Unusual Tie

Two different spheres converged into a single group. What would you expect?

Well, we all know the fact that there are a lot of hopes and anticipations in this organization. May it be for ‘one of a kind’ experiences, or an exposure to the ‘crazy’ world of advertising, or simply just to have fun while learning and meeting new friends? We all have our own reasons, our share of individual aims. But whatever they maybe, at the top of it, you’ll surely just don’t want to miss this chance of being a part of Ideas That Matter.

Having CFAD juniors and CA seniors unite into one cluster is really an unusual thing. Both have their own ways of expressing, interpreting, and creating their thoughts and ideas. Our challenge is to know how to handle this ‘unusual tie’ and make it our best asset. Of course, cooperation, initiative, teamwork, effort, and responsibility, will play the role towards achieving our group success, however, love and understanding of our work will be our topmost priority in making things happen.

For us, creativity is dynamic in most of us, whether you’re on CFAD or in CA. It only needs a nudge, and it transforms itself into art.

But wait, before all these, we should be acquainted first with each other! J

We all know that this semester will be a roller coaster ride for most of us. Just take the advantage of learning innovative things and acquiring fresh experiences, as well as meeting new set of friends for us to enjoy the ride! J

-Terica Buenaobra

MAVEN

First Steps

The steps we'll be taking will, no doubt be the one of the most memorable we'll have in our college years. Despite the challenging puzzles and long days we will be having, we all know that the ITM experience will not only be a great opportunity to learn from the event itself and train our own skills but also a chance to give ourselves a peek of what it's like in the real world working with new people.

Individual skill is needed for the job but teamwork is one of the keys. So, before the mixture of spins and storms of the planning and the building we'll go through, we thought it necessary to get to know each other and acquaint ourselves with each other's strengths and weaknesses as well. After all, we will be spending a lot of time together in the weeks to come.

Conversation with a little food is usually the way to do it. A blend of serious talk and light chat always does the trick!

We are thrilled to report that we all seemed to hit it off and we are ready for whatever's there to come!

-Jia Mangaluz

HeadGear Advertising

Before The Rooster Shakes

Imagine this situation: 10:00 am...weak and bored, you are lying in your bed not having breakfast yet. You're awake but unconscious of what's going on outside your room. You suddenly feel drowsy and your eyes are already closing slowly as if they're already tired facing the ceiling while you're there having nothing to do. Then you turned your body to a more comfortable position so that you can sleep well again but suddenly you.........blugggg!!!! 

Your subconscious shows you a giant rooster yelling at you, counting, "1, 2, 3!! (bell rings) get up, you lazy bones!!"

Laziness or procrastination- a behavior which is characterized by deferment of actions or tasks to a later time. this is one of the biggest problems every filipino must overcome. If we don't take great actions against this all the time then we better not expect that we can ever lessen the myriad number of those who suffer from pain, poverty and hunger all over the country. Of the ten Filipinos who don't have jobs, it is possible that more than 5 of them are those who always just stand by those blinding spots and alleys, where they gamble, drink and waste time for other pleasures without even noticing the fact that once they already get home with their families, there, probably, wouldn't be a single meal waiting for them to refill their cheating stomachs. as a result they tend to commit such immoral acts and crimes like stealing and so many others without even thinking that those cruel actions aren't the proper ways on how to earn money and that instead they must work hard and be patient to find proper and good jobs that might fit to their educational attainments and status. Don't they realize that it's all because of their own faults and their laziness why they are suffering and starving all the time?? They must do something with it. if there's a will, there's a way. 

Even at home, we shouldn't practice habits that portray laziness. Everyone are obliged to help our mothers and other housemates in doing household chores, or if you are bored and you think that you really have nothing to do, damn hell you're wrong. Why not review your lessons for tomorrow's quiz in math? Why not do your homeworks right now and start throwing away your "mamaya na" habit? why not read articles from periodicals that will help you understand and learn so many things? or why not draw great pictures or write beautiful songs and poems and give them to your loved ones and friends? why not turn on the tv and watch friendly programs and news updates about the current events in our society? See, there are many things that we can spend our time in. we're just always beaten by our stressed minds and anxious body parts who are afraid to be moved and stretched out once we get up from bed and do something, but once we already started doing these things later by later we'll find ourselves enjoying the business. End up just lying in your bed all the time, otherwise you might suffer from different skeletal or even psychological disorders! 

Don't let that big letter P beat you. Remember that huge things always start from small beginnings. Time is gold and it's not too late for a change. Stand as a good model for those who seem to lose their own paths, life is beautiful yet too short so we must enjoy what God has given us. 

What are you waiting for? Don't end up being a loser, man. Don't let your own life fall because of you. Go, get up now! And do something before it's too late! (cock crows).

