First Steps

The steps we'll be taking will, no doubt be the one of the most memorable we'll have in our college years. Despite the challenging puzzles and long days we will be having, we all know that the ITM experience will not only be a great opportunity to learn from the event itself and train our own skills but also a chance to give ourselves a peek of what it's like in the real world working with new people.

Individual skill is needed for the job but teamwork is one of the keys. So, before the mixture of spins and storms of the planning and the building we'll go through, we thought it necessary to get to know each other and acquaint ourselves with each other's strengths and weaknesses as well. After all, we will be spending a lot of time together in the weeks to come.

Conversation with a little food is usually the way to do it. A blend of serious talk and light chat always does the trick!

We are thrilled to report that we all seemed to hit it off and we are ready for whatever's there to come!

-Jia Mangaluz

HeadGear Advertising

Make Your Ideas Matter

Get ready for a unique experience! With the combined efforts of CFAD and AB students of the University of Santo Tomas, we bring you Ideas That Matter. As the event draws nearer, we work harder to bring you a unique experience for you to remember. Five weeks left before the awaited 3-day event and we are preparing fun activities for everyone to enjoy. I won’t reveal the activities yet of course, it’s a surprise!

I joined ITM thinking it will give a learning opportunity to the organizing committee. I was wrong. It does not just give the coordinating teams the opportunity to learn – the opportunity is for everyone! Ideas That Matter is a fun way to learn. With the workshops, seminars and IMC competition, we help make your ideas matter! See you September 27, 28 and 29!  

- MM Adea

The Team Behind ITM

Find out why CFAD and AB students chose to participate in this year’s Ideas That Matter, how they cope with deadlines, and why they think the risks are totally worth it.

What was your first impression on the CFAD-CA collaboration? How was the first meeting for you?

My first impression on CFAD-CA collaboration was that this project is going to be one creative outlet for all of us, with CA’s expertise lying on research while CFAD takes the lead with the execution. Also, during the initial meeting, I noticed how everyone was able to get along well easily. Every member was gracious in offering a seat to a newcomer and was responsive to questions. I am very fortunate to be working with our mind-blowing professor, Sir Gil Velez, and the whole Organizing Team - being in their presence certainly made me feel that if I listen to them, it would help me become smarter."

What are your personal expectations from Ideas That Matter?

I actually have a lot of expectations from this year’s Ideas That Matter since it is a well-established IMC (Integrated Marketing Communication) campaign and also because it bears the name of my major. I think it would only be normal to expect it to be a personal favorite. My basis on this is that personally for me, I describe IMC as an "eclectic mix" that is also something practical. It is practical in the sense that it is diverse enough to cater to a lot of interests while allowing practitioners to integrate skills in serving different fields.

How does the Organizing Team deal with pressures and deadlines?

Since we are fully aware of the pressures and deadlines that come with this competition, we already prepared ourselves ahead in order to excel in our chosen fields. I think it all boils down to knowing our responsibilities and being one another’s support system. Trusting in our capabilities, striving our hardest – these are ways for us to not settle for mediocrity.

For we are set on discovering, learning what we are truly capable of, and exploring everything IDEAS THAT MATTER has to offer.

-Glenda Dela Pena