party Mates, to help you pump up the hype for your party! It's definitely Your one stop party shop! :)

Going Nuts!

(Ad courtesy of Nicole Lim and Nicola Santos of 3AD5, College of Fine Arts and Design, UST)

Less than a week from now, we'll finally unravel who will crack the Big Idea! Will it be DEM? Maven? or HeadGear? Come and join us, with our sponsor Tobi Nuts, this September 27-29 at the Beato Angelico AVR, UST.

See you there! :)

A World Without Strangers

(Ad Courtesy of Ryan Garcia and  Ian Sagun from 3AD-5, College of Fine Arts and Design, UST)

6 Days to go!

Unravel Insights with the Help of Jansport

(Ad by  Clarisse Macuja and Czarina Agbulos from 3AD-5 College of Fine Arts and Design, UST)

(Ad courtesy of  Sam Padua and Kat Paralisan from 3AD-5, College of Fine arts and Design, UST)

Wanna be the best and stand out from the rest? Come and Learn from our guest Raoul Panes, Chief Creative Officer of Leo Burnett, this September 28 at 12:00 p.m. at Beato Angelico 3rd Floor AVR.

See you there!

Who Will Crack the Big Idea?

Will it be...

MAVEN

DEM

Or HEADGEAR?

        10 days to go 'til we find out who will win in this year's Ideas That Matter 'CRACKED' competition! 

My (Self-Proclaimed) Princess Story

Ladies and gents, stand up and praise the Princess.For tonight, I'd sleep on a bed of nails.

 Look at this stuff, I still have a lot to do but ITM blogpost will be on top of everything! 

 THIS! This is how much I am loving my ITM experience!

So, how do I start this post as a Communication Arts student?
It must be some sort of an introduction where I tell you who I am, my age and my skills.

But that's not how a CA student does it.

I'm Yna Paulene and people should never misspell my first name! If you're not sure how to spell it, play safely and call me Princess.

Here's a list of a couple of things for you to understand my personality:

• I don't eat pasta, pizza and burgers. JUST DON'T ASK ME WHY.
• I easily get irritated and annoyed when I'm hungry.
• I like the color orange.
• People think I'm a lesbian. I am NOT. Seriously? Baah. I'm secretly crushing on this guy you know. hihi. :">

So why did I end my list with something cheesy? In PR class I've learned that people would most likely remember the sensual content of an advertisement or a public release than the real essence of your campaign. So, at least you remembered something about me.

Then here comes my not-so-favorite subject, Integrated Marketing Communications, but it's my major subject. I love the research, pitching and production part, but the time constraint would always do the talking. I'm trying my best not to procrastinate but it's really getting harder and harder and darker each day.

Then you get the point? As a senior CA student, the horror of thesis and other practical requirements piling up at the near-end of the semester. Then the ITM competition, the thesis defense, the PR plan defense and the short film festival... and then I just stare at the list of requirements to finish...

But I don't think you'll ever get my point by merely writing in words, so I compiled a couple of personally made GIFS to make a story short.

When there's food, I'm like,

Then I look at my bedroom wall only to find the the long list of school requirements (juxtaposed my super junior poster)

Then I remember the deadline is tomorrow and I haven't finished anything,

But I sleep, like a stoic believer. And wake up in the morning,

Run to school

and just laugh it all off because I haven't done anything.

Who cares?

I am this awesome

And I can just wear my crown and carry on.

And yeah, I am a senseless blogger wasting your time to finish this.
And yeah, I won't tell you anything about my agency's plan for the competition because it is SERIOUSLY a CONFIDENTIAL IDEA THAT MATTER.
But we just finished the branded content today and we're off to a rainbow's end.

One more thing!
The DEM concept photo will still be the winner!
Mark my word, I'm competitive this way!

And yeah, I am just so narcissistic I put all my faces in different colors, clothes and facial expressions because I love DEM.

-PAULENE ARELLANO♥

DEM 

Want instant Pogi points?

Agree? Well, I do ;) Anyway, Make sure to come and visit The 33rd Manila International Book Fair! You have 3 more days to be lost inside a huuuuuuuuuuuuuuuge place full of books *insert shiny amazed eyes here*.... 

So what are you waiting for?! LET'S GO!

Just Can't Get Enough

People just can't seem to get enough of Nestle Chuckie! Well, I couldn't blame them, I, myself is addicted to that yummy chocolatey drink too :) Want proof how peeps loooove Chuckie? See for youself!:

courtesy of Kym Manuel

This girl can't get enough of this yummy drink!

courtesy of Angel Gonzales

"I've known chuckie since I was a kid, my mom usually buy this for me for my "baon" at school. Since then, I grew fond of chuckie and I became a fan of chocolate drinks. Just last week, me and my roommate decided to do some groceries and  we bought a pack of 6 chuckies so that we'll have it as our drinks whenever we want to watch a movie or have our food trip. Chukie has this taste that will make you crave for more. It's like one is not enough especially for a chocolate lover like me. "-Angel Gonzales, 4th year communication Arts student

Courtesy of Angel Gonzales

courtesy of Morrys Sarmiento

"I love Chuckie because it gives me energy to continue doing projects and homeworks whenever I stay up late at night. It is really my one and only chocolatey buddy." - Aiza Acoba, 4th year Communication Arts student.

courtesy of Aiza Acoba

courtesy of Zam Dorado

Don't you think it's about time you grab yourself some Chuckie? C'mon indulge yourself with the one and only chocolatey buddy :)

Let's VOLT IN!

Are you guys excited? 1 more day and it will be like Christmas for us Bookworms! The 33rd Manila International Book Fair will be on Septmber 12-16, 2012 at 10:00 am to 8:00pm, at SMX convention center, Mall of Asia :) 

See you guys there!

Hey I just met you

"We are the sum of all people we have ever met." -Dirk Wittenborn

Yup, won't stop with all the quotes. On my almost 2-hour travel time on my way home, I realized that my earphones were not with me, the movie on the bus was *not my type*, and I couldn't sleep so I just thought about random people and random things about them.

I realized that every person we meet in our life has something to teach us. Some people are going to be in your life to make you feel happy, special, hurt, and some other roller coaster of emotions. Whether it's a good thing or not, they have taught you something and that will always be a part of who you are. During my junior year, we had this prof whom the whole class really loved dearly, except for the loads of readings he assigns per meeting. And when I say loads, I mean LOADS. Some readings just for one meeting are two inches thick. Anyway, what did this prof teach us? Aside from political stuff, he also taught us discipline in so many ways possible. I also got the privilege to work under one of ABS-CBN's big bosses, and he taught me how to get a perfect result in a work-give your best. Wherever you go, go with all your heart. I have this friend who's always in a panic mode and it taught me one thing: I just need to be chill, like what I really am. Because if everybody else is on panic mode, what will happen to the world? 

I don't need to go over every person I met who taught me something to justify the quote above. Ask yourself what your most terror prof taught you. Or your mean neighbor, your number one critic, a special person in your life-who can't stay in your life, anybody. You might be surprised with how much you have learned from these people, and also ask yourself what have you been teaching other people? What experience are you giving them?

I once read in a book, that there are only two kinds of people in this word: a teacher and a student. Most of us are both. So ask yourself, have you been a good teacher/student to others lately?

Hmm recently, my ITM friends taught me to.. have fun while working I guess? Earlier tonight, we shared this very special *moment* about balloons, face paint and banderitas that made our tummies ache but that's okay. Wink wink! Hello Nicole, Glenda & Franc! :-) What's with the balloons? Stay tuned and find out next week! 

-SuperKatmag

Attention Fellow Bookworms!

If you find yourself free this September 12-16, 2012, and if you're a bookworm (like me), it's a MUST for you to mark your calendars and get set for one of the longest-running book fairs in Asia! The 33rd Manila International Book Fair will be held at SMX convention center at SM Mall of Asia :) Thanks to hundreds of both international and local publishing houses participating this year, this event will definitely be a bookworm's paradise!

See you there :)

GLENDIARIES: A Day in a Life of a Communication Arts Student

Imagine doing all of these in a week’s time:

Photography plates (TEN!)
Art Appreciation Music Video (FINALS!)
THESIS
Ethics paper
Marriage and Family (projection of my future husband)
Integrated Marketing Communications plan (Crocs RX and Royal Tru Orange)
Film (SHORT FILM for Black Barong Film Festival)
Public Relations (pen-pushing activity)

But what if you also happen to be the:
Vice-President of a senior class
Guildhead of Communication Arts Students Association (CAST)
Training member of a dance team (CASA Footworks)
Emcee of the upcoming Black Barong Film Festival (October 12)

With the BONUS of being a MANAGING DIRECTOR (Marketing Communications
and Social Media) of IDEAS THAT MATTER?

Welcome to my life.

Welcome to my life.

For today, I decided to pay a visit to Hospicio de San Jose, where we will be holding the CRACKED KICK-OFF PARTY. We only have a week left, and so I feel the need to check on things. My first visit was two weeks ago - I went with Majesty, which was actually quite adventurous and disastrous because we ended up arriving at Colegio DE Santa Rosa Intramuros (mind the ‘DE’ – that was probably what the pedicab driver only registered).

This time around, I came with Katrina (whom I assigned to headline the Set-Up Team) in order for her to be able to show the initial design of the venue and get a grasp of its size.

When we walked into the building, our hearts were definitely quicklyfilled with utmost joy upon seeing “c/o UST” on the Hospicio Calendar of Events.

However, after meeting the administrators of Hospicio, I had to rush for a Technical Dress Rehearsal of the Communication Arts Students Association General Assembly, an event happening the next day. I will be performing twice for this event; one is for CASA CAST (theatre) and the other is for CASA FOOTWORKS (dance). And oh, did I mention that I’m a STAGE MANAGER all in between?

And so before you think Communication Arts is easy…

Think again.

-Glenda Dela Pena