#1
When we heard about this year’s ideas
that matter competition we were ecstatic. But as soon as we got the brief we
felt kind of unsure. Doing an integrated marketing campaign is definitely not
an easy job and doing one for classes A,B,C
promoting Original Pinoy Music is tragic.
For
our first meeting we talked about research. Xyla designated works for each of
us. The paperworks were dreadful. It was so hard to do the team was still doing
it hours before the presentation pass the actual executions.
We
were off to a very slow start and the other teams already had a head start. We
started to doubt if we could pull it off with the competition date closing in
on us. But alas, with team work, dedication and hours of bugging people to
answer our surveys, we somehow did it.
#2
I
still remember the group talking over facebook up until around 4:00 or 5:00 in
the morning. Everyone was doing
something and passing it over to Xyla. . Enzo did the posters, Cathy and Alexis
tallied the survey and so on and so forth. Every hour there’s a notification in
Team Beat’s private group. Facebook literally bled. Call time was around 7:00
and we’re still working on it around 5. We chased time.
Fast
forward to 7:00 am. We agreed to meet at Starbucks to finalize everything.
Everyone was dressed up with heavy eyes and blank stares. Bangag as they call it. We we’re so worked up we forgot to buy even
a single bread or a small cup of coffee. Pinagtambayan
lang naming ‘yung Starbucks. There we read the script and assigned reading
parts. Everything was okay, not what we expected.
All
teams were put inside a holding area. 2 was our number. When Team Melody went
to present we felt the nerves. As they left the room to present our team started
reviewing everything. As in last minute we we’re still figuring out a lot of
important things (advertising statement to name one). It turns out we still had
some air to clear. The minute the host called us our anxiousness intensified.
With
wobbly legs and shaky hands we presented. It is almost impossible not to look
at the judges while presenting. Their faces were very hard to read. Q and A
came and we we’re actually surprised with the jury’s modest questions. We were expecting
to be humiliated but the jury was actually satisfied with what we did. We even
got a ‘congratulations’ in the end.
After
all presentations, results were announced. We came second out of three teams.
Team Rhythm definitely deserves the win. As for us we are grateful for the
experience and for our prize, a pen and a pencil. J
#3
Video
production can be both heaven and hell – Heaven; when your shoot goes according
to plan – the actors arrive on time – props are complete, equipment is ready
and the location is set and the weather – nice and peachy. Hell when the actors
are nowhere to be found, when props are missing and malfunctioning, equipment
is faulty and the location and weather just don’t seem to be cooperating.
Our
video shoot started out a bit rough, to be honest, as only part of the cast had
arrived. We managed to find a location, we set up and started shooting the
parts that we could and I decided that we could just go back to the same
locations when the cast was complete. A few hours later, the cast was complete
and we could begin shooting properly – admittedly, we were off to a slow start
but we picked up the pace when everyone was very enthusiastic about the shoot.
We kept on shooting, enjoying every moment of it that we could spend with our
newly made friends and team members. Appreciating each other’s company.
At
the end of the day’s shoot, we felt tired – but we had a sense of
accomplishment not only because we were done shooting, but because we have made
new friends and that we worked together to produce the video. But after all the
waiting, the awkward moments and ugh.. the walking… (SO MUCH WALKING!! D:) we
realized that it was all worth it in the end.
I really loved team beat's campaign. Also the how they presented. There are still room for improvements but it was pretty obvious that everybody gave their best. good job! Congrats team beat!
ReplyDeleteIt's great to know the experiences of the other agency's campaign because you get to relate to how their end campaign came to be. I really don't see them as competition, but as colleagues aiming for a similar goal. Kudos to everyone!!!!
ReplyDeleteGreat job on the campaign Team Beat!
ReplyDeleteYou guys are awesome!!
ReplyDeleteGood job Team Beat! :)
ReplyDelete