-Majesty Ramos

The Power of An Exchange

We often go with the wrong notion that when we come up with ideas that aren’t good enough, we just, shun them away. But as the ITM Cracked team progressed from cluelessness to organization, I now realize the power of the usually suppressed ideas. 

The first ever ITM Cracked team meeting, I was quite overwhelmed with the tasks I was about to be responsible with in the very near future of mine. I would like to believe though, that this is how it’s going to be out in the professional field. 
I’ve realized I felt taken aback because I felt like my ideas may not be good enough for contribution. But let me tell you about 2 things I’ve learned for the past meetings I’ve had with ITM. First, it’s that it could be curiously dangerous if your idea is the only thing you have and the only thing you know about. Trust me. 

Another awesome thing about it is that when you exchange an idea with the person next to you, you don’t lose it and neither does he/she lose her own too. Its collaboration could only improve each other. It’s just amazing how even (let’s say) my lamest idea could ignite the best idea of someone else! 
Thus the joint team of CFAD and AB in this project thrilled me. I’ve been very looking forward to the biggest idea we could come up with as we share our knowledge, time and effort for the success of the 2012’s Cracking The Big idea.

I guess in the end we could say, a powerful idea is never born at once. It takes several exchanges and probably a good reminder to oneself, that your ideas matter.

-Valerie Angeles

Make Your Ideas Matter

Get ready for a unique experience! With the combined efforts of CFAD and AB students of the University of Santo Tomas, we bring you Ideas That Matter. As the event draws nearer, we work harder to bring you a unique experience for you to remember. Five weeks left before the awaited 3-day event and we are preparing fun activities for everyone to enjoy. I won’t reveal the activities yet of course, it’s a surprise!

I joined ITM thinking it will give a learning opportunity to the organizing committee. I was wrong. It does not just give the coordinating teams the opportunity to learn – the opportunity is for everyone! Ideas That Matter is a fun way to learn. With the workshops, seminars and IMC competition, we help make your ideas matter! See you September 27, 28 and 29!  

- MM Adea

The Team Behind ITM

Find out why CFAD and AB students chose to participate in this year’s Ideas That Matter, how they cope with deadlines, and why they think the risks are totally worth it.

What was your first impression on the CFAD-CA collaboration? How was the first meeting for you?

My first impression on CFAD-CA collaboration was that this project is going to be one creative outlet for all of us, with CA’s expertise lying on research while CFAD takes the lead with the execution. Also, during the initial meeting, I noticed how everyone was able to get along well easily. Every member was gracious in offering a seat to a newcomer and was responsive to questions. I am very fortunate to be working with our mind-blowing professor, Sir Gil Velez, and the whole Organizing Team - being in their presence certainly made me feel that if I listen to them, it would help me become smarter."

What are your personal expectations from Ideas That Matter?

I actually have a lot of expectations from this year’s Ideas That Matter since it is a well-established IMC (Integrated Marketing Communication) campaign and also because it bears the name of my major. I think it would only be normal to expect it to be a personal favorite. My basis on this is that personally for me, I describe IMC as an "eclectic mix" that is also something practical. It is practical in the sense that it is diverse enough to cater to a lot of interests while allowing practitioners to integrate skills in serving different fields.

How does the Organizing Team deal with pressures and deadlines?

Since we are fully aware of the pressures and deadlines that come with this competition, we already prepared ourselves ahead in order to excel in our chosen fields. I think it all boils down to knowing our responsibilities and being one another’s support system. Trusting in our capabilities, striving our hardest – these are ways for us to not settle for mediocrity.

For we are set on discovering, learning what we are truly capable of, and exploring everything IDEAS THAT MATTER has to offer.

-Glenda Dela Pena 

My First JanSport Backpack

I’ve been a backpack person, save for a few years in grade school, for as long as I can remember. Backpacks are compact and, unlike, let’s say a duffle bag, they don’t make you look like you brought along the contents of your entire house. As to why the backpack became my bag of choice, it all started with my first JanSport Backpack. I still remember that I got it from my aunt during one Christmas in the early 2000’s; it was a classic black bag with a brown leather base. So simple, yet elegant; it never looked too flashy or too rugged for any occasion. It instantly became a favorite of mine; I used to bring it with me 5 to 6 times a week. I wore it so much that it came to a point when my friends can tell if it’s me from a distance just by seeing the backpack.

 I basically grew up with it. It also seemingly never ran out of space. I used to just stuff all my school supplies in there, together with a jacket, and it always had a little space left. It’s also incredibly durable; I abused and washed it through the years, but its form stayed the same and the color hardly faded. In fact, when I finally gave it away in a relief operation before I became a freshman in UST, it was still in very good shape.

So thank you, JanSport, for giving me a reliable buddy that never left my side (or shall I say, shoulders) throughout my early teen years until the end of my adolescence. Ideas That Matter is proud to have been sponsored by a brand that is synonymous with great value for money, style and durability.

- Jed Mutuc