TEAM RHYTHM

: In the Making

Ideas that Matter taught us how it works in the industry, well sort of, since we made a campaign. It made us realize a team comes up with a full-on campaign together as they overcome their differences, especially in how creative people all think different.

 Our team is composed of people working together for the first time and it was mind boggling how we got to share our ideas so fast on our first thursday 9am meeting, and the thurdsdays that followed, despite being unfamiliar with each other. But as days go by, we started to create a bond.

Our team worked so fast that we were just waiting for the defense to seal the deal. Well not literally cos looking back the whole planning was a month or more. Still, it felt really fast, especially with our creatives coming up with a legit song in a week, and recording a music video that excatly portrays the youth's hipness today the next. Team Rhythm was like a campaign machine chugging out results while dealing with our academics all at the same time. Our team proved that following deadlines and working your butt off researching and squeezing your brain for the big idea pays off well. The feeling of making our minds work together while at the same time getting to know each other was overwhelming yet fulfilling.

: On the Day of Presentation according to the 2 sophomore apprentices

Being part of a Competing Team in Ideas That Matter is a worthwhile experience and of course at first it feels different working with the higher years because they have more experience in the field of advertising already, but little did we know that they have taught us 2nd years lots of things even if we didn’t ask too much questions. Basically, we listened to them while they come up with the Big Ideas, and read the papers and studied the designs required for our campaign in order to justify them for the day of defense in March 1. Our leader is very hard working, (including our fellow members, of course which leaves us in awe of their executions and other works) and it makes us think that that is the best attitude needed for our team to finish the campaign. We really didn’t regret accepting this opportunity because we have learned a lot as part of the Research Team, and now I think it is an edge towards next year. (Marjorie Fader) This opportunity to join a competing team in Ideas That Matter really gave me the chance to learn a lot of things regarding the advertising and marketing industry. It gave me the chance to work with the higher years and I can say that it was a great experience since working with them really changed my perception on different things. I have learned a lot especially that I somehow became exposed with the things that should be done in the real advertising world. I also appreciate all the efforts and hard work of the 3rd year members in our group. They are really giving their best effort to produce a very good output for the campaign. It was indeed a fun and learning experience. (Marielle Papica)

During the day of the presentation itself, we felt really nervous as we were studying the paper and our part as apprentices but we also felt more comfortable with our team, too especially during those chill and fun moments. The more that we are with Team Rhythm, the more we admire how we all took part in making a winning entry. Also, we have decided to have a team shirt which is of course about OPM. But it is not just to promote our campaign but also to show to people that we are really united and one as a team. But then, we felt even more nervous when the 2 previous teams came back from the Gallery telling us how they fared during the defense and we kept on wondering how the jury will ask the questions since it is our first time facing a panel of juries. Seeing Sir Velez is nerve wrecking too, because we didn’t know him well yet. But knowing that we practiced well before our defense, we felt a little confident that we can deliver it well especially because we worked really hard for this. During our part of the presentation we’re glad that we got to deliver it well because if we didn’t, it will be a shame because it wasn’t really that hard in the first place. Looking at how the juries observed the executions and seeing their reactions from the music video, it seems that they liked our campaign really well and that is a very good sign meaning that our team made a very idealistic design and structure for the campaign. It is such an honor winning this campaign, and we really admired how our ates and kuyas worked really well for it. We are really proud of our team, and also to their fellow batch mates. We really didn’t expect that the presence of us 2nd years will be acknowledged and we’re glad that we served as a help toward the 3rd years. We hope that for the next year, if we were given the chance to work again for Ideas That Matter, we’ll be able to pull off very brilliant concepts like the higher years have done despite working hard for academics too.

: Video Production

The creation and production of our music video started on a 7am meet up at the UP Quezon hall. It's a long way from where we're all from although it is a nice trip for some of us who have not been there yet. We practice our shots as we wait for the other element for our music video, CFAD'S One Shade Dance Troupe. We were honored for them to say yes to our invitation to be in our music video. Fortunately enough, a number of them showed up for the shoot. We then looked for different locations for the shots and then settled beneath the trees at one spot near the Quezon hall. As the shoot goes on from there, and the One Shade start to do their moves, we cannot hide the fact that we were all excited for the holi powder to be added to the shoot later in the day. The powder was actually quite expensive. It cost 250 for a pack which had 4 colors packed in small plastics, and we bought 3 in all. All the expenses were worth it though because absolutely all of us in the shoot had fun. It did not feel like we did the shoot from 7-2. From then on, we rested and ate near a fast food chain for a post meeting after the shoot. There was a general feeling that the team became more bonded after the shoot